All posts in: Creative Concepts

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Get Excited: Design Trends for 2015

2015 is here – everyone is excitedly anticipating the fresh opportunities that surge in with the new year. We know that staying ahead of the curve and moving with the ebb and flow of design is important, so we did some of the heavy lifting for you – with a compilation of the most popular and talked-about approaching movements. Without further ado: 9 design trends that will be prevalent this year, as theorized by designers. Animation Bringing websites to life with technologies like HTML5 and WebGL – even something as simple as using a slight animation when scrolling through a website, something to catch the users’ eye. This technique is effective, as long as it isn’t overdone. Interactivity Creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers…

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4 years, 10 months ago
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Let It Go: Working Happy in 2015

Find a job that will bring you success and happiness will follow. Right?…Not necessarily. 

Studies have shown that happiness itself leads to success, not the other way around. Individuals who are the happiest are also the most productive – a shocking fact to consider; shouldn’t the amount of work accomplished be unrelated to the emotional state of the employee? 

 Of course, my rhetoric has given the answer away already. Happier people are more energetic as they approach their daily workload and their relationships with their coworkers and peers, and tend to be more creative. Being more amicable in groups than their morose counterparts, they work well with others and feel more resilient, handling challenges with strength (such energy is necessary when tackling difficult issues, as setbacks tend to occur and can weigh someone down – happiness lends the fire to move past roadblocks). The most successful people are the…

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4 years, 10 months ago
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Social Media, Engaging ‘Like’ You Mean It

People are completely attached to their phones – we check our devices countless times throughout the day and keep them by our sides when we aren’t peeking to see new notifications, news articles and texts. A digital age has arrived that grants businesses more access to their consumers and audience, allowing them to communicate directly to their viewers – and what better way than to use the social media outlets that their users are so attached to? 

 Social media means an increased presence on the web, which means a considerably extended reach and a consistent build of authenticity (if done correctly). All businesses are using the internet to market their brand, in some shape or form, but only the best ones see the spotlight. What are they doing that we can glean wisdom from? How can both new and experienced businesses establish themselves as the go-to experts in their…

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4 years, 11 months ago
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3 Ways to Stand Out: Personalize Your Brand

Ever since childhood we are taught the importance of being your own person, shaping yourself to be who you want to be (and of course maximizing our potential), and creating our own path. Making a footprint in life, etc. So is it really surprising that as adults we stress the significance of personalizing our web design and workspace?

 Your website is the greatest chance an organization has at a fantastic first impression – while both current and new customers see that there was real effort put into the design process, even a company considering the rebranding process can see that there is great value in personalization. Showing your audience that you’ve taken the time to consider their needs and have created an interface that mirrors those values (showing them that your organization is serious about its message) is one of the best tactics to great customer interaction. Why? Because humanizing…

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4 years, 11 months ago
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A Picture is Worth 1000 Words (At Least)

How we are impacted by the visuals we take in on a daily business would stagger you. What we see affects further actions – thus, images hold all of the power. An individual can hear an audio clip or read an article but will not truly internalize the information unless there is an accompanying visual – and it is the photographer who controls that image, molding the image to fit the content and desired brand representation. 

 Ensuring both a contrast and a complementary tone is crucial for the perfect photo, accompanying both content and designed graphics that are built by creative designers, working with the specifications that are unique to each company. Photography remains an important aspect of the branding process, which makes it inherently connected to graphic and web design. 

Quality – a nonnegotiable detail for photos used in web design, conveying professionalism and style. Communicating the importance…

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4 years, 11 months ago
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Strategy: Creating a Battle Plan for Your Brand

Company founders have found themselves in a growing environment where relevant, informative content is becoming increasingly important to consumers, as they look for quality over quantity paired with impeccable visual presentation. Value is found and cherished when organizations design a focused strategy, zeroing in and developing projects that make an impact on their audience. This isn’t just a technical process, where designers and web developers throw themselves into their devices and birth a robotic, high-efficiency product; now, companies are tasked with establishing differentiation through passion. Passion is creating an image that represents what the organization lives and breathes, and proudly projecting a unique vision. It is knowing what the brand represents and mirroring that tone within content and visual, speaking the same brand language across all communication platforms, embracing text, audio and video. Of course, organizations want feel reassured that the informative content and engaging visuals they produce are being…

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4 years, 11 months ago
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Creative Design: Shaping Your Work Environment

We don’t exactly know how creativity takes place within the brain, but every industry has experienced some ideas and aspects that have shown positive results. How do we build and embrace creativity within the work environment? How can we shape that space to be one that inspires? Of all the research done on the subject, two categories have shown to be most effective – the physical environment where individuals do most of their work and thinking, and the interpersonal environment that shapes the relationships within the work place. Physical Environment

 Surround yourself with inspiration. Creative organizations are embracing urban zoning in their office planning process, thinking about what emotion needs to be infused in the space. Does there need to be a quiet, contemplative writing area? Should you include an area that allows for a few hours of uninterrupted concentration? Do the walls and window area need to be bright…

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4 years, 11 months ago
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Finding Your Inspiration

Designing, writing, creating – finding inspiration in a busy workplace is difficult even in the most busy of times. But how can you find those scraps of motivation in down times, boost up morale, and stay inspired? Humans need inspiration; it is addictive, and for good reason – the encouragement that gets ideas moving and expands businesses, fosters creativity, and can unite a team to accomplish objectives.

 Pay attention and take note of the next time you find something that inspires you, or when you accomplish a goal. Being consciously aware of progress and improvement is great incentive at its core – the key to self-motivation. Think about what inspired you in that goal, specifically. Finding the underlying and core reason that created the excitement will allow you to access that cache of motivation more easily. 
 
 Surround yourself with people who inspire you, or who share similar or…

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5 years, 7 days ago
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Evolving Agencies in the Digital Age

We are all familiar with advertising agencies – as we go about our day-to-day business, we are constantly offered images and promotions, messages and advice, and all of this has become more prevalent with the rise of the digital age (otherwise known as the Information Age). The Digital or Information Age is the shift from the industrial revolution to an economy based on information computerization. Essentially this means that the digital industry created a wealth of knowledge that can be accessed by anyone, anywhere – this treasure trove has allowed for unbelievable progress as experts in each industry share best practices and trends that emerge in their sector. The world became more information-intensive. But how did this all happen? How have advertising agencies evolved with each new and dynamic trend? In order to stay significant in an exciting and challenging market, strategists have to consider the randomly changing consumer routines,…

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5 years, 23 days ago
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Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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5 years, 1 month ago