All posts in: Marketing Tips

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Design as a Key Element in Successful Branding

There are many parts of branding from the strategy, positioning, culture, to the brand statement. However, design is obviously the most recognizable aspect of branding. Design and branding are inseparable but business owners often confuse the relationship between the two. For instance, many business owners associate the logo as the brand when it is more of an avatar for the company. With that said, how exactly does design impact a brand? Since the topic of the logo was brought up, you can say that the logo design is meant to support or conceptualize your brand statement and identity rather than represent the brand together. Take the financial company ING for example. Their logo has the symbol of a lion next to their company name. The purpose here is to represent a pedigree that commands respect, is authoritative, and is a leader. These are all qualities that people want to associate…

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2 years, 8 months ago
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Creative Agency: How to Select an Agency and Best Utilize the Talent

Do you feel that it’s time for your organization or company to find a creative agency? One of the challenges of finding the right agency is that there seems to be an abundant amount of candidates that seem to fit the role. Of course, you’re probably already aware that there’s more to an agency than what’s presented to you on the surface. So here are some tips on finding the right agency for you and make the most out of their team. First, look for expertise. There are many agencies that can design you a great looking website and if you’re only looking for that, the process will be easy. However, there are other things that may be important to you. For example, if you want to provide the best possible user experience on your website (UX design), you need to go with an agency that has an extensive amount…

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2 years, 9 months ago
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Power Your Brand with Color

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for. -Georgia O’Keeffe Ms O’Keeffe could not have said it any better – instant visual impressions are formed through color without any other types of connection made. Your website’s color can affect how individuals perceive you and your brand. Different colors correlate to different emotions, as has been discussed by psychologists and businesses for years – big businesses use colors to affect your emotions (and consequently, your decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by your audience, and correlated to your service or product library. Dive into color relationships Looking in depth at the color choices for your brand (website, logo and other materials)…

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2 years, 9 months ago
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User Engagement: Say, “I Do”

Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience – this is where content is the driver for the long game. With a focus on unique benefits, key goals and objectives, the strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produce – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Creating useful content specifically tailored to an audience that is already listening will convince and convert an audience that is more than likely already privy to the brand at hand. Developing and delivering a steady stream of useful content will…

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2 years, 10 months ago
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Pitch Perfect: The Secret to a Flawless Pitch Deck

As brands begin to find their new pace in the new year, startups are perking up their ears, trying to pick up any tips and tricks to improve their image and business. While many options exist to assist them in their optimization, one of the easiest and more fun methods include creating pitch decks. Raising money from investors isn’t easy in the best times, and for startups it can be especially challenging (without the experience that other brands have collected over the years). To perfect a pitch, a brand will need to follow specific points, achieving the ideal presentation framework. Clean It Up Investors are not interested in a cluttered and over-detailed presentation; a way to ensure that you begin on a strong note is to think about your “elevator pitch.” A common exercise in the business world, this condenses your message into a 60 to 90 second speech that…

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2 years, 10 months ago
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Lifecycle of a Startup

Every startup has to go through a process that takes them through the creative outpouring that accompanies the new idea. Structuring this influx, this waterfall of enthusiasm and drive is crucial to stay on track, focused on the next milestone in order to achieve your success! Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is where the product development is finalized and the preparations for market introduction begin. Gathering an increased amount of feedback from testing assists in perfecting the product abilities. This is the optimal time to focus…

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2 years, 10 months ago
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Social Media, Engaging ‘Like’ You Mean It

People are completely attached to their phones – we check our devices countless times throughout the day and keep them by our sides when we aren’t peeking to see new notifications, news articles and texts. A digital age has arrived that grants businesses more access to their consumers and audience, allowing them to communicate directly to their viewers – and what better way than to use the social media outlets that their users are so attached to? 

 Social media means an increased presence on the web, which means a considerably extended reach and a consistent build of authenticity (if done correctly). All businesses are using the internet to market their brand, in some shape or form, but only the best ones see the spotlight. What are they doing that we can glean wisdom from? How can both new and experienced businesses establish themselves as the go-to experts in their…

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2 years, 11 months ago
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3 Ways to Stand Out: Personalize Your Brand

Ever since childhood we are taught the importance of being your own person, shaping yourself to be who you want to be (and of course maximizing our potential), and creating our own path. Making a footprint in life, etc. So is it really surprising that as adults we stress the significance of personalizing our web design and workspace?

 Your website is the greatest chance an organization has at a fantastic first impression – while both current and new customers see that there was real effort put into the design process, even a company considering the rebranding process can see that there is great value in personalization. Showing your audience that you’ve taken the time to consider their needs and have created an interface that mirrors those values (showing them that your organization is serious about its message) is one of the best tactics to great customer interaction. Why? Because humanizing…

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2 years, 11 months ago
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Evolving Agencies in the Digital Age

We are all familiar with advertising agencies – as we go about our day-to-day business, we are constantly offered images and promotions, messages and advice, and all of this has become more prevalent with the rise of the digital age (otherwise known as the Information Age). The Digital or Information Age is the shift from the industrial revolution to an economy based on information computerization. Essentially this means that the digital industry created a wealth of knowledge that can be accessed by anyone, anywhere – this treasure trove has allowed for unbelievable progress as experts in each industry share best practices and trends that emerge in their sector. The world became more information-intensive. But how did this all happen? How have advertising agencies evolved with each new and dynamic trend? In order to stay significant in an exciting and challenging market, strategists have to consider the randomly changing consumer routines,…

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3 years, 24 days ago
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Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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3 years, 1 month ago