All posts in: Concepts and Ideas

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6 Tips for Writing for the Web

At times, it may be difficult to write for the web, especially when consistent social media interaction and collaboration is required. Writing under pressure can be the driving factor for many content strategists; others, however, may find themselves crushed with writing anxiety. The dreaded “writer’s block.” 
 Not only must you create original copy, but it must be pertinent, valuable, and relevant to your target audience. The purpose of your content should be developing a voice for your brand, as well as being approachable to your users resulting in increased engagement and client retention/loyalty. Below are some quick, easy tips you can incorporate into your business writing to improve your copy. 1. Just Write Often, we are plagued with needing to come up with the perfect phrasing, obsessing over every word and detail. That’s fine – after you’re finished getting all of your ideas down and elaborated on. Sit down…

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4 years, 6 months ago
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A Culture of Collaboration

In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. #1: Be Agile The agency or team…

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4 years, 6 months ago
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The Pursuit of Innovation: Breakthrough vs. Incremental

Every aspect of a business, brand or organization can be optimized through innovation – customer relationships, process, human resources – all in pursuit of a meaningful experience. What’s more is that this application opens up the culture of innovation to all, not solely the ‘creatives’. With an incredibly competitive market and a demanding customer base, creative agencies require an innovation culture to stay relevant. Many employ one of two types of innovation, even without knowing it. More often, unaware of it’s process, a company innovates through an incremental process. Incremental innovation is considerably the more conservative method and exists on small, gradual improvements to a product or service. This may not even be seen as innovation during implementation, but in retrospecting a product’s synthesis over time, one can obviously see the benefit and upgrades to it’s user – thus solving their problems through innovation. Incremental innovation responds to it’s users needs, making their lives better, becoming more useful and earning…

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4 years, 7 months ago
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Hi There, Meet Photography.

Photographers are in high demand now in every industry, as companies search for the best possible images to represent their brand and what it stands for. Whether its product photography, packaging and marketing, wedding photography, urban landscapes…the list goes on. But how many of us have stopped and really thought about how this amazing technology originated? Photography (color photography, specifically) had only been explored in the 1840s, with extremely long exposures as photographers struggled to figure out how to prevent color from fading as it was exposed to white light. The early photographic materials were mostly sensitive to blue and only minimally sensitive to green and red – when photochemist Hermann Vogel introduced dye sensitization in 1873, the influx of color flowed in. Commercial use was on the horizon. 

Enter digital photography in 1981, as Sony reveals the first camera that eliminated film needs (the long process that is still…

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4 years, 7 months ago
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User Engagement: Say, “I Do”

Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience – this is where content is the driver for the long game. With a focus on unique benefits, key goals and objectives, the strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produce – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Creating useful content specifically tailored to an audience that is already listening will convince and convert an audience that is more than likely already privy to the brand at hand. Developing and delivering a steady stream of useful content will…

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4 years, 7 months ago
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5 Startup Strategies for Dodging Setbacks

1. Strengthen Your Vision First and foremost, a brand must be its own biggest fan – having a clear vision and holding on to it, ensuring that focus remains strong, is the most important driver for success. Losing sight of the inspiration can be common, depending on the stage of the process that the startup is currently immersed in. It’s a normal occurrence (as humans, we need to diversify our outlook often), and must be nipped in the bud as soon as it rears its doubting head. Know what you want to achieve through your business and its objectives. 2. Clearly Plan and Set Benchmarks Begin your brand strategy with a plan, and especially clarify financial goals and plans. A passion is important, indubitably – but a brand must remain practical in regard to what it can accomplish based on the selected or available budget. Establish realistic goals and targets…

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4 years, 8 months ago
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Pitch Perfect: The Secret to a Flawless Pitch Deck

As brands begin to find their new pace in the new year, startups are perking up their ears, trying to pick up any tips and tricks to improve their image and business. While many options exist to assist them in their optimization, one of the easiest and more fun methods include creating pitch decks. Raising money from investors isn’t easy in the best times, and for startups it can be especially challenging (without the experience that other brands have collected over the years). To perfect a pitch, a brand will need to follow specific points, achieving the ideal presentation framework. Clean It Up Investors are not interested in a cluttered and over-detailed presentation; a way to ensure that you begin on a strong note is to think about your “elevator pitch.” A common exercise in the business world, this condenses your message into a 60 to 90 second speech that…

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4 years, 8 months ago
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Get Excited: Design Trends for 2015

2015 is here – everyone is excitedly anticipating the fresh opportunities that surge in with the new year. We know that staying ahead of the curve and moving with the ebb and flow of design is important, so we did some of the heavy lifting for you – with a compilation of the most popular and talked-about approaching movements. Without further ado: 9 design trends that will be prevalent this year, as theorized by designers. Animation Bringing websites to life with technologies like HTML5 and WebGL – even something as simple as using a slight animation when scrolling through a website, something to catch the users’ eye. This technique is effective, as long as it isn’t overdone. Interactivity Creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers…

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4 years, 8 months ago
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Let It Go: Working Happy in 2015

Find a job that will bring you success and happiness will follow. Right?…Not necessarily. 

Studies have shown that happiness itself leads to success, not the other way around. Individuals who are the happiest are also the most productive – a shocking fact to consider; shouldn’t the amount of work accomplished be unrelated to the emotional state of the employee? 

 Of course, my rhetoric has given the answer away already. Happier people are more energetic as they approach their daily workload and their relationships with their coworkers and peers, and tend to be more creative. Being more amicable in groups than their morose counterparts, they work well with others and feel more resilient, handling challenges with strength (such energy is necessary when tackling difficult issues, as setbacks tend to occur and can weigh someone down – happiness lends the fire to move past roadblocks). The most successful people are the…

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4 years, 8 months ago
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Lifecycle of a Startup

Every startup has to go through a process that takes them through the creative outpouring that accompanies the new idea. Structuring this influx, this waterfall of enthusiasm and drive is crucial to stay on track, focused on the next milestone in order to achieve your success! Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is where the product development is finalized and the preparations for market introduction begin. Gathering an increased amount of feedback from testing assists in perfecting the product abilities. This is the optimal time to focus…

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4 years, 8 months ago