All posts by: Versions Collective

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Exploring Collaborative Design Methods: Parallel, Iterative & Agile

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating with creatives can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. There are many project management routes to take when working collaboratively, but the format should ideally frame around a specific co-working methodology. Many new implementations have arisen as collaboration becomes more and more prevalent in both small scale and enterprise companies. Trying out each style or cherry picking from each method to form a new working style is advised to fit the project it will develop with. Parallel Design One of the techniques commonly used among…

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1 year, 7 months ago
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Using Data to Heighten the Creative Process

It’s all too common for data to be seen as a creativity killer. To most creatives, the thought of analyzing content, numbers, charts and graphs has been seen as both a daunting and cumbersome process – an all out war against the design process. But what if data could be the key to what makes the creative experience truly free? With storytelling and user experience at the top of most brand strategies, data has become a necessary aspect of providing the right messaging (both visual and contextual) to the end user. Consumers are providing critically valuable information from the digital environment as they engage with brands, leaving a trail of signals. These cues, while backed in analytics, can help designers in creating rich experiential  landscapes that exceed expectations across all platforms. As much of an oxymoron as it may seem, creatives need constraints to tap into true innovation. Without some…

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1 year, 8 months ago
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The Power of the White Paper for Brand Influence

Content is king, as they say – and nowhere does this resonate than with the discerning users of todays digital landscape. Now an integral part of any brand strategy, content marketing is an essential part of what an organization needs to survive. Customers are inundated with clever headlines, 140-character limits that tend to be leading (many times to nowhere), and graphics that may not be relevant to the message. No longer is lackluster search material going to bring conversions – and with that, a brand must deliver high-quality, useful and valuable content. This is where the often overlooked tool of the white paper comes into the picture. Designed to educate the market about a product or service, the white paper is a short document that complements the selling process with facts crafted to inform the user and heighten their knowledge about the organization. To be successful, the content must be useful…

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1 year, 9 months ago
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Simplify Design to Amplify Clarity

From design to content strategy, with specific attention to the web, minimalism has taken precedence. The right techniques can improve the legibility of design, create perception of expertise and foster true connection. The big question emerges: how can designers go about distilling down the essence of complexity to an elegant and powerful design without veering too far off course and peeling away valuable layers of information? We can all recognize that the current and longtime climate of complexity is building by the day. Complexity has become a large part of our lives and as a result, resources are at a minimum. A clear driver for a simplicity approach is to serve the user. Simplify (the message) Solve (a problem) Save (user resources: time, money) Taking steps to achieve minimalism will not only allow greater cognition for the user, but fast track the ultimate goal of conversion. Pare Down It’s inevitable that aspects must be removed or edited. There are only…

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1 year, 10 months ago