mobile-app-design

Understanding Mobile Apps and Development

With the number of mobile device users growing leaps and bounds every coming year, a growing number of companies are focusing on developing their own app. There are a multitude of reasons for developing a mobile app. One company may intend to develop a product and sell it through the Apple or Google app marketplace while another company may want to give away their apps to get people familiar with their brand. Whatever the case is for your company, you want to understand what it takes to actually build a mobile app.

The first step is to figure out if your app idea is feasible to your needs. For instance, will it be something that people want to buy or download? Will you be able to provide a service of value? If there are competing apps, can you make yours better? These are all important questions that you’ll need to ask yourself. The first step of the process will require a lot of research time.

The second step of development is to start the process of the actual mobile app design. You will need to come up with rough drafts to start getting an idea of how your app will look like. Then you’ll need to focus on UI design to make sure that your app is easy to use and understand. The design process works hand in hand with how the app functions so that you can get a wireframe and storyboard of how your app works.

The third step is to set up the backend of your app. You’ll need to set up servers, a backend system, storage, data tracking, etc. This will ensure that your app actually runs when you launch it to your audience. It will also help you collect important data so that you know how the app is being used. You’ll need to set this up before you try to launch on the app marketplaces because there are standards that you will need to meet.

From there, it will be an ongoing process. You’ll have to continue to create updates to the app, keep reviewing a UX design, redo the UI, fix bugs, add more features, and add support. The whole process of app development is far from easy. That’s why you need to work with a company that has the experience and expertise to create a winning mobile app.

As much as the whole development process is demanding, the one area that you really need to focus on is mobile app design. You need to make sure that your app is easy to use and easy to understand. The UI should be optimally designed as that will have a significant impact on the success of your mobile app. Overlooking the design can lead to confusion, customer complaints, bad reviews, and ultimately the failure of your app.

Goran Paunovic

Goran Paunovic is a creative director at ArtVersion Interactive. Chicago based web design company and full service creative agency.

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