All posts in: Web Design

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Exploring Collaborative Design Methods: Parallel, Iterative & Agile

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating with creatives can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. There are many project management routes to take when working collaboratively, but the format should ideally frame around a specific co-working methodology. Many new implementations have arisen as collaboration becomes more and more prevalent in both small scale and enterprise companies. Trying out each style or cherry picking from each method to form a new working style is advised to fit the project it will develop with. Parallel Design One of the techniques commonly used among…

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1 year, 8 months ago
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Culture Shift: REFLECTING COMPANY PHILOSOPHY, VISION AND STORY ON YOUR WEBSITE

A recent study shows that more than half of brand executives choose to work with creative agencies who place greater importance on their internal company vision. The same goes for consumers who align themselves with brands they feel reflect their own point of view – so why isn’t this critial-to-conversion perspective implemented on most customer facing websites? One of the things that many companies fail to realize is that their website should communicate the essence of what their company philosophy, values and vision encompasses. If you think about it, it’s very rare for a customer to come into one of your offices to see how your company actually operates. The only realistic way to have potential customers really experience your company is through your website. That’s why a website must go beyond selling products and services, and stay consistent with its offline brand. To really understand how important company culture and…

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1 year, 8 months ago
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Keeping Agile In The Evolving Creative Marketplace

Good news, if you are reading this post – you’re already one step ahead. In the current and constantly changing design and technology landscape, talent and drive are key – but being informed will push the envelope even further. Staying on top of industry trend patterns, innovators, designers and developments allows an already creative mind the space to open up even more possibility for future Read (or Listen) Up From blogs to print magazines and journals – gathering knowledge by keeping tabs on the latest publications is one of the best ways to stay in the know. Digital content is highly up to date but can be sometimes be fleeting since trends change so regularly. Keep an eye out for content patterns – if you begin to see multiple publications on the same topic that means it’s probably worth a second look. If you can’t spare the time, podcasts are also…

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1 year, 9 months ago
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5 eCommerce UX Strategies that Can Boost Conversions

There’s a lot that’s been said about improving UI for ecommerce sites. But for the overall UX design, the UI design is only a part of the story. Not putting enough of an emphasis on a great user experience can mean the difference between a sale and website abandonment. While there are many aspects of UX that you can improve, here are five different strategies that will help you see an immediate lift in your sales conversions. #1 Improve the findability of your products Ask yourself this question: can users easily find what they’re looking for? Are the product pages listed in the right categories? Do you have a search bar that can accurately help users discover what they’re looking for and can correct misspellings or make alternative suggestions? You want to make it as easy as possible for users. You don’t want them to expend much effort or else…

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1 year, 9 months ago
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Using Data to Heighten the Creative Process

It’s all too common for data to be seen as a creativity killer. To most creatives, the thought of analyzing content, numbers, charts and graphs has been seen as both a daunting and cumbersome process – an all out war against the design process. But what if data could be the key to what makes the creative experience truly free? With storytelling and user experience at the top of most brand strategies, data has become a necessary aspect of providing the right messaging (both visual and contextual) to the end user. Consumers are providing critically valuable information from the digital environment as they engage with brands, leaving a trail of signals. These cues, while backed in analytics, can help designers in creating rich experiential  landscapes that exceed expectations across all platforms. As much of an oxymoron as it may seem, creatives need constraints to tap into true innovation. Without some…

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1 year, 9 months ago
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The Power of the White Paper for Brand Influence

Content is king, as they say – and nowhere does this resonate than with the discerning users of todays digital landscape. Now an integral part of any brand strategy, content marketing is an essential part of what an organization needs to survive. Customers are inundated with clever headlines, 140-character limits that tend to be leading (many times to nowhere), and graphics that may not be relevant to the message. No longer is lackluster search material going to bring conversions – and with that, a brand must deliver high-quality, useful and valuable content. This is where the often overlooked tool of the white paper comes into the picture. Designed to educate the market about a product or service, the white paper is a short document that complements the selling process with facts crafted to inform the user and heighten their knowledge about the organization. To be successful, the content must be useful…

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1 year, 10 months ago
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A Closer Look At Digital Personalization

The importance of a personalized brand experience is constantly on the minds of marketers, brand managers and designers alike. In particular, a digital approach to personalization, if orchestrated well, provides users with an experience that is specific to their interests and behaviors. A personalization strategy can range from the use of complex data usage –  like that of Amazon and Facebook, which offers recommendations based upon viewing history or a simple approach on a more customer service oriented platform. Delivering a successful personalization strategy can be very tricky if not planned and implemented with the detail that users expect. Many initiatives fall flat and result in increased user drop rates and decreased user satisfaction. The ideal personalization plan can bring many benefits to both the user and brand it is supporting. Driving higher conversion, the content provided to the user is highly useful and aids in saving the user time in…

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1 year, 11 months ago
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Digital PR Done Right

With the technological shift and ease of use in finding all that we need online – the world of media relations and the art of the press release have drastically changed shape right before our eyes. Digital PR is now a thriving business segment and an integral part of marketing strategy with specific relation to events, promotions and launch initiatives opening up a new reach to vast audiences that could normally not be reached through static print content. This new model of media relations borrows from multiple platforms of digital marketing including content strategy, social media and SEO. The most effective tool in getting fresh and appealing content to populate for SEO, whether paid or organic, is with the use of the digital press release. The press release as we know it remains the hallmark of the media relations sphere – and the basic elements endure –  but critical steps must now be taken to optimize…

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2 years, 11 days ago
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Are You Paying Attention to Your Package Design?

Generating product value is so much more than the features and benefits that it can provide to the consumer. Getting all of the details right within production is crucial, as is the product’s functionality and ease of use. When generating a full experience, though, packaging encompasses a huge part in attracting consumers and building brand value. Pay special attention to the packaging experience that your users will have – ignoring those elements can lessen brand credibility and may even take away from your sales! Grab your customers’ attention and hold it. It’s fascinating to note that packaging can be one of the most useful tools in your marketing plan. For people comparing different products and their uses, making the most informed decision is important to them. If your brand is new, there is a good chance that they may not have heard of it yet; this is where your packaging…

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2 years, 24 days ago
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5 Tips For Energizing Your Facebook Engagement

Many of us are very familiar with social media, using it on a day to day basis. Whether it’s posting updates about family or events, posting pictures from our vacations, or tweeting meaningful or funny quotes, social media has touched our lives in some way. To truly connect with our customers and website users, each brand must become fully fluent in the platform that best suits it. Facebook is a complicated world – what sort of articles or posts get the most interaction, how can we increase engagement with our followers, and create the most meaningful experience? How can we glean the most benefit from one of the most popular social media networks in the world? There are a few ways to assist you in making your Facebook posts make a more meaningful impression. Of course, a brand must engage in extensive research to see what their users’ needs and…

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2 years, 27 days ago