All posts by: Goran Paunovic

Continue Reading agile-design

Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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4 years, 10 months ago
Continue Reading startup culture

Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum. There are multiple aspects of branding that you need to think about before developing your plan of attack. You have to first become aware of what competing brands exist in the marketplace and how they have positioned themselves. This will allow you to see how you stand out in the marketplace and how to position your uniqueness to generate buzz and build momentum. For example, one company may have centered their brand on premium prices for premium products. Another…

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4 years, 11 months ago
Continue Reading startups branding

Web Design for Startups: What Are Smart Startups Doing With Their Websites?

It’s becoming difficult for startups to ignore web design. To many startups, website design may seem like a way to present their company in a meaningful way. However, it is far more than an aesthetic function. Design is about creating something in a way that is meant to be used. It gets people to delve into your content, evaluate your products, and take part in a unique experience (if that’s your goal). If that’s the case, what should startups take notice of when it comes to design? Here are some great examples of what some startups are doing. 1. Being as direct as possible – Many startups are cutting to the chase and simply stating directly what a new visitor will get out of using their website or what they are offering. The goal is to quickly state the benefit out of using the website in a few sentences and…

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4 years, 11 months ago
Continue Reading microsite design

4 Factors for Successful Microsite Design

If you’re looking to set up a corporate site or distinguish other sub-brands from your main website, it’s time to go with a microsite. What is a microsite? A microsite is basically is basically a small website that are meant to supplement your main website or achieve some kind of purpose. For example, a microsite can be build for a specific brand that carries a distinct line of products. It can also be built to set up a viral marketing promotion. It makes sense to create one to target new audiences, distinguish brands/products, or set up big event promotions. But what makes a microsite successful? There are several factors with the first being focus. You need a focused topic to give your users the space to really consume the information you want them to consume. The microsite design needs to be themed around the topic and the content also will…

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5 years, 3 days ago
Continue Reading web design

What Should You Focus On When Redesigning a Company Site?

Thinking about redesigning the company site? While updating your website is a good idea, it’s still a risky move if you don’t know what you’re doing. You can alienate your existing audience by going with a new web design that is disconnected from your roots. You can unknowingly get rid of website elements that are making your site work with less effective designs. The key is to really know what to focus on to improve your company site. For many companies, the idea of a redesign stems from a much needed update to how their website looks. It might be attractive to completely revamp the entire website but you need to really think about what’s working right now. What are people really connecting to on your website right now? What aspects of the design reflect the brand of the company? What elements bring your website together to create a unique…

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5 years, 1 month ago
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Responsive Design vs. Dedicated Mobile Websites

One of the most common questions that we have is how responsive design compares to dedicated mobile websites. This is important to consider whether you’re weighing your options on which one to go with or you already have a mobile website and you’re considering making the jump to responsive. Here are comparisons to help you finally make a conclusive decision. Let’s start with user experience A responsive website can be adjusted for both smartphone users, tablet users and other devices of varying screen sizes. This allows for a far better browsing experience for the entire audience. Mobile websites are mainly optimized for smartphones but can also display well for tablets. However, they are not optimized to the tee for all devices, so they will not deliver the best user experience possible for the entire audience. Let’s move on to functionality Research is showing that tablet users are expecting the same…

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5 years, 1 month ago
Continue Reading mobile-app-design

Understanding Mobile Apps and Development

With the number of mobile device users growing leaps and bounds every coming year, a growing number of companies are focusing on developing their own app. There are a multitude of reasons for developing a mobile app. One company may intend to develop a product and sell it through the Apple or Google app marketplace while another company may want to give away their apps to get people familiar with their brand. Whatever the case is for your company, you want to understand what it takes to actually build a mobile app. The first step is to figure out if your app idea is feasible to your needs. For instance, will it be something that people want to buy or download? Will you be able to provide a service of value? If there are competing apps, can you make yours better? These are all important questions that you’ll need to…

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5 years, 2 months ago
Continue Reading branding

Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

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5 years, 3 months ago
Continue Reading ArtVersion Creative Agency

Creative Agency: Important Facts When Looking for a New Creative Agency

If you’ve been trying to find the right creative agency to work with, you’re probably inundated with all the choices that are available to you. There are many great agencies but it’s more about working with an agency that can deliver on your needs and match the way your company works. Some of the few things to look into include the culture of the company, their capabilities, and the types of designs they focus on. The first thing you need to look at is what kind of creative agency you’re dealing with. Some agencies only focus on the digital arena, some only focus on offline and some only work with multimedia. Ideally, you want to go with an agency that has the expertise to deliver on multiple marketing channels and media types. You also want to look at how big a company is. Small agencies may not be handle bigger…

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5 years, 3 months ago
Continue Reading content-marketing

5 Tips to Create an Integrated Content Marketing Plan

There’s no going around it anymore. Content marketing has become a core marketing strategy for businesses that want to thrive in the digital space. Great content helps create relationships, followers, shares and engagement. One of the biggest reasons more companies are being drawn to it is because search and paid search have become more competitive and difficult. While some companies are using content as a core strategy with great success, it is best to integrate it with your other marketing efforts, especially social media and SEO. By combining it with multiple marketing channels, you amplify the results all across the board. With that said, you still need to make sure that you have a plan to integrate a content strategy into your current strategies. Here are some tips to make it work. 1. Specify Your Core Audience One thing that companies will realize is that their audience will differ from…

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5 years, 5 months ago