All posts tagged: creative agency portland

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Creating Stronger Project Outcomes Through an Agile Process

Beyond the confines of creative briefs, project management platforms and collaborative regroups – creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from campaign strategy, UI/UX to content development, an agile process lends itself to an elastic, fluid journey to the end product. What is Agile? Though derived from software development, the agile method has proven effective in multiple sectors of business and product development, particularly in creative environments. Agile is a functional strategy aimed at producing solutions in a short amount of time by using incremental repetition. In other words, constant collaboration, or sprints – in this case. Close contact and transparency is key with the client to keep the stream moving rapidly. Nearly 100% of teams who have…

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12 days ago
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Maintaining a Fluid Creative Process Throughout the Life Cycle of A Project

Throughout the life of a project, there are many peaks and valleys to manage. The process entails much more than just having the right project management software and following a tried and true pathway. As creatives, we must be constantly striving to innovate – even if it simply involves the generation of new ideas for the optimal flow of a project. For many, particularly in smaller creative groups, formal project management is something to steer away from due to fear of constraints and diminishing the creative process. And yet usually, there are no alternate processes put in place to keep the flow of a project moving resulting in stalled jobs, team discord and client dissatisfaction. Even if a ‘traditional’ approach to project lifecycle management isn’t implemented, a set of loose guidelines to reach the desired end result can be put in place, even heightening the positive impact for the agency…

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1 year, 5 months ago
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Ideas First, Innovation Second

With a nearly constant stream of updates, optimization strategies and new technologies coming to market on a daily basis in the grand pursuit of disruption, the result can be somewhat uninspiring – stemming from lackluster and underdeveloped ideas. If the goal is innovation, then we could be waiting around for awhile. True innovation is lighting in a bottle and it won’t always strike when the time and conditions are right. To increase the possibility of disruption and innovation, ideas must flow freely and swiftly to even stand a chance of becoming a reality. It’s one thing to have a wealth of good ideas, it’s quite another to make them become a reality and on the road to becoming something useful, even life changing. A few aspects can aid in ensuring great ideas become disruptors. Speed It’s true, timing is everything. Time to market with a good idea is possibly the most…

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1 year, 9 months ago
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A Culture of Collaboration

In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. #1: Be Agile The agency or team…

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2 years, 1 month ago