All posts in: Advice For Businesses

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Spring Clean Your Image with a Brand Refresh

If you feel that you are out of touch with your audience, it might be time to spring clean your image with a brand refresh. Rebranding is done for different reasons. Sometimes it’s to target a bigger audience that can be lead to growth. Other times it’s to adapt to the changing environment and stay competitive. Regardless of the reason, this is a big change that requires big adjustments to not only your brand presentation but to also how your company functions on an internal level. So where do you start with your Rebranding? The first order of business is to figure out exactly what you want to change and how you want to change it. Is your current strategy limiting you from growth or hurting your company in some way? How can you refocus and reposition the brand goals so that you can get on course to where you…

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1 year, 11 months ago
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Creating Addictive Content

It’s one thing to create content to promote your business, but how do you create something that people get addicted to and look for to on a regular basis? Getting the answer to this question can actually be what determines if your marketing strategy succeeds or not. Once you get your followers hooked to what you create, you’ll eventually build fans that will share, promote, and buy your products and services. This will naturally build your brand and help you build a strong position in the marketplace. First and foremost, everything you create needs to be easy to read and consume. So if you’re writing an article, you want a clear headline that draws the reader in. The headline should be engaging and provoke curiosity to get the reader to commit. You want the article to a certain flow and cohesiveness. To accomplish this, you should organize your article better,…

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2 years, 1 month ago
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The New Age of Packaging Sustainability

With Earth Day (April 22nd) and Arbor Day (April 24) placing a spotlight on sustainability this week, statements on the ecological aspects and efforts of business across industries abound. Despite the fact that sustainability should ideally be on the agenda for every company and brand everyday, the yearly spotlight can act as a needed catalyst for change. Taking into consideration a growing population and a middle class rise, the increase of consumerism and the prevalence of ecommerce will see no decrease. As many of these consumers are eco-conscious to a certain extent, and following some semblance of sustainability practices – packaging is, and will continue to be a necessary component of the consumer equation. With the growing market, looking at packaging as a commodity – a necessary part of the product life-cycle opens up the conversation to ecological responsibility. Most companies and organizations reaching a level of public recognition and/or…

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2 years, 1 month ago
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Launching A Product That Won’t Fail

New product or sub-brand roll-outs are critical to the bottom line of a brand, and can set the tone for the quarter, season or even year ahead. It’s widely known that a large percentage of all new product releases do not meet revenue goals, delivering a failed launch attempt. Even a great product, if not properly executed or supported, can flounder. For launches to even have a winning chance, the marketing, strategy and creative teams must work from the same playbook, following a kind of product launch lifecycle. A large part of this successful launch model hinges on this cycle of strategic planning, timing and preparation. Launching a product or service can be seen as the final stage in the development process – a significant investment leading to future revenue for a company. While many see a launch as a single point (perhaps an event) it must be viewed as a process that…

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2 years, 1 month ago
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6 Tips for Writing for the Web

At times, it may be difficult to write for the web, especially when consistent social media interaction and collaboration is required. Writing under pressure can be the driving factor for many content strategists; others, however, may find themselves crushed with writing anxiety. The dreaded “writer’s block.” 
 Not only must you create original copy, but it must be pertinent, valuable, and relevant to your target audience. The purpose of your content should be developing a voice for your brand, as well as being approachable to your users resulting in increased engagement and client retention/loyalty. Below are some quick, easy tips you can incorporate into your business writing to improve your copy. 1. Just Write Often, we are plagued with needing to come up with the perfect phrasing, obsessing over every word and detail. That’s fine – after you’re finished getting all of your ideas down and elaborated on. Sit down…

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2 years, 2 months ago
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Improving Your Project Management Style

We all know that project management isn’t as simple as it may seem. It takes a certain type of individual to excel at the level most clients and internal stakeholders expect. Working efficiently can make or break a project, and for even the most organized of people, the right tools and skills are needed to effectively manage the milestones and deliverables required. Kick-Off Strong To determine the management needs of a project, many factors come into play. A kick off meeting should be held to agree what is the most appropriate route – taking into consideration the size of team, timeline and overall scope of the project. For example, a single ad with a static image and copy using a designer and copywriter has much different PM requirements than that of a website development project. Regardless of size and scope, all kick-off meetings should result in the distribution of a…

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2 years, 2 months ago
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Point and Shoot: 3 Tips for a Great Photoshoot Experience

We recently had a fantastic photoshoot opportunity, thriving in an environment full of great, positive energy and creative collaboration. As a result of that experience, we’ve decided to compile a few points that we found to be poignant in improving the entire photoshoot process. 
 Point, Shoot, and Connect
 As you go through the photoshoot, make sure to connect with your subjects. Strike up friendly conversation – the more you speak to one another, the more at ease you will all feel, resulting in the best results possible. A relaxed subject is a photogenic one – no fake smiles, and all of the warm energy will transfer to the final product. 

If you’re photographing objects or a facility (as opposed to corporate headshots), speak to the individuals in charge of production or the people that work within that industrial space. Understanding the message they want to convey, the voice of…

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2 years, 2 months ago
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Design as a Key Element in Successful Branding

There are many parts of branding from the strategy, positioning, culture, to the brand statement. However, design is obviously the most recognizable aspect of branding. Design and branding are inseparable but business owners often confuse the relationship between the two. For instance, many business owners associate the logo as the brand when it is more of an avatar for the company. With that said, how exactly does design impact a brand? Since the topic of the logo was brought up, you can say that the logo design is meant to support or conceptualize your brand statement and identity rather than represent the brand together. Take the financial company ING for example. Their logo has the symbol of a lion next to their company name. The purpose here is to represent a pedigree that commands respect, is authoritative, and is a leader. These are all qualities that people want to associate…

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2 years, 2 months ago
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Creative Agency: How to Select an Agency and Best Utilize the Talent

Do you feel that it’s time for your organization or company to find a creative agency? One of the challenges of finding the right agency is that there seems to be an abundant amount of candidates that seem to fit the role. Of course, you’re probably already aware that there’s more to an agency than what’s presented to you on the surface. So here are some tips on finding the right agency for you and make the most out of their team. First, look for expertise. There are many agencies that can design you a great looking website and if you’re only looking for that, the process will be easy. However, there are other things that may be important to you. For example, if you want to provide the best possible user experience on your website (UX design), you need to go with an agency that has an extensive amount…

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2 years, 3 months ago
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Building Trust in the Digital Landscape

It doesn’t take a traditional marketer to know that building trust is a huge part of every relationship. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. In today’s environment of constant change and fickle tastes – brands can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. It is enough of a challenge to convince a user to choose one product over another when faced with the multitude of options on the shelves at any given retail establishment, and the digital landscape has pushed this envelope even further. Put simply, if an organization does not fulfill its promises – it will not thrive. Offer…

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2 years, 3 months ago