All posts in: Marketing Tips

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Baby Steps: Identifying Your Brand

What is your brand? Have you ever heard this confusing (and often loaded) question? As a company in any industry it is crucial for you to know that answer. Here’s why: What’s your vision? What image are you trying to project to your key audience, your customers, your viewers? An important element to keep in mind (for any company, be it well established or just starting out) is that ensuring a true and lasting connection is crucial. Knowing who your viewers are and identifying their interests is important, but creating a personal bond will bring you farther, more quickly, and more meaningfully than simply preaching your company’s features. Consider the typical user experience as you shop for that perfect item of clothing or jewelry. Say the employees assisting you take the time to understand what you need and what you personally wish for – when you find your item, you…

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4 years, 10 months ago
Continue Reading startup culture

Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum. There are multiple aspects of branding that you need to think about before developing your plan of attack. You have to first become aware of what competing brands exist in the marketplace and how they have positioned themselves. This will allow you to see how you stand out in the marketplace and how to position your uniqueness to generate buzz and build momentum. For example, one company may have centered their brand on premium prices for premium products. Another…

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4 years, 10 months ago
Continue Reading branding

Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

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5 years, 2 months ago
Continue Reading content-marketing

5 Tips to Create an Integrated Content Marketing Plan

There’s no going around it anymore. Content marketing has become a core marketing strategy for businesses that want to thrive in the digital space. Great content helps create relationships, followers, shares and engagement. One of the biggest reasons more companies are being drawn to it is because search and paid search have become more competitive and difficult. While some companies are using content as a core strategy with great success, it is best to integrate it with your other marketing efforts, especially social media and SEO. By combining it with multiple marketing channels, you amplify the results all across the board. With that said, you still need to make sure that you have a plan to integrate a content strategy into your current strategies. Here are some tips to make it work. 1. Specify Your Core Audience One thing that companies will realize is that their audience will differ from…

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5 years, 4 months ago
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White Paper Design Makes All the Difference

Your white paper can be one of the most powerful selling tools for your products and services. But nothing can kill sales faster than a poorly designed white paper. It doesn’t matter how valuable the information and message is. If people are put off by the design or have a hard time reading the content, your white paper will end up in the recycling bin. There are many elements of white paper design that contribute to its effectiveness. The most obvious one you’ll notice right away is the cover. You want to convey value right from the beginning with a great title, cover image, and a message that conveys there’s more to the white paper than the title. The visual presentation is the first thing that the reader will see, so you want to make sure you create the right first impression. Then there’s the layout. Many companies understand that…

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5 years, 5 months ago
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Single Product eCommerce Design

Setting up a website to sell a single product is an effective way to highlight a core product, set up promotional events, or increase conversions. While the concept is simple, you still need a quality single product eCommerce design to maximize your results. These websites will usually be small and concise, so all the small details make a big difference in the final result. Like a regular website, single product websites need a professional presentation. The visual presentation will speak volumes about the quality of the product and the credibility of your company. Without proper single product eCommerce design, people will feel suspicious about making a purchase from a small website with some generic design. That’s why you want to instill confidence in them with the aesthetics. Effective design is also important for single product websites if you’re trying to tie the product around a big promotion or event. You…

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5 years, 6 months ago
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Comparing Responsive Web Design to a Dedicated Mobile Site

As the popularity of responsive web design grows, more and more designers, webmasters and companies are wondering why they should even switch over to this format. Many companies already have a dedicated mobile site for their audience and some don’t see the point of investing in the resp. format. Designers are wondering if they should learn how to design with this methodology and if it is even worth it. The truth of the matter is that a dedicated mobile site can be just as good as a responsive site in delivering an optimized browsing experience to users. If you focus on that point, it’s hard to justify the costs of resp. web design when dedicated sites are so much more affordable or already established. And it will be enough for many people to dismiss resp. design but there is a bigger issue at hand. The bigger issue lies in marketing,…

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5 years, 6 months ago
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How a Custom UI Design for a Website Enhances UX

The importance of how a custom user interface (UI) design for a website can enhance user experience (UX), is often overlooked by many professional web designers, web design companies, and even very large and well established global software development firms During the development process stages of designing a new company website for an online business, the user interaction experience, in relation to the design of a website is something that should not be taken lightly! Overlooking core fundamentals, by not taking the time to consider additional possibilities from alternate perspectives, can be detrimental to the long term success of the website and/or online business. On the other hand, taking the time to consult with a company that has many years of user interface (UI) design experience, can definitely be a huge benefit, in more ways than one! Interface designing methods that are very simple, yet very effective for enhancing a positive user…

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5 years, 9 months ago
Continue Reading Simple Ideas That Standout

Simple Website Design Ideas That Help Online Businesses Standout

Creatively inspired web designs with a meaningful purpose, designed to captivate the minds of visitors. Increase the time website visitors will remain on your site, and with the right product, service, and price point for target market; a new website with a responsive web design / custom theme, could help to take your business to the next level. Creativity is often found to Coincide within Forms of Simplicity of an Experienced Artist and/or Graphic Designer Experienced website development companies understand the concepts and logic behind the theory of a simple clean design that help keep visitors interested! Websites with easy navigation, high quality custom graphics and a purposeful responsiveness help to keep content properly organized while at the same time offering a very easy to navigate design that is also highly optimized to generate free organic traffic at all major search engines, including Google.com Very Simple and Professional Website Design…

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5 years, 10 months ago
Continue Reading The Power of Unique Website Content

The Power of Unique Website Content

Using The Power of Unique Content to Generate Long Term Positive Effects for your Company Has Many Useful Benefits When designing a new business website for an online company, image is everything… The perceived image of a company is conveyed though more than just pictures, graphics, and images. Unique textual content within a website combined with an easy to use navigation interface and high quality graphics, is necessary for online business, in very competitive markets, that want to succeed in the long run. It is very important for content within a website to be considered relevant to other important factors of search engine optimization. Creative Content Marketing, Done Right… Unique Website Content Will Generate Long Term Positive Effects! For most progressive thinking businessmen and businesswomen, taking common sense in to consideration, from a web basied business perspective, there is not much of a point in having an online business or company…

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5 years, 10 months ago