All posts in: Expert Recommendations

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Creating (and Maintaining) Strong Client Relations

A delicate subject constantly on the minds of directors and account reps alike: the client relationship. Building and maintaining a professional yet approachable communication language that will endure can be a daunting task, especially when working on high stakes projects that reflect a clients brand, and ultimately, their bottom line. The success of an agency, design firm or even freelancer depends heavily on strong client relations. Many businesses will gain new clients solely through word of mouth or reviews primarily gathered through social platforms. Some see client relations as a service in itself, setting the tone of the agency’s core values. There are many moving parts to the lifecycle of a creative project. Moving through the process keeping in mind these few steps will solidify the relationship as a trusted partner as opposed to just another vendor, greatly improving the project’s outcome. ‘Date’ Your Prospective Client Getting to know your client,…

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2 years, 6 months ago
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Corporate Photography: A Snapshot

It seems as though everyone is a photographer today, with apps like Instagram, Flickr and Facebook allowing for quick, easy photo sharing. Brands have a unique opportunity to showcase their team using the growing social media market. Having quality, clear professional headshots is essential to communicate both relevancy and formality. We spoke with a creative designer and photographer, who gave her take on corporate headshots and their importance for businesses. Why is it important to get quality head shots? Your clients receive impressions of you in every interaction – from browsing your website, to communicating with you via email, to scrolling through your social media pages. At any given moment, when experiencing that connection to your brand, both images and the related content are absorbed – impressions are formed quickly and often cannot be reversed. Even individuals who have had no experience with photography can tell the difference between a…

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2 years, 7 months ago
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Pitch Perfect: The Secret to a Flawless Pitch Deck

As brands begin to find their new pace in the new year, startups are perking up their ears, trying to pick up any tips and tricks to improve their image and business. While many options exist to assist them in their optimization, one of the easiest and more fun methods include creating pitch decks. Raising money from investors isn’t easy in the best times, and for startups it can be especially challenging (without the experience that other brands have collected over the years). To perfect a pitch, a brand will need to follow specific points, achieving the ideal presentation framework. Clean It Up Investors are not interested in a cluttered and over-detailed presentation; a way to ensure that you begin on a strong note is to think about your “elevator pitch.” A common exercise in the business world, this condenses your message into a 60 to 90 second speech that…

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2 years, 8 months ago
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Get Excited: Design Trends for 2015

2015 is here – everyone is excitedly anticipating the fresh opportunities that surge in with the new year. We know that staying ahead of the curve and moving with the ebb and flow of design is important, so we did some of the heavy lifting for you – with a compilation of the most popular and talked-about approaching movements. Without further ado: 9 design trends that will be prevalent this year, as theorized by designers. Animation Bringing websites to life with technologies like HTML5 and WebGL – even something as simple as using a slight animation when scrolling through a website, something to catch the users’ eye. This technique is effective, as long as it isn’t overdone. Interactivity Creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers…

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2 years, 8 months ago
Continue Reading digital marketing

How to Boost Conversion Rates for Your Site

Getting traffic but seeing dismal results in your conversion rates? It can be difficult to figure out what you’re doing wrong and what you need to change if your current website setup isn’t delivering the results you hoped for. There are so many different variables to look at which is usually strained by budget limitations (if you’re purchasing traffic). Rather than trying to see improvements through tactics, here are some fundamentals that you can use to bust your conversion rates through the roof. Test Different Headlines and Leads Your headline is what determines whether your webpage gets read or not. It’s also prominent because it’s on the top fold part of your page. You want to try different headlines to see what yields the best results. Rather than trying out different variations of the same headline (ie. Rephrased words, adjectives, interchanged words), aim to test new headlines altogether. The lead…

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2 years, 11 months ago
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Communicate Your Way to a Great Team

Communication It’s no secret that effective communication is key within any workplace – in any relationship, be it personal or professional, the ability to express yourself clearly, efficiently and with warmth is one of the greatest skills an individual can have. Fantastic communication within your team will assist in understanding and productivity – once objectives, problems, and advice are exchanged, work can be completed in a timely and positive manner, which will imbue your employees with a sense of accomplishment and unity toward a common goal. How to Increase Productive Communication Within Your Team Ensure that the goal and mission are clear to everyone on the team. There is no room for ambiguity within the workplace! Set attainable yet challenging goals for yourself and for your team, in order to increase productivity and the subsequent validation. To reach your objectives, each member of the team must know what they are…

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2 years, 11 months ago
Continue Reading startup culture

Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum. There are multiple aspects of branding that you need to think about before developing your plan of attack. You have to first become aware of what competing brands exist in the marketplace and how they have positioned themselves. This will allow you to see how you stand out in the marketplace and how to position your uniqueness to generate buzz and build momentum. For example, one company may have centered their brand on premium prices for premium products. Another…

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3 years, 18 days ago
Continue Reading e-commerce-design

Single Product eCommerce Design

Setting up a website to sell a single product is an effective way to highlight a core product, set up promotional events, or increase conversions. While the concept is simple, you still need a quality single product eCommerce design to maximize your results. These websites will usually be small and concise, so all the small details make a big difference in the final result. Like a regular website, single product websites need a professional presentation. The visual presentation will speak volumes about the quality of the product and the credibility of your company. Without proper single product eCommerce design, people will feel suspicious about making a purchase from a small website with some generic design. That’s why you want to instill confidence in them with the aesthetics. Effective design is also important for single product websites if you’re trying to tie the product around a big promotion or event. You…

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3 years, 8 months ago
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How a Custom UI Design for a Website Enhances UX

The importance of how a custom user interface (UI) design for a website can enhance user experience (UX), is often overlooked by many professional web designers, web design companies, and even very large and well established global software development firms During the development process stages of designing a new company website for an online business, the user interaction experience, in relation to the design of a website is something that should not be taken lightly! Overlooking core fundamentals, by not taking the time to consider additional possibilities from alternate perspectives, can be detrimental to the long term success of the website and/or online business. On the other hand, taking the time to consult with a company that has many years of user interface (UI) design experience, can definitely be a huge benefit, in more ways than one! Interface designing methods that are very simple, yet very effective for enhancing a positive user…

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3 years, 11 months ago
Continue Reading Creative Website Ideas That Hold Water

Creative Website Ideas That Hold Water

Creative Website Design Ideas and Innovative Graphic Design Concepts That Hold Water Simple But Creative Website Development + Graphic Design Ideas That Really Do Hold Water Creative Ideas That Hold Water from Concept to Design, Creative Design Talk, is a Inspirational Creative Web Design Blog by Web Based Graphic Designers From Experts at An Experienced USA Based Website Development Company A Well Balanced Combination of Innovative and Very Creative Ideas From Creative Graphic Design and Simple Web Development Concepts, for Web Design Professionals, That Hold Water.. Simple Website Ideas that Help Online Businesses Standout http://creativeagencytalk.com/2013/09/08/simple-website-ideas-that-help-online-businesses-standout/ The Power of Unique Website Content http://creativeagencytalk.com/2013/09/05/the-power-of-unique-website-content/ Writing Content Search Engines Will Love http://creativeagencytalk.com/2013/09/05/writing-content-search-engines-will-love/ Using Visual Design To Brand A Company http://creativeagencytalk.com/2013/08/21/using-visual-design-to-brand-a-company/ Creative Agency Talk Provides Expert Recommendations from a Creative Website Design Company / Graphic Design Firm Learn how to turn your ideas into money, by taking the time to insure all extra details…

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4 years, 15 days ago