All posts in: Creative Concepts

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Creating Addictive Content

It’s one thing to create content to promote your business, but how do you create something that people get addicted to and look for to on a regular basis? Getting the answer to this question can actually be what determines if your marketing strategy succeeds or not. Once you get your followers hooked to what you create, you’ll eventually build fans that will share, promote, and buy your products and services. This will naturally build your brand and help you build a strong position in the marketplace. First and foremost, everything you create needs to be easy to read and consume. So if you’re writing an article, you want a clear headline that draws the reader in. The headline should be engaging and provoke curiosity to get the reader to commit. You want the article to a certain flow and cohesiveness. To accomplish this, you should organize your article better,…

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2 years, 1 month ago
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Are You Paying Attention to Your Package Design?

Generating product value is so much more than the features and benefits that it can provide to the consumer. Getting all of the details right within production is crucial, as is the product’s functionality and ease of use. When generating a full experience, though, packaging encompasses a huge part in attracting consumers and building brand value. Pay special attention to the packaging experience that your users will have – ignoring those elements can lessen brand credibility and may even take away from your sales! Grab your customers’ attention and hold it. It’s fascinating to note that packaging can be one of the most useful tools in your marketing plan. For people comparing different products and their uses, making the most informed decision is important to them. If your brand is new, there is a good chance that they may not have heard of it yet; this is where your packaging…

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2 years, 1 month ago
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6 Tips for Writing for the Web

At times, it may be difficult to write for the web, especially when consistent social media interaction and collaboration is required. Writing under pressure can be the driving factor for many content strategists; others, however, may find themselves crushed with writing anxiety. The dreaded “writer’s block.” 
 Not only must you create original copy, but it must be pertinent, valuable, and relevant to your target audience. The purpose of your content should be developing a voice for your brand, as well as being approachable to your users resulting in increased engagement and client retention/loyalty. Below are some quick, easy tips you can incorporate into your business writing to improve your copy. 1. Just Write Often, we are plagued with needing to come up with the perfect phrasing, obsessing over every word and detail. That’s fine – after you’re finished getting all of your ideas down and elaborated on. Sit down…

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2 years, 2 months ago
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Point and Shoot: 3 Tips for a Great Photoshoot Experience

We recently had a fantastic photoshoot opportunity, thriving in an environment full of great, positive energy and creative collaboration. As a result of that experience, we’ve decided to compile a few points that we found to be poignant in improving the entire photoshoot process. 
 Point, Shoot, and Connect
 As you go through the photoshoot, make sure to connect with your subjects. Strike up friendly conversation – the more you speak to one another, the more at ease you will all feel, resulting in the best results possible. A relaxed subject is a photogenic one – no fake smiles, and all of the warm energy will transfer to the final product. 

If you’re photographing objects or a facility (as opposed to corporate headshots), speak to the individuals in charge of production or the people that work within that industrial space. Understanding the message they want to convey, the voice of…

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2 years, 2 months ago
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A Culture of Collaboration

In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. #1: Be Agile The agency or team…

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2 years, 3 months ago
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Hi There, Meet Photography.

Photographers are in high demand now in every industry, as companies search for the best possible images to represent their brand and what it stands for. Whether its product photography, packaging and marketing, wedding photography, urban landscapes…the list goes on. But how many of us have stopped and really thought about how this amazing technology originated? Photography (color photography, specifically) had only been explored in the 1840s, with extremely long exposures as photographers struggled to figure out how to prevent color from fading as it was exposed to white light. The early photographic materials were mostly sensitive to blue and only minimally sensitive to green and red – when photochemist Hermann Vogel introduced dye sensitization in 1873, the influx of color flowed in. Commercial use was on the horizon. 

Enter digital photography in 1981, as Sony reveals the first camera that eliminated film needs (the long process that is still…

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2 years, 3 months ago
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Corporate Photography: A Snapshot

It seems as though everyone is a photographer today, with apps like Instagram, Flickr and Facebook allowing for quick, easy photo sharing. Brands have a unique opportunity to showcase their team using the growing social media market. Having quality, clear professional headshots is essential to communicate both relevancy and formality. We spoke with a creative designer and photographer, who gave her take on corporate headshots and their importance for businesses. Why is it important to get quality head shots? Your clients receive impressions of you in every interaction – from browsing your website, to communicating with you via email, to scrolling through your social media pages. At any given moment, when experiencing that connection to your brand, both images and the related content are absorbed – impressions are formed quickly and often cannot be reversed. Even individuals who have had no experience with photography can tell the difference between a…

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2 years, 3 months ago
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Power Your Brand with Color

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for. -Georgia O’Keeffe Ms O’Keeffe could not have said it any better – instant visual impressions are formed through color without any other types of connection made. Your website’s color can affect how individuals perceive you and your brand. Different colors correlate to different emotions, as has been discussed by psychologists and businesses for years – big businesses use colors to affect your emotions (and consequently, your decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by your audience, and correlated to your service or product library. Dive into color relationships Looking in depth at the color choices for your brand (website, logo and other materials)…

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2 years, 4 months ago
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Get Excited: Design Trends for 2015

2015 is here – everyone is excitedly anticipating the fresh opportunities that surge in with the new year. We know that staying ahead of the curve and moving with the ebb and flow of design is important, so we did some of the heavy lifting for you – with a compilation of the most popular and talked-about approaching movements. Without further ado: 9 design trends that will be prevalent this year, as theorized by designers. Animation Bringing websites to life with technologies like HTML5 and WebGL – even something as simple as using a slight animation when scrolling through a website, something to catch the users’ eye. This technique is effective, as long as it isn’t overdone. Interactivity Creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers…

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2 years, 4 months ago
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Let It Go: Working Happy in 2015

Find a job that will bring you success and happiness will follow. Right?…Not necessarily. 

Studies have shown that happiness itself leads to success, not the other way around. Individuals who are the happiest are also the most productive – a shocking fact to consider; shouldn’t the amount of work accomplished be unrelated to the emotional state of the employee? 

 Of course, my rhetoric has given the answer away already. Happier people are more energetic as they approach their daily workload and their relationships with their coworkers and peers, and tend to be more creative. Being more amicable in groups than their morose counterparts, they work well with others and feel more resilient, handling challenges with strength (such energy is necessary when tackling difficult issues, as setbacks tend to occur and can weigh someone down – happiness lends the fire to move past roadblocks). The most successful people are the…

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2 years, 4 months ago