All posts tagged: content

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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

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5 months, 26 days ago
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5 Tips For Energizing Your Facebook Engagement

Many of us are very familiar with social media, using it on a day to day basis. Whether it’s posting updates about family or events, posting pictures from our vacations, or tweeting meaningful or funny quotes, social media has touched our lives in some way. To truly connect with our customers and website users, each brand must become fully fluent in the platform that best suits it. Facebook is a complicated world – what sort of articles or posts get the most interaction, how can we increase engagement with our followers, and create the most meaningful experience? How can we glean the most benefit from one of the most popular social media networks in the world? There are a few ways to assist you in making your Facebook posts make a more meaningful impression. Of course, a brand must engage in extensive research to see what their users’ needs and…

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2 years, 7 months ago
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6 Tips for Writing for the Web

At times, it may be difficult to write for the web, especially when consistent social media interaction and collaboration is required. Writing under pressure can be the driving factor for many content strategists; others, however, may find themselves crushed with writing anxiety. The dreaded “writer’s block.” 
 Not only must you create original copy, but it must be pertinent, valuable, and relevant to your target audience. The purpose of your content should be developing a voice for your brand, as well as being approachable to your users resulting in increased engagement and client retention/loyalty. Below are some quick, easy tips you can incorporate into your business writing to improve your copy. 1. Just Write Often, we are plagued with needing to come up with the perfect phrasing, obsessing over every word and detail. That’s fine – after you’re finished getting all of your ideas down and elaborated on. Sit down…

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2 years, 8 months ago
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5 Tips to Create an Integrated Content Marketing Plan

There’s no going around it anymore. Content marketing has become a core marketing strategy for businesses that want to thrive in the digital space. Great content helps create relationships, followers, shares and engagement. One of the biggest reasons more companies are being drawn to it is because search and paid search have become more competitive and difficult. While some companies are using content as a core strategy with great success, it is best to integrate it with your other marketing efforts, especially social media and SEO. By combining it with multiple marketing channels, you amplify the results all across the board. With that said, you still need to make sure that you have a plan to integrate a content strategy into your current strategies. Here are some tips to make it work. 1. Specify Your Core Audience One thing that companies will realize is that their audience will differ from…

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3 years, 8 months ago
Continue Reading The Power of Unique Website Content

The Power of Unique Website Content

Using The Power of Unique Content to Generate Long Term Positive Effects for your Company Has Many Useful Benefits When designing a new business website for an online company, image is everything… The perceived image of a company is conveyed though more than just pictures, graphics, and images. Unique textual content within a website combined with an easy to use navigation interface and high quality graphics, is necessary for online business, in very competitive markets, that want to succeed in the long run. It is very important for content within a website to be considered relevant to other important factors of search engine optimization. Creative Content Marketing, Done Right… Unique Website Content Will Generate Long Term Positive Effects! For most progressive thinking businessmen and businesswomen, taking common sense in to consideration, from a web basied business perspective, there is not much of a point in having an online business or company…

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4 years, 2 months ago
Continue Reading Content Search Engines Will LoveContent Search Engines Will Love

Writing Content Search Engines Will Love

It’s no secret that search engines, especially Google, loves unique “human created” content. Reusing old content and using SEO software to generate content is not recommend by experienced search engine optimization experts and business-minded internet marketers. Experienced search engine optimization experts and content developers, understand the underlying factors as to why writing unique and relevant content for websites it is important to ensure the long term success of a profitable online business. Any page of any website is able to be optimized to be relevant for any keyword and/or keyword phrase. Content is only one of many factors that can be used to increase the keyword performance of keywords and search terms for a website at search engines. Create a corporate identity with impressionable textual content that will leave a lasting positive image for your business! It is important to learn how to effective use the content on any given…

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4 years, 2 months ago