All posts in: Web Design

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Kick Off (Meetings)! And Why They’re Important

What’s the point of having a kick off meeting? In any project, the team meets multiple times (both internally and with the client) in order to gain as much knowledge as possible. Understanding users’ needs is at the forefront of any creative initiative – otherwise, what’s the point of going through the entire process, if not to create a positive and consistent relationship with the consumer?

 To remain focused on that important conversation, bring the team together with information gathered from user research, or any analytics and testing conducted within existing sites (both desktop and mobile). Among the topics included, you should be discussing:

 The Site’s Audience

 Who makes up your brand’s audience? Does this audience need to be educated first, and does your website provide access to necessary information? Is your audience comprised of a younger crowd that thrives upon social media – and is your website accommodating to…

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4 years, 3 months ago
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Corporate Photography: A Snapshot

It seems as though everyone is a photographer today, with apps like Instagram, Flickr and Facebook allowing for quick, easy photo sharing. Brands have a unique opportunity to showcase their team using the growing social media market. Having quality, clear professional headshots is essential to communicate both relevancy and formality. We spoke with a creative designer and photographer, who gave her take on corporate headshots and their importance for businesses. Why is it important to get quality head shots? Your clients receive impressions of you in every interaction – from browsing your website, to communicating with you via email, to scrolling through your social media pages. At any given moment, when experiencing that connection to your brand, both images and the related content are absorbed – impressions are formed quickly and often cannot be reversed. Even individuals who have had no experience with photography can tell the difference between a…

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4 years, 5 months ago
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A Picture is Worth 1000 Words (At Least)

How we are impacted by the visuals we take in on a daily business would stagger you. What we see affects further actions – thus, images hold all of the power. An individual can hear an audio clip or read an article but will not truly internalize the information unless there is an accompanying visual – and it is the photographer who controls that image, molding the image to fit the content and desired brand representation. 

 Ensuring both a contrast and a complementary tone is crucial for the perfect photo, accompanying both content and designed graphics that are built by creative designers, working with the specifications that are unique to each company. Photography remains an important aspect of the branding process, which makes it inherently connected to graphic and web design. 

Quality – a nonnegotiable detail for photos used in web design, conveying professionalism and style. Communicating the importance…

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4 years, 7 months ago
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Strategy: Creating a Battle Plan for Your Brand

Company founders have found themselves in a growing environment where relevant, informative content is becoming increasingly important to consumers, as they look for quality over quantity paired with impeccable visual presentation. Value is found and cherished when organizations design a focused strategy, zeroing in and developing projects that make an impact on their audience. This isn’t just a technical process, where designers and web developers throw themselves into their devices and birth a robotic, high-efficiency product; now, companies are tasked with establishing differentiation through passion. Passion is creating an image that represents what the organization lives and breathes, and proudly projecting a unique vision. It is knowing what the brand represents and mirroring that tone within content and visual, speaking the same brand language across all communication platforms, embracing text, audio and video. Of course, organizations want feel reassured that the informative content and engaging visuals they produce are being…

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4 years, 7 months ago
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Evolving Agencies in the Digital Age

We are all familiar with advertising agencies – as we go about our day-to-day business, we are constantly offered images and promotions, messages and advice, and all of this has become more prevalent with the rise of the digital age (otherwise known as the Information Age). The Digital or Information Age is the shift from the industrial revolution to an economy based on information computerization. Essentially this means that the digital industry created a wealth of knowledge that can be accessed by anyone, anywhere – this treasure trove has allowed for unbelievable progress as experts in each industry share best practices and trends that emerge in their sector. The world became more information-intensive. But how did this all happen? How have advertising agencies evolved with each new and dynamic trend? In order to stay significant in an exciting and challenging market, strategists have to consider the randomly changing consumer routines,…

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4 years, 8 months ago
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How to Boost Conversion Rates for Your Site

Getting traffic but seeing dismal results in your conversion rates? It can be difficult to figure out what you’re doing wrong and what you need to change if your current website setup isn’t delivering the results you hoped for. There are so many different variables to look at which is usually strained by budget limitations (if you’re purchasing traffic). Rather than trying to see improvements through tactics, here are some fundamentals that you can use to bust your conversion rates through the roof. Test Different Headlines and Leads Your headline is what determines whether your webpage gets read or not. It’s also prominent because it’s on the top fold part of your page. You want to try different headlines to see what yields the best results. Rather than trying out different variations of the same headline (ie. Rephrased words, adjectives, interchanged words), aim to test new headlines altogether. The lead…

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4 years, 9 months ago
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Choosing Your Ideal Web Design

Approaching your web design strategy, as you are bombarded with countless options and needing to ensure that your customers can use your site easily and that it embodies your company image – sounds overwhelming, doesn’t it? We have compiled a short list that can assist you in narrowing your focus and seeing what options you have – laid out easily, with advantages and disadvantages, this list can help you quiet your mind and approach your design strategy with more information and clarity. Static Web Design This type of design is delivered to the user exactly as it is stored, displaying the same information for any viewer. They are often HTML documents stored as files and made available by the web server. This type of design is ideal for websites that do not need to be updated frequently (or even at all) – since maintaining many static pages can be time-consuming…

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4 years, 9 months ago
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Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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4 years, 9 months ago
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Web Design for Startups: What Are Smart Startups Doing With Their Websites?

It’s becoming difficult for startups to ignore web design. To many startups, website design may seem like a way to present their company in a meaningful way. However, it is far more than an aesthetic function. Design is about creating something in a way that is meant to be used. It gets people to delve into your content, evaluate your products, and take part in a unique experience (if that’s your goal). If that’s the case, what should startups take notice of when it comes to design? Here are some great examples of what some startups are doing. 1. Being as direct as possible – Many startups are cutting to the chase and simply stating directly what a new visitor will get out of using their website or what they are offering. The goal is to quickly state the benefit out of using the website in a few sentences and…

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4 years, 10 months ago
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4 Factors for Successful Microsite Design

If you’re looking to set up a corporate site or distinguish other sub-brands from your main website, it’s time to go with a microsite. What is a microsite? A microsite is basically is basically a small website that are meant to supplement your main website or achieve some kind of purpose. For example, a microsite can be build for a specific brand that carries a distinct line of products. It can also be built to set up a viral marketing promotion. It makes sense to create one to target new audiences, distinguish brands/products, or set up big event promotions. But what makes a microsite successful? There are several factors with the first being focus. You need a focused topic to give your users the space to really consume the information you want them to consume. The microsite design needs to be themed around the topic and the content also will…

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4 years, 11 months ago