Using Visual Design To Brand A Company
The visual relation associated with a brand and/or design of company website can play a very large role in the potential success or possible failure of any and every company or the website of a company, and especially web based companies.
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Using Design Elements to Create a Positive Brand Image
Important factors related to the visual branding of a company include: Colors, font, types of images, style of graphics, combination of colors, the use of pictures with real people, graphic/image quality, font size, combinations of fonts used, font styles, as well as other related design factors.
To most people many combinations of colors and/or fonts clearly just “do not look good,” to almost anyone, but on the other hand there are color combinations that can unknowingly be a visual “turn off,” while still seeming to “go well together.”
Read more in the following link to better understand the concepts and theories related to colors in design, along with “what colors mean.” Learn more about how to use colors with design, to increase the chances of success, when branding a new company website and/or designing a new company logo. Color Theory for Designers, Part 1: The Meaning of Color
Every web designer / web design company as a unique style, creative concepts, and his or her idea on what they think the “best ideas” are when brainstorming to create new logo or website design, but keep in mind; large companies, as well as major corporations, take these branding concepts very seriously, and so should you! When redesigning an existing website, designing a new website, or when searching for an experienced web design company to consult, or evaluate what your options are, along with requesting a quote for a new website.
One thing is for sure: Taking the time to do research or consult with an experienced web design company that knows how to use colors with a creative design, that will leave a lasting positive impression of your company, will be time well spent!