All posts tagged: creative agency portland

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The Creative Pitch Process: Revisited

Hiring a creative agency is one of the most critical and challenging tasks for companies.The problem is that the pitch process hasn’t changed for what seems like forever. Most stakeholders, executives and business owners don’t come to the table with the information needed for agencies to prepare, leaving the agency to provide a muddy view of what a project with entail, and a client who doesn’t have a clear understanding of deliverables. Anatomy of A Pitch Process In the most simple of terms, there are two kinds of pitch processes. Those that are thoughtful, well-planned and considered; and those that are down and dirty, get the job done types. These usually vary depending on the scope of work – whether a focused activity like a logo redesign or a sweeping project like a website or product launch. Because the pitch process is a vastly different experience for many people it…

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1 month, 5 days ago
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Transforming Company Culture With Better Meeting Strategies

Meetings are arguably the reason most projects get successfully completed. Though most of the work is done beyond the confines of a scheduled meeting, it’s in these spaces of time where the strategy for implementation happens. Whether planning an event, sketching out a marketing plan or designing a website – meetings can be an essential component of reaching the desired outcome. However, though meetings have been given a bad rep due to poor management and unclear communication. When managed without strategy, meetings become more of a hindrance than value – diminishing resources, morale and even killing projects altogether. Meetings Take Many Forms Contrary to popular belief, meetings don’t have to be an ‘all hands on deck’, cumbersome affair. They can be as simple as a 5-minute check-in with loose structure or more formal agenda driven spaces to kick off projects or outline a new plan. It’s debatable whether project management…

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2 months, 11 days ago
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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

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3 months, 25 days ago
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Reflecting Brand Culture in Web Design Strategy

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that their online persona reflect this accurately. One of the most powerful branding tools to express this point of view is through a website. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented. What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

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5 months, 3 days ago
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Creating Stronger Project Outcomes Through an Agile Process

Beyond the confines of creative briefs, project management platforms and collaborative regroups – creative teams are now looking to expand and experiment with new processes, moving far away from the traditional design project management style, hoping to crack the code in design process reinvention. With most creative teams working on projects ranging from campaign strategy, UI/UX to content development, an agile process lends itself to an elastic, fluid journey to the end product. What is Agile? Though derived from software development, the agile method has proven effective in multiple sectors of business and product development, particularly in creative environments. Agile is a functional strategy aimed at producing solutions in a short amount of time by using incremental repetition. In other words, constant collaboration, or sprints – in this case. Close contact and transparency is key with the client to keep the stream moving rapidly. Nearly 100% of teams who have…

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6 months, 9 days ago
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Maintaining a Fluid Creative Process Throughout the Life Cycle of A Project

Throughout the life of a project, there are many peaks and valleys to manage. The process entails much more than just having the right project management software and following a tried and true pathway. As creatives, we must be constantly striving to innovate – even if it simply involves the generation of new ideas for the optimal flow of a project. For many, particularly in smaller creative groups, formal project management is something to steer away from due to fear of constraints and diminishing the creative process. And yet usually, there are no alternate processes put in place to keep the flow of a project moving resulting in stalled jobs, team discord and client dissatisfaction. Even if a ‘traditional’ approach to project lifecycle management isn’t implemented, a set of loose guidelines to reach the desired end result can be put in place, even heightening the positive impact for the agency…

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1 year, 11 months ago
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Ideas First, Innovation Second

With a nearly constant stream of updates, optimization strategies and new technologies coming to market on a daily basis in the grand pursuit of disruption, the result can be somewhat uninspiring – stemming from lackluster and underdeveloped ideas. If the goal is innovation, then we could be waiting around for awhile. True innovation is lighting in a bottle and it won’t always strike when the time and conditions are right. To increase the possibility of disruption and innovation, ideas must flow freely and swiftly to even stand a chance of becoming a reality. It’s one thing to have a wealth of good ideas, it’s quite another to make them become a reality and on the road to becoming something useful, even life changing. A few aspects can aid in ensuring great ideas become disruptors. Speed It’s true, timing is everything. Time to market with a good idea is possibly the most…

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2 years, 3 months ago
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A Culture of Collaboration

In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. #1: Be Agile The agency or team…

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2 years, 7 months ago