All posts tagged: advertising

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Working Programmatic Marketing Into A Current Digital Strategy

The jury is still out on the true value and ROI of programmatic marketing, but the possibilities that it has to improve marketing efforts and efficiency through automation are hard to ignore. Significantly increasing campaign effectiveness through precise targeting and real-time analytics, adopting a programmatic marketing strategy requires care and thought in understanding all aspects of the needs of a business. All stakeholders involved in the implementation must be aware of the peaks and valleys that will inevitably be encountered. Its widely known that big brands have tapped into the powers of a programmatic approach, however, smaller brands and organizations have been slower to adopt the methodology because of resources and knowledge base. Tapping into the benefits of a programmatic strategy doesn’t have to be a cumbersome process to garner value beyond the buy. Increased Agility Streamlining processes by driving targeted consumers to the right information an organization will see a higher return…

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2 years ago
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Elevating Projects Through the Creative Brief

Kicking off a campaign, launch or site design is the undoubtedly one of the most optimistic points of a creative project’s lifecycle. There is a deep sense of possibility and excitement, along with a fresh new client relationship. Pencils are sharpened and it’s almost like the first day of school. It’s easy to jump into a project, rushing with ideas and innovative approaches. At a project’s inception, everyone from the client to the designers seem to agree upon a process to move forward and before you know it, the team is off and running – sometimes in different directions. As the course of the project moves forward, inevitably, clients make changes, designers take liberties and as a result – the true message of the campaign can get lost in translation. This possibility for a communication breakdown can result in costly edits, time spent in development and meetings – or even worse, a…

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2 years, 4 months ago