All posts in: Corporate Identify

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Creating a Brand Style Guide: The Essentials

Ideally, a brand should be evolving on a continual basis, however it must retain it’s  vision throughout it’s changes. The key to the successful and sustainable evolution of a brand is remaining consistent. From logo design, color, typography and content – there must be a ‘gold standard’ with which to derive the core messaging, look and feel from. Brand style guides set tonality and provide targeted guidelines and instructions to both internal and external teams on how the brand should be communicated and seen to the public across all media and touch points. What is a brand style guide? A brand style guide, referred to in a myriad of ways – brand standards guideline, a style manual, brand bible or style guide –  is a set of design standards for the creation of creative assets. This guide is essential in presenting both digital and print media with a clearly defined view of the brand…

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8 months, 12 days ago
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Are You Paying Attention to Your Package Design?

Generating product value is so much more than the features and benefits that it can provide to the consumer. Getting all of the details right within production is crucial, as is the product’s functionality and ease of use. When generating a full experience, though, packaging encompasses a huge part in attracting consumers and building brand value. Pay special attention to the packaging experience that your users will have – ignoring those elements can lessen brand credibility and may even take away from your sales! Grab your customers’ attention and hold it. It’s fascinating to note that packaging can be one of the most useful tools in your marketing plan. For people comparing different products and their uses, making the most informed decision is important to them. If your brand is new, there is a good chance that they may not have heard of it yet; this is where your packaging…

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2 years, 3 months ago
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Let It Go: Working Happy in 2015

Find a job that will bring you success and happiness will follow. Right?…Not necessarily. 

Studies have shown that happiness itself leads to success, not the other way around. Individuals who are the happiest are also the most productive – a shocking fact to consider; shouldn’t the amount of work accomplished be unrelated to the emotional state of the employee? 

 Of course, my rhetoric has given the answer away already. Happier people are more energetic as they approach their daily workload and their relationships with their coworkers and peers, and tend to be more creative. Being more amicable in groups than their morose counterparts, they work well with others and feel more resilient, handling challenges with strength (such energy is necessary when tackling difficult issues, as setbacks tend to occur and can weigh someone down – happiness lends the fire to move past roadblocks). The most successful people are the…

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2 years, 6 months ago
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Cultural Fit: How Your Work Space Affects You

Human beings are fascinating in their individual differences, personalities playing a crucial role in the way we interact with others – especially in the workplace. Understanding these individual personalities is the first step to creating a productive and happy environment at work. 

We invest a substantial amount of our lives at our careers – finding it, traveling to and from work, interacting with our coworkers, peers and supervisors. Individuals in every industry are finding themselves moving from job to job trying to find an environment that they jive well with – because work is no longer about just making money. People seek companies that will allow them to achieve a better work-life balance, improve their existing skills (as well as providing the experience, information and training into acquiring new ones), while appreciating financial compensation. But it is much more than that. 
 Personality-Job Fit

 A cultural fit is directly connected…

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2 years, 7 months ago
Continue Reading Creative Website Marketing Concepts

Creative Marketing Concepts For Innovative Online Businesses

Learn more about new Creative Design ideas and get recommendations from web design industry leading experts at the Creative Agency Talk Blog Innovative Ideas and Creative Marketing Concepts for Online Businesses That are Serious About Success in Very Competitive Markets How to Approach Web Design and Development Professional website design using web development methods that create a lasting positive impression. The experienced graphic design and web development team at ArtVersion Web & Graphic Design Firm is serious about the success of your online business! We take a unique creative approach to every detail within websites we develop. User Interface Design and User Experience Simple and Effective Websites with User Interface Designs that Serve a Useful Purpose. Web Designs that allow for easy human interaction as well as effectively allowing search engines bots like GoogleBot to crawl through websites efficiently, which in return also helps to achieve better search engine position at Google and other major search engines.   For Over 12 Years we are an industry leading…

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3 years, 10 months ago
Continue Reading The Power of Unique Website Content

The Power of Unique Website Content

Using The Power of Unique Content to Generate Long Term Positive Effects for your Company Has Many Useful Benefits When designing a new business website for an online company, image is everything… The perceived image of a company is conveyed though more than just pictures, graphics, and images. Unique textual content within a website combined with an easy to use navigation interface and high quality graphics, is necessary for online business, in very competitive markets, that want to succeed in the long run. It is very important for content within a website to be considered relevant to other important factors of search engine optimization. Creative Content Marketing, Done Right… Unique Website Content Will Generate Long Term Positive Effects! For most progressive thinking businessmen and businesswomen, taking common sense in to consideration, from a web basied business perspective, there is not much of a point in having an online business or company…

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3 years, 10 months ago
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Writing Content Search Engines Will Love

It’s no secret that search engines, especially Google, loves unique “human created” content. Reusing old content and using SEO software to generate content is not recommend by experienced search engine optimization experts and business-minded internet marketers. Experienced search engine optimization experts and content developers, understand the underlying factors as to why writing unique and relevant content for websites it is important to ensure the long term success of a profitable online business. Any page of any website is able to be optimized to be relevant for any keyword and/or keyword phrase. Content is only one of many factors that can be used to increase the keyword performance of keywords and search terms for a website at search engines. Create a corporate identity with impressionable textual content that will leave a lasting positive image for your business! It is important to learn how to effective use the content on any given…

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3 years, 10 months ago
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New Blog by A Creative Web Design Company

New Creative Design Talk Blog for web design companies, graphic design companies, creative design agencies, online businesses, web designers, graphic designers,  local businesses, creative marketing experts, or anyone that is seeking advice about how to create and maintain higher standard of quality for your company. New Creative Design Blog for Graphic Designers << Blog posts related to the following topics >> Advice For Businesses Business Help Community Projects Concepts and Ideas Corporate Identify Creative Concepts Creative Ideas Custom Graphics Design Company Expert Recommendations Marketing Tips Web Design Web Development Blog posts include ideas from experienced designers help create with designs that inspire, as well as leave a lasting positive impression, that will help get your company noticed, with the use of creative ideas that with improve brand awareness, while aiming to increase the visibility of your company or online business. Advice from experienced graphic designers, web developers, and internet marketing…

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3 years, 11 months ago
Continue Reading Using Visual Design To Brand A Company

Using Visual Design To Brand A Company

The visual relation associated with a brand and/or design of company website can play a very large role in the potential success or possible failure of any and every company or the website of a company, and especially web based companies. Most experienced graphic designers and/or professional web designers know how use these design elements to create a pleasant visual experience that simulates brain to maintain interest, with a desire to want to know or learn more. Important factors related to the visual branding of a company include: Colors, font, types of images, style of graphics, combination of colors, the use of pictures with real people, graphic/image quality, font size, combinations of fonts used, font styles, as well as other related design factors. To most people many combinations of colors and/or fonts clearly just “do not look good,” to almost anyone, but on the other hand there are color combinations that…

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3 years, 11 months ago