All posts in: Advice For Businesses

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Why Responsive Web Design is Better Than Ever

For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you. Responsive Images One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your…

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2 years, 8 months ago
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How to Choose the Right Marketing Channel for Your Budget

One of the biggest challenges as a marketer is to use a limited budget to create a profitable marketing campaign. If there is no clear focus, it can be even harder due to the fact you have many different channels to choose from. To help you make a decision, here are a set of different scenarios of what channel best suits the situation. Best Channel to Focus On If You Have a Small Budget But Have an Established List of Customers: Email Marketing is still one of the best ways to convert prospects into customers. If you already have a list of customers that you haven’t been utilizing, you can quickly build with an email campaign with a great offer and expect some sales. However, email marketing isn’t that straightforward most of the time. You’ll need to focus on building a relationship with your subscribers and customers which can be…

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2 years, 9 months ago
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5 eCommerce UX Strategies that Can Boost Conversions

There’s a lot that’s been said about improving UI for ecommerce sites. But for the overall UX design, the UI design is only a part of the story. Not putting enough of an emphasis on a great user experience can mean the difference between a sale and website abandonment. While there are many aspects of UX that you can improve, here are five different strategies that will help you see an immediate lift in your sales conversions. #1 Improve the findability of your products Ask yourself this question: can users easily find what they’re looking for? Are the product pages listed in the right categories? Do you have a search bar that can accurately help users discover what they’re looking for and can correct misspellings or make alternative suggestions? You want to make it as easy as possible for users. You don’t want them to expend much effort or else…

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2 years, 10 months ago
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For Better SEO, Look to Your Content

SEO is an integral component of digital marketing that accounts for a substantial portion of many companies (both enterprise and startup) revenues. Still, many are going about their approach with a ‘business as usual’ implementation – plugging in keywords and playing to what the auto generated engines will pick up. It’s not just about keywords anymore. To be truly optimized, content must be crafted with both the user and SEO in mind, and with an increased focus on quality and experience, content must be the driver. While this creates a better user experience, it can be a challenge to implement best practices when creating content for searchability. Understanding user needs is the frontline, while writing optimized content for organic searchability is paramount. Experienced search engine optimization experts and content developers, understand the underlying factors as to why writing unique and relevant content for websites it is important to ensure the long…

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2 years, 10 months ago
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Anatomy of A (Successful) Creative Brief

We all know the optimistic feeling of winning a new client. The possibilities for the project are vast (at least as far as the budget will stretch) and the possibilities for creative are endless. With all the excitement, it’s far too easy to jump into a project, rushing with ideas and innovative approaches – both on the part of the client and the creatives. As the course of the project moves forward, inevitably, clients make changes, designers take liberties and as a result – the true message of the campaign can get lost in translation. This possibility for a communication breakdown can result in costly edits, time spent in development and meetings – or even worse, a stalled project. To combat the possibility of ill communication, a team must employ a few critical tools to aid in optimal workflow. Enter the creative brief – a document that could be described as the core of successful creative…

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2 years, 11 months ago
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Spring Clean Your Image with a Brand Refresh

If you feel that you are out of touch with your audience, it might be time to spring clean your image with a brand refresh. Rebranding is done for different reasons. Sometimes it’s to target a bigger audience that can be lead to growth. Other times it’s to adapt to the changing environment and stay competitive. Regardless of the reason, this is a big change that requires big adjustments to not only your brand presentation but to also how your company functions on an internal level. So where do you start with your Rebranding? The first order of business is to figure out exactly what you want to change and how you want to change it. Is your current strategy limiting you from growth or hurting your company in some way? How can you refocus and reposition the brand goals so that you can get on course to where you…

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2 years, 11 months ago
Continue Reading CONTENT BRANDING

Creating Addictive Content

It’s one thing to create content to promote your business, but how do you create something that people get addicted to and look for to on a regular basis? Getting the answer to this question can actually be what determines if your marketing strategy succeeds or not. Once you get your followers hooked to what you create, you’ll eventually build fans that will share, promote, and buy your products and services. This will naturally build your brand and help you build a strong position in the marketplace. First and foremost, everything you create needs to be easy to read and consume. So if you’re writing an article, you want a clear headline that draws the reader in. The headline should be engaging and provoke curiosity to get the reader to commit. You want the article to a certain flow and cohesiveness. To accomplish this, you should organize your article better,…

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3 years, 27 days ago
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The New Age of Packaging Sustainability

With Earth Day (April 22nd) and Arbor Day (April 24) placing a spotlight on sustainability this week, statements on the ecological aspects and efforts of business across industries abound. Despite the fact that sustainability should ideally be on the agenda for every company and brand everyday, the yearly spotlight can act as a needed catalyst for change. Taking into consideration a growing population and a middle class rise, the increase of consumerism and the prevalence of ecommerce will see no decrease. As many of these consumers are eco-conscious to a certain extent, and following some semblance of sustainability practices – packaging is, and will continue to be a necessary component of the consumer equation. With the growing market, looking at packaging as a commodity – a necessary part of the product life-cycle opens up the conversation to ecological responsibility. Most companies and organizations reaching a level of public recognition and/or…

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3 years, 1 month ago
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Launching A Product That Won’t Fail

New product or sub-brand roll-outs are critical to the bottom line of a brand, and can set the tone for the quarter, season or even year ahead. It’s widely known that a large percentage of all new product releases do not meet revenue goals, delivering a failed launch attempt. Even a great product, if not properly executed or supported, can flounder. For launches to even have a winning chance, the marketing, strategy and creative teams must work from the same playbook, following a kind of product launch lifecycle. A large part of this successful launch model hinges on this cycle of strategic planning, timing and preparation. Launching a product or service can be seen as the final stage in the development process – a significant investment leading to future revenue for a company. While many see a launch as a single point (perhaps an event) it must be viewed as a process that…

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3 years, 1 month ago
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6 Tips for Writing for the Web

At times, it may be difficult to write for the web, especially when consistent social media interaction and collaboration is required. Writing under pressure can be the driving factor for many content strategists; others, however, may find themselves crushed with writing anxiety. The dreaded “writer’s block.” 
 Not only must you create original copy, but it must be pertinent, valuable, and relevant to your target audience. The purpose of your content should be developing a voice for your brand, as well as being approachable to your users resulting in increased engagement and client retention/loyalty. Below are some quick, easy tips you can incorporate into your business writing to improve your copy. 1. Just Write Often, we are plagued with needing to come up with the perfect phrasing, obsessing over every word and detail. That’s fine – after you’re finished getting all of your ideas down and elaborated on. Sit down…

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3 years, 2 months ago