All posts tagged: Concepts

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The Creative Pitch Process: Revisited

Hiring a creative agency is one of the most critical and challenging tasks for companies.The problem is that the pitch process hasn’t changed for what seems like forever. Most stakeholders, executives and business owners don’t come to the table with the information needed for agencies to prepare, leaving the agency to provide a muddy view of what a project with entail, and a client who doesn’t have a clear understanding of deliverables. Anatomy of A Pitch Process In the most simple of terms, there are two kinds of pitch processes. Those that are thoughtful, well-planned and considered; and those that are down and dirty, get the job done types. These usually vary depending on the scope of work – whether a focused activity like a logo redesign or a sweeping project like a website or product launch. Because the pitch process is a vastly different experience for many people it…

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3 months, 6 days ago
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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

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5 months, 26 days ago
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Improving Your Project Management Style

We all know that project management isn’t as simple as it may seem. It takes a certain type of individual to excel at the level most clients and internal stakeholders expect. Working efficiently can make or break a project, and for even the most organized of people, the right tools and skills are needed to effectively manage the milestones and deliverables required. Kick-Off Strong To determine the management needs of a project, many factors come into play. A kick off meeting should be held to agree what is the most appropriate route – taking into consideration the size of team, timeline and overall scope of the project. For example, a single ad with a static image and copy using a designer and copywriter has much different PM requirements than that of a website development project. Regardless of size and scope, all kick-off meetings should result in the distribution of a…

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2 years, 8 months ago
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Creating (and Maintaining) Strong Client Relations

A delicate subject constantly on the minds of directors and account reps alike: the client relationship. Building and maintaining a professional yet approachable communication language that will endure can be a daunting task, especially when working on high stakes projects that reflect a clients brand, and ultimately, their bottom line. The success of an agency, design firm or even freelancer depends heavily on strong client relations. Many businesses will gain new clients solely through word of mouth or reviews primarily gathered through social platforms. Some see client relations as a service in itself, setting the tone of the agency’s core values. There are many moving parts to the lifecycle of a creative project. Moving through the process keeping in mind these few steps will solidify the relationship as a trusted partner as opposed to just another vendor, greatly improving the project’s outcome. ‘Date’ Your Prospective Client Getting to know your client,…

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2 years, 8 months ago
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A Culture of Collaboration

In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. #1: Be Agile The agency or team…

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2 years, 9 months ago
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The Pursuit of Innovation: Breakthrough vs. Incremental

Every aspect of a business, brand or organization can be optimized through innovation – customer relationships, process, human resources – all in pursuit of a meaningful experience. What’s more is that this application opens up the culture of innovation to all, not solely the ‘creatives’. With an incredibly competitive market and a demanding customer base, creative agencies require an innovation culture to stay relevant. Many employ one of two types of innovation, even without knowing it. More often, unaware of it’s process, a company innovates through an incremental process. Incremental innovation is considerably the more conservative method and exists on small, gradual improvements to a product or service. This may not even be seen as innovation during implementation, but in retrospecting a product’s synthesis over time, one can obviously see the benefit and upgrades to it’s user – thus solving their problems through innovation. Incremental innovation responds to it’s users needs, making their lives better, becoming more useful and earning…

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2 years, 9 months ago
Continue Reading content-marketing

5 Tips to Create an Integrated Content Marketing Plan

There’s no going around it anymore. Content marketing has become a core marketing strategy for businesses that want to thrive in the digital space. Great content helps create relationships, followers, shares and engagement. One of the biggest reasons more companies are being drawn to it is because search and paid search have become more competitive and difficult. While some companies are using content as a core strategy with great success, it is best to integrate it with your other marketing efforts, especially social media and SEO. By combining it with multiple marketing channels, you amplify the results all across the board. With that said, you still need to make sure that you have a plan to integrate a content strategy into your current strategies. Here are some tips to make it work. 1. Specify Your Core Audience One thing that companies will realize is that their audience will differ from…

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3 years, 8 months ago
Continue Reading Creative Website Marketing Concepts

Creative Marketing Concepts For Innovative Online Businesses

Learn more about new Creative Design ideas and get recommendations from web design industry leading experts at the Creative Agency Talk Blog Innovative Ideas and Creative Marketing Concepts for Online Businesses That are Serious About Success in Very Competitive Markets How to Approach Web Design and Development Professional website design using web development methods that create a lasting positive impression. The experienced graphic design and web development team at ArtVersion Web & Graphic Design Firm is serious about the success of your online business! We take a unique creative approach to every detail within websites we develop. User Interface Design and User Experience Simple and Effective Websites with User Interface Designs that Serve a Useful Purpose. Web Designs that allow for easy human interaction as well as effectively allowing search engines bots like GoogleBot to crawl through websites efficiently, which in return also helps to achieve better search engine position at Google and other major search engines.   For Over 12 Years we are an industry leading…

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4 years, 2 months ago