All posts in: Concepts and Ideas

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Social Media, Engaging ‘Like’ You Mean It

People are completely attached to their phones – we check our devices countless times throughout the day and keep them by our sides when we aren’t peeking to see new notifications, news articles and texts. A digital age has arrived that grants businesses more access to their consumers and audience, allowing them to communicate directly to their viewers – and what better way than to use the social media outlets that their users are so attached to? 

 Social media means an increased presence on the web, which means a considerably extended reach and a consistent build of authenticity (if done correctly). All businesses are using the internet to market their brand, in some shape or form, but only the best ones see the spotlight. What are they doing that we can glean wisdom from? How can both new and experienced businesses establish themselves as the go-to experts in their…

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4 years, 8 months ago
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Who Are You?

When approaching a client or viewer, organizations often start off with a sales pitch. This method isn’t quite successful, however – individuals are constantly bombarded from all sides by these types of conversations. How can a company truly stand out amongst the cacophony? By building authenticity and finding that true voice of an organization. Not mimicking others, not trying to project a conflicting image – because that type of tactic cannot be maintained. Tone and voice is easily picked up on by viewers, and they often don’t realize it until they experience some sort of emotion when they think about an organization’s brand. Is it enticing? Is it boring? Does it seem friendly or is it determined to remain at a professional distance? Individuals respond to passion – when you show that your company mission and culture is fully infused into your web design, viewers will more easily relate to…

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4 years, 8 months ago
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3 Ways to Stand Out: Personalize Your Brand

Ever since childhood we are taught the importance of being your own person, shaping yourself to be who you want to be (and of course maximizing our potential), and creating our own path. Making a footprint in life, etc. So is it really surprising that as adults we stress the significance of personalizing our web design and workspace?

 Your website is the greatest chance an organization has at a fantastic first impression – while both current and new customers see that there was real effort put into the design process, even a company considering the rebranding process can see that there is great value in personalization. Showing your audience that you’ve taken the time to consider their needs and have created an interface that mirrors those values (showing them that your organization is serious about its message) is one of the best tactics to great customer interaction. Why? Because humanizing…

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4 years, 8 months ago
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Cultural Fit: How Your Work Space Affects You

Human beings are fascinating in their individual differences, personalities playing a crucial role in the way we interact with others – especially in the workplace. Understanding these individual personalities is the first step to creating a productive and happy environment at work. 

We invest a substantial amount of our lives at our careers – finding it, traveling to and from work, interacting with our coworkers, peers and supervisors. Individuals in every industry are finding themselves moving from job to job trying to find an environment that they jive well with – because work is no longer about just making money. People seek companies that will allow them to achieve a better work-life balance, improve their existing skills (as well as providing the experience, information and training into acquiring new ones), while appreciating financial compensation. But it is much more than that. 
 Personality-Job Fit

 A cultural fit is directly connected…

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4 years, 8 months ago
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Strategy: Creating a Battle Plan for Your Brand

Company founders have found themselves in a growing environment where relevant, informative content is becoming increasingly important to consumers, as they look for quality over quantity paired with impeccable visual presentation. Value is found and cherished when organizations design a focused strategy, zeroing in and developing projects that make an impact on their audience. This isn’t just a technical process, where designers and web developers throw themselves into their devices and birth a robotic, high-efficiency product; now, companies are tasked with establishing differentiation through passion. Passion is creating an image that represents what the organization lives and breathes, and proudly projecting a unique vision. It is knowing what the brand represents and mirroring that tone within content and visual, speaking the same brand language across all communication platforms, embracing text, audio and video. Of course, organizations want feel reassured that the informative content and engaging visuals they produce are being…

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4 years, 8 months ago
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Finding Your Inspiration

Designing, writing, creating – finding inspiration in a busy workplace is difficult even in the most busy of times. But how can you find those scraps of motivation in down times, boost up morale, and stay inspired? Humans need inspiration; it is addictive, and for good reason – the encouragement that gets ideas moving and expands businesses, fosters creativity, and can unite a team to accomplish objectives.

 Pay attention and take note of the next time you find something that inspires you, or when you accomplish a goal. Being consciously aware of progress and improvement is great incentive at its core – the key to self-motivation. Think about what inspired you in that goal, specifically. Finding the underlying and core reason that created the excitement will allow you to access that cache of motivation more easily. 
 
 Surround yourself with people who inspire you, or who share similar or…

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4 years, 9 months ago
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Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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4 years, 10 months ago
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UX/UI: More Than Meets The Eye

It’s funny to think that just over 20 years ago pagers were the popular means of mobile communication. They were such a simple technology compared to the smartphones and tablets we have today, not to mention the wearable sensor devices like Google Glass, fitbit, and smart watches that are becoming the next big thing now. Technology is quickly advancing into the realm of what we thought was only futuristic science fiction. With all these new devices comes new challenges and considerations for creative agencies to think about. User interface designs are entering an entirely new realm of possibilities. Voice commands, spatial interaction methods, and gesture interaction methods are becoming more reliable technologies and have already begun to be integrated into the latest devices. Voice commands are allowing for visual free and hand free interaction for internet searches and phone calls on mobile devices. Phones such as the MotoX are allowing…

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4 years, 11 months ago
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Baby Steps: Identifying Your Brand

What is your brand? Have you ever heard this confusing (and often loaded) question? As a company in any industry it is crucial for you to know that answer. Here’s why: What’s your vision? What image are you trying to project to your key audience, your customers, your viewers? An important element to keep in mind (for any company, be it well established or just starting out) is that ensuring a true and lasting connection is crucial. Knowing who your viewers are and identifying their interests is important, but creating a personal bond will bring you farther, more quickly, and more meaningfully than simply preaching your company’s features. Consider the typical user experience as you shop for that perfect item of clothing or jewelry. Say the employees assisting you take the time to understand what you need and what you personally wish for – when you find your item, you…

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4 years, 11 months ago
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How a Custom UI Design for a Website Enhances UX

The importance of how a custom user interface (UI) design for a website can enhance user experience (UX), is often overlooked by many professional web designers, web design companies, and even very large and well established global software development firms During the development process stages of designing a new company website for an online business, the user interaction experience, in relation to the design of a website is something that should not be taken lightly! Overlooking core fundamentals, by not taking the time to consider additional possibilities from alternate perspectives, can be detrimental to the long term success of the website and/or online business. On the other hand, taking the time to consult with a company that has many years of user interface (UI) design experience, can definitely be a huge benefit, in more ways than one! Interface designing methods that are very simple, yet very effective for enhancing a positive user…

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5 years, 10 months ago