All posts tagged: Brand Strategy

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Building Trust in the Digital Landscape

It doesn’t take a traditional marketer to know that building trust is a huge part of every relationship. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. In today’s environment of constant change and fickle tastes – brands can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. It is enough of a challenge to convince a user to choose one product over another when faced with the multitude of options on the shelves at any given retail establishment, and the digital landscape has pushed this envelope even further. Put simply, if an organization does not fulfill its promises – it will not thrive. Offer…

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2 years, 7 months ago
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3 Ways to Stand Out: Personalize Your Brand

Ever since childhood we are taught the importance of being your own person, shaping yourself to be who you want to be (and of course maximizing our potential), and creating our own path. Making a footprint in life, etc. So is it really surprising that as adults we stress the significance of personalizing our web design and workspace?

 Your website is the greatest chance an organization has at a fantastic first impression – while both current and new customers see that there was real effort put into the design process, even a company considering the rebranding process can see that there is great value in personalization. Showing your audience that you’ve taken the time to consider their needs and have created an interface that mirrors those values (showing them that your organization is serious about its message) is one of the best tactics to great customer interaction. Why? Because humanizing…

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2 years, 9 months ago
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Strategy: Creating a Battle Plan for Your Brand

Company founders have found themselves in a growing environment where relevant, informative content is becoming increasingly important to consumers, as they look for quality over quantity paired with impeccable visual presentation. Value is found and cherished when organizations design a focused strategy, zeroing in and developing projects that make an impact on their audience. This isn’t just a technical process, where designers and web developers throw themselves into their devices and birth a robotic, high-efficiency product; now, companies are tasked with establishing differentiation through passion. Passion is creating an image that represents what the organization lives and breathes, and proudly projecting a unique vision. It is knowing what the brand represents and mirroring that tone within content and visual, speaking the same brand language across all communication platforms, embracing text, audio and video. Of course, organizations want feel reassured that the informative content and engaging visuals they produce are being…

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2 years, 9 months ago