All posts tagged: collaboration

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Cultivate & Collaborate: 2018 Guide to Design Conferences

With so many content streams and new conferences popping up what seems like daily, its become hard to separate the good from the bad. It can be tempting to see the world from behind the screen, but getting the opportunity to meet and learn from your creative community can expose you to new information, which will help you to advance in your career. Many talks and webinars are now offered free including webcasts from AIGA, but many conferences come with a hefty price tag, so its imperative to do your homework. Whether looking to expand your client base, offer new services, grow your network, recruit or even get a new job – attending at least one well-researched conference per year can be invigorating, inspiring and all in all – a solid investment in yourself or your business. Take note that many of these conferences offer portions that may be available via streaming free of…

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4 months, 24 days ago
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Agency Influence: Generating The Next Market Disruption

Innovation, disruption, a game-changing idea. These are the goals that most clients who work with a creative agency see as the desired result. Requiring collaboration, communication, respect, and mutual understanding – creating the next ‘big idea’ is a process that must be led by a positive client-agency relationship. Creative agencies, on the whole – have a great deal of pressure to churn out work that will make huge changes for a brand. In essence, however – this is the core of working with a creative team of seasoned professionals with experience to draw from. Today, the role of creative agencies is an effective and often essential component for a brand to break into a market and express their point of view in a targeted campaign. The Secret to Success The ‘big (disruptive) idea’ is a problem solved. In this case, both the brand and agency must intimately understand the customer,…

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8 months, 17 days ago
Continue Reading artversion-creative-pitch

The Creative Pitch Process: Revisited

Hiring a creative agency is one of the most critical and challenging tasks for companies.The problem is that the pitch process hasn’t changed for what seems like forever. Most stakeholders, executives and business owners don’t come to the table with the information needed for agencies to prepare, leaving the agency to provide a muddy view of what a project with entail, and a client who doesn’t have a clear understanding of deliverables. Anatomy of A Pitch Process In the most simple of terms, there are two kinds of pitch processes. Those that are thoughtful, well-planned and considered; and those that are down and dirty, get the job done types. These usually vary depending on the scope of work – whether a focused activity like a logo redesign or a sweeping project like a website or product launch. Because the pitch process is a vastly different experience for many people it…

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11 months, 27 days ago
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Transforming Company Culture With Better Meeting Strategies

Meetings are arguably the reason most projects get successfully completed. Though most of the work is done beyond the confines of a scheduled meeting, it’s in these spaces of time where the strategy for implementation happens. Whether planning an event, sketching out a marketing plan or designing a website – meetings can be an essential component of reaching the desired outcome. However, though meetings have been given a bad rep due to poor management and unclear communication. When managed without strategy, meetings become more of a hindrance than value – diminishing resources, morale and even killing projects altogether. Meetings Take Many Forms Contrary to popular belief, meetings don’t have to be an ‘all hands on deck’, cumbersome affair. They can be as simple as a 5-minute check-in with loose structure or more formal agenda driven spaces to kick off projects or outline a new plan. It’s debatable whether project management…

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1 year, 1 month ago
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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

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1 year, 2 months ago
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Creating Stronger Project Outcomes Through an Agile Process

Beyond the confines of creative briefs, project management platforms and collaborative regroups – creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from campaign strategy, UI/UX to content development, an agile process lends itself to an elastic, fluid journey to the end product. What is Agile? Though derived from software development, the agile method has proven effective in multiple sectors of business and product development, particularly in creative environments. Agile is a functional strategy aimed at producing solutions in a short amount of time by using incremental repetition. In other words, constant collaboration, or sprints – in this case. Close contact and transparency is key with the client to keep the stream moving rapidly. Nearly 100% of teams who have…

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1 year, 5 months ago
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Why Culture Matters When Selecting a Creative Agency

The creative agency model has changed. In the not too distant past, the market was dominated by big firms with high rise locales and seemingly never-ending expense accounts. While those models still exist in some forms, the general culture of the creative agency has shifted to a more open market with varied options ranging from small boutique outfits, to agency collectives consisting of a grouping of freelancers. With technology allowing clients to access talent anywhere, geography is no longer an issue, and the options can be overwhelming. Foremost – agency talent is key when it comes to choosing a creative team. It’s important to assess organizational elements such as services, capabilities and process as well as past work and portfolio – but perhaps the factor that can make or break a successful relationship is ensuring that the agency’s culture fit is in alignment with the brand it’s paired with. Core…

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1 year, 11 months ago
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See It Now: Design Disruptors

It’s no secret that InVision has made their mark in the creative landscape as an innovative platform for designers. What’s more is that they don’t just do the work – they live it. With community engagement and education on relevant subjects – their team, and collaborative community at large – has a lot to say. So it’s no surprise that they have just released the new documentary DESIGN DISRUPTORS. The film, screening now in select locations is an inspiring and engaging look at companies and products that are changing our landscape (and daily lives) through design. The film – while truly eye-opening for anyone with an interest in design or business, is a must-see for collaborative teams and creative agencies. As a team of self-described creative problem solvers, the Versions Collective resonated with the statement made by Julie Zhuo, VP, Product Design at Facebook; “(design is) the act of intentionally solving problems.” Check…

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2 years, 11 days ago
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Creative Process: Design is Iterative

Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into on a moments notice. They are, however, invaluable tools that can propel a project to the ideal outcome in less time. Building this type of collaborative environment that fosters experimentation that, if productive, requires some level of structure that many are looking to create on an enterprise scale. With the shifting models of agencies – and highly competitive marketplace, founders and creative directors are on a constant search for a pioneering model for idea generation. The challenges throughout the lifecycle of a project can be immense, so a system of organization rooted in not only creativity, but accountability has emerged as a perennial favorite. So what process has risen to the top, providing optimized efficiency and creative flow to a team of collaborators? Featuring one of the most sustainable approaches to the…

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2 years, 3 months ago
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Tapping Into Your Creative Community

When living and working in such digitally and technologically connected culture, its all too easy to sit behind a screen and think that you are getting all the information that you need to do your best work. Articles, webinars, streaming video and audio and project management tools (read: Slack) just to name a few – all provide the connectivity and information for us to get inspired, put the puzzle pieces together and ultimately get the job done. But is it enough to produce the best work possible? Think of it this way, usually in the morning, you are ready and rearing to go (fueled by caffeine at least)  – ideas are flowing and you get to your desk to knock those ideas out of the park. As the day goes on, the momentum seems to slip and finally the afternoon comes and the process doesn’t have quite the spark as when…

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2 years, 3 months ago