All posts in: Design Company

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Maintaining a Fluid Creative Process Throughout the Life Cycle of A Project

Throughout the life of a project, there are many peaks and valleys to manage. The process entails much more than just having the right project management software and following a tried and true pathway. As creatives, we must be constantly striving to innovate – even if it simply involves the generation of new ideas for the optimal flow of a project. For many, particularly in smaller creative groups, formal project management is something to steer away from due to fear of constraints and diminishing the creative process. And yet usually, there are no alternate processes put in place to keep the flow of a project moving resulting in stalled jobs, team discord and client dissatisfaction. Even if a ‘traditional’ approach to project lifecycle management isn’t implemented, a set of loose guidelines to reach the desired end result can be put in place, even heightening the positive impact for the agency…

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2 years, 1 month ago
Continue Reading digital marketing

How to Choose the Right Marketing Channel for Your Budget

One of the biggest challenges as a marketer is to use a limited budget to create a profitable marketing campaign. If there is no clear focus, it can be even harder due to the fact you have many different channels to choose from. To help you make a decision, here are a set of different scenarios of what channel best suits the situation. Best Channel to Focus On If You Have a Small Budget But Have an Established List of Customers: Email Marketing is still one of the best ways to convert prospects into customers. If you already have a list of customers that you haven’t been utilizing, you can quickly build with an email campaign with a great offer and expect some sales. However, email marketing isn’t that straightforward most of the time. You’ll need to focus on building a relationship with your subscribers and customers which can be…

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2 years, 3 months ago
Continue Reading marketing-agency

Creative Agency: How to Select an Agency and Best Utilize the Talent

Do you feel that it’s time for your organization or company to find a creative agency? One of the challenges of finding the right agency is that there seems to be an abundant amount of candidates that seem to fit the role. Of course, you’re probably already aware that there’s more to an agency than what’s presented to you on the surface. So here are some tips on finding the right agency for you and make the most out of their team. First, look for expertise. There are many agencies that can design you a great looking website and if you’re only looking for that, the process will be easy. However, there are other things that may be important to you. For example, if you want to provide the best possible user experience on your website (UX design), you need to go with an agency that has an extensive amount…

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2 years, 9 months ago
Continue Reading digital marketing

How to Boost Conversion Rates for Your Site

Getting traffic but seeing dismal results in your conversion rates? It can be difficult to figure out what you’re doing wrong and what you need to change if your current website setup isn’t delivering the results you hoped for. There are so many different variables to look at which is usually strained by budget limitations (if you’re purchasing traffic). Rather than trying to see improvements through tactics, here are some fundamentals that you can use to bust your conversion rates through the roof. Test Different Headlines and Leads Your headline is what determines whether your webpage gets read or not. It’s also prominent because it’s on the top fold part of your page. You want to try different headlines to see what yields the best results. Rather than trying out different variations of the same headline (ie. Rephrased words, adjectives, interchanged words), aim to test new headlines altogether. The lead…

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3 years, 1 month ago
Continue Reading agile-design

Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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3 years, 1 month ago
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UX/UI: More Than Meets The Eye

It’s funny to think that just over 20 years ago pagers were the popular means of mobile communication. They were such a simple technology compared to the smartphones and tablets we have today, not to mention the wearable sensor devices like Google Glass, fitbit, and smart watches that are becoming the next big thing now. Technology is quickly advancing into the realm of what we thought was only futuristic science fiction. With all these new devices comes new challenges and considerations for creative agencies to think about. User interface designs are entering an entirely new realm of possibilities. Voice commands, spatial interaction methods, and gesture interaction methods are becoming more reliable technologies and have already begun to be integrated into the latest devices. Voice commands are allowing for visual free and hand free interaction for internet searches and phone calls on mobile devices. Phones such as the MotoX are allowing…

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3 years, 2 months ago
Continue Reading mobile-app-design

Understanding Mobile Apps and Development

With the number of mobile device users growing leaps and bounds every coming year, a growing number of companies are focusing on developing their own app. There are a multitude of reasons for developing a mobile app. One company may intend to develop a product and sell it through the Apple or Google app marketplace while another company may want to give away their apps to get people familiar with their brand. Whatever the case is for your company, you want to understand what it takes to actually build a mobile app. The first step is to figure out if your app idea is feasible to your needs. For instance, will it be something that people want to buy or download? Will you be able to provide a service of value? If there are competing apps, can you make yours better? These are all important questions that you’ll need to…

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3 years, 5 months ago
Continue Reading branding

Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

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3 years, 5 months ago
Continue Reading ArtVersion Creative Agency

Creative Agency: Important Facts When Looking for a New Creative Agency

If you’ve been trying to find the right creative agency to work with, you’re probably inundated with all the choices that are available to you. There are many great agencies but it’s more about working with an agency that can deliver on your needs and match the way your company works. Some of the few things to look into include the culture of the company, their capabilities, and the types of designs they focus on. The first thing you need to look at is what kind of creative agency you’re dealing with. Some agencies only focus on the digital arena, some only focus on offline and some only work with multimedia. Ideally, you want to go with an agency that has the expertise to deliver on multiple marketing channels and media types. You also want to look at how big a company is. Small agencies may not be handle bigger…

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3 years, 6 months ago
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White Paper Design Makes All the Difference

Your white paper can be one of the most powerful selling tools for your products and services. But nothing can kill sales faster than a poorly designed white paper. It doesn’t matter how valuable the information and message is. If people are put off by the design or have a hard time reading the content, your white paper will end up in the recycling bin. There are many elements of white paper design that contribute to its effectiveness. The most obvious one you’ll notice right away is the cover. You want to convey value right from the beginning with a great title, cover image, and a message that conveys there’s more to the white paper than the title. The visual presentation is the first thing that the reader will see, so you want to make sure you create the right first impression. Then there’s the layout. Many companies understand that…

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3 years, 9 months ago