All posts in: Web Design

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The Thinking Creative: 5 Ways to Get (and Stay) Creatively Inspired

Inspiration is a terrible thing to waste, but as we all know – it’s well known to strike at inopportune times. Whether it’s in the studio, on the train or in the shower – the creative process knows no boundaries. Being able to tune into those inspired moments is key to turning them into a reality. Tap into a few of these habits and to turn inspiration into innovation. Take Note When you feel those creative sparks flying, it’s time to get out the notebook and take some notes. Director of design, Erin Lentz at Artversion takes it a step further by dictating voice notes on her iPhone on her commute and using Evernote to capture her inspiration on the go, saying; ‘I never know when that aha moment will strike, helping to crack the code on a project.” Keep Good Company One of the keys to getting inspired in the…

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2 months, 11 days ago
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Why Culture Matters When Selecting a Creative Agency

The creative agency model has changed. In the not too distant past, the market was dominated by big firms with high rise locales and seemingly never-ending expense accounts. While those models still exist in some forms, the general culture of the creative agency has shifted to a more open market with varied options ranging from small boutique outfits, to agency collectives consisting of a grouping of freelancers. With technology allowing clients to access talent anywhere, geography is no longer an issue, and the options can be overwhelming. Foremost – agency talent is key when it comes to choosing a creative team. It’s important to assess organizational elements such as services, capabilities and process as well as past work and portfolio – but perhaps the factor that can make or break a successful relationship is ensuring that the agency’s culture fit is in alignment with the brand it’s paired with. Core…

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6 months, 26 days ago
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5 Tips for Concepting and Delivering Powerful Branding

The award winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global set of clients has taught the collaborative group many lessons on how to best approach branding to turn out the best brands possible. Foremost, the team has been struck by how many companies don’t realize that their branding needs to be  updated. “Clients will approach us with a digital project – a new website or app – and give us initial direction that isn’t in alignment with their existing branding. It’s here that the ‘aha’ moment happens and they realize their branding is stuck and needs to be reworked to align with new standards and their own growth strategies.” discusses Erin Lentz, ArtVersion director of design. Here are their 5 top branding process takeaways: Go Deep (But Keep It Simple) Though you might be anxious to try out a…

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9 months, 16 days ago
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Why User Experience Matters

We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard sell for some? With regard to design, UX is just as critical an element as the visual identity of a company. If the user can’t figure out how to navigate the site or app, they can be easily turned off, much like a bad logo design or unsuccessful packaging. User Experience can be of benefit to any digital platform, however when implemented strategically for ecommerce, complex applications, wearables or any experience where a user has to accomplish a task – the presence of UX opens up a clearer pathway to conversion. Ongoing user experience strategies and optimization can also greatly increase the longevity and scalability of a digital product. Focusing on the importance of user interaction is a key aspect in driving…

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11 months, 19 days ago
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Proof of Concept: 4 Effective Prototyping Tools

Whether it is with an internal team or client, having the tools to effectively present an idea and show the process to delivery is integral in gaining stakeholder approval and ultimately, the best end product. A creative team requires a toolbox to aid in the communication and visual aspects of the project, and prototyping is the main driver for helping this process along. Determining what method to adopt for a specific project, whether print or digital, will depend on the content, team cognition, budget & time constraints as well as the preference of the design and development teams. Sketching, albeit low-fi, is perhaps the most innovative route when developing a design. Sitting down to pen and paper leaves the possibilities open to all possibilities and no constraints. It allows the designer to explore the problem and come up with a solution through experimentation. Without the ‘walls’ of template suggestions and framework of what has ‘worked’ before,…

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1 year, 22 days ago
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The Positive Side of a Creative Block

The flow of creativity is a strange thing. Like precious a natural resource, it comes in waves – either a big rush or a slow trickle. A constant stream is a rare gift and can sometimes be taken for granted. The fact is, creative roadblocks can actually be a good thing. If you continue on the same path for too long, innovation is hindered and new solutions have next to no chance of seeing the light of day. It’s the action of doing something new, something as simple as taking a different path to work or ordering a different meal – that can be the catalyst for reinvigorating creative mojo. You might not even know you lost it, or were even looking for it, but the feeling will be unmistakable – an ignition of your creative self. Getting Creatively Un-Stuck Unplug This might be the most obvious, but the hardest…

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1 year, 1 month ago
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Creating Stand-Out Visual Content

Visual storytelling and content strategies – no matter how well crafted – all come down to the visuals that drive the message. If a great story is paired with a bad visual, it will lose credibility and therefore, be rendered uninteresting to its audience. Add in the rapid pace of information consumption by the mobile set, and visuals become the most important channel in connecting a brand or message with the user. The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere because people are constantly bombarded with content its important to get your message across quickly, pack a punch, and make it as easy as possible to consume and engage. Without the right imagery – the audience might as well be looking at a blank canvas. There is no company or brand…

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1 year, 4 months ago
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How Sites Are Designed When Working with a Web Design Agency

Are you on the verge of working with a web design agency or shopping around for a digital firm that can do the job? If so, you should understand how a web design agency works when such an organization is given a project. Getting this knowledge will help you work better with the agency and give you an idea of what to look for if you are still trying to find the right agency. Here is a brief process of how sites are designed by a digital agency. Creating Goals and Doing the Necessary Research Every client has a unique vision in mind when it comes to what they want from their website. To accomplish the vision, there are several goals that need to be met. The goals will vary and be broken down into small milestones throughout the project. Some clients have a general idea of what they want…

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1 year, 5 months ago
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Why Responsive Web Design is Better Than Ever

For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you. Responsive Images One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your…

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1 year, 6 months ago
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Exploring Collaborative Design Methods: Parallel, Iterative & Agile

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating with creatives can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. There are many project management routes to take when working collaboratively, but the format should ideally frame around a specific co-working methodology. Many new implementations have arisen as collaboration becomes more and more prevalent in both small scale and enterprise companies. Trying out each style or cherry picking from each method to form a new working style is advised to fit the project it will develop with. Parallel Design One of the techniques commonly used among…

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1 year, 7 months ago