All posts tagged: Creative Agency

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How Sites Are Designed When Working with a Web Design Agency

Are you on the verge of working with a web design agency or shopping around for a digital firm that can do the job? If so, you should understand how a web design agency works when such an organization is given a project. Getting this knowledge will help you work better with the agency and give you an idea of what to look for if you are still trying to find the right agency. Here is a brief process of how sites are designed by a digital agency. Creating Goals and Doing the Necessary Research Every client has a unique vision in mind when it comes to what they want from their website. To accomplish the vision, there are several goals that need to be met. The goals will vary and be broken down into small milestones throughout the project. Some clients have a general idea of what they want…

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1 year, 6 months ago
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Point and Click: When to Hire a Professional Photographer

It may seem that equipped with the wealth of technological tools at our fingertips today, that everyone can become a photographer – this couldn’t be further from the truth. It’s widely known that brand photography and corporate portraits are best taken by a studio photographer. More surprisingly, with a constant increase in photo sharing platforms such as Instagram – many brands (and even individuals) are looking to professional photographers to capture the ideal lifestyle snaps. While it may not take a lifetime to hone the skill, taking and applying the right images to a brand requires a balance of aesthetic and technique to get right. The application of the appropriate image on a web page or in print will capture the users attention, educate and inform, and may even persuade a user to engage further. Whats more is to apply the right tone to the platform whether website, social media,…

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1 year, 7 months ago
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How to Choose the Right Marketing Channel for Your Budget

One of the biggest challenges as a marketer is to use a limited budget to create a profitable marketing campaign. If there is no clear focus, it can be even harder due to the fact you have many different channels to choose from. To help you make a decision, here are a set of different scenarios of what channel best suits the situation. Best Channel to Focus On If You Have a Small Budget But Have an Established List of Customers: Email Marketing is still one of the best ways to convert prospects into customers. If you already have a list of customers that you haven’t been utilizing, you can quickly build with an email campaign with a great offer and expect some sales. However, email marketing isn’t that straightforward most of the time. You’ll need to focus on building a relationship with your subscribers and customers which can be…

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1 year, 8 months ago
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Exploring Collaborative Design Methods: Parallel, Iterative & Agile

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating with creatives can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. There are many project management routes to take when working collaboratively, but the format should ideally frame around a specific co-working methodology. Many new implementations have arisen as collaboration becomes more and more prevalent in both small scale and enterprise companies. Trying out each style or cherry picking from each method to form a new working style is advised to fit the project it will develop with. Parallel Design One of the techniques commonly used among…

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1 year, 8 months ago
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Keeping Agile In The Evolving Creative Marketplace

Good news, if you are reading this post – you’re already one step ahead. In the current and constantly changing design and technology landscape, talent and drive are key – but being informed will push the envelope even further. Staying on top of industry trend patterns, innovators, designers and developments allows an already creative mind the space to open up even more possibility for future Read (or Listen) Up From blogs to print magazines and journals – gathering knowledge by keeping tabs on the latest publications is one of the best ways to stay in the know. Digital content is highly up to date but can be sometimes be fleeting since trends change so regularly. Keep an eye out for content patterns – if you begin to see multiple publications on the same topic that means it’s probably worth a second look. If you can’t spare the time, podcasts are also…

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1 year, 9 months ago
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Using Data to Heighten the Creative Process

It’s all too common for data to be seen as a creativity killer. To most creatives, the thought of analyzing content, numbers, charts and graphs has been seen as both a daunting and cumbersome process – an all out war against the design process. But what if data could be the key to what makes the creative experience truly free? With storytelling and user experience at the top of most brand strategies, data has become a necessary aspect of providing the right messaging (both visual and contextual) to the end user. Consumers are providing critically valuable information from the digital environment as they engage with brands, leaving a trail of signals. These cues, while backed in analytics, can help designers in creating rich experiential  landscapes that exceed expectations across all platforms. As much of an oxymoron as it may seem, creatives need constraints to tap into true innovation. Without some…

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1 year, 9 months ago
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Anatomy of A (Successful) Creative Brief

We all know the optimistic feeling of winning a new client. The possibilities for the project are vast (at least as far as the budget will stretch) and the possibilities for creative are endless. With all the excitement, it’s far too easy to jump into a project, rushing with ideas and innovative approaches – both on the part of the client and the creatives. As the course of the project moves forward, inevitably, clients make changes, designers take liberties and as a result – the true message of the campaign can get lost in translation. This possibility for a communication breakdown can result in costly edits, time spent in development and meetings – or even worse, a stalled project. To combat the possibility of ill communication, a team must employ a few critical tools to aid in optimal workflow. Enter the creative brief – a document that could be described as the core of successful creative…

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1 year, 10 months ago
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The Power of the White Paper for Brand Influence

Content is king, as they say – and nowhere does this resonate than with the discerning users of todays digital landscape. Now an integral part of any brand strategy, content marketing is an essential part of what an organization needs to survive. Customers are inundated with clever headlines, 140-character limits that tend to be leading (many times to nowhere), and graphics that may not be relevant to the message. No longer is lackluster search material going to bring conversions – and with that, a brand must deliver high-quality, useful and valuable content. This is where the often overlooked tool of the white paper comes into the picture. Designed to educate the market about a product or service, the white paper is a short document that complements the selling process with facts crafted to inform the user and heighten their knowledge about the organization. To be successful, the content must be useful…

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1 year, 10 months ago
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Ideas First, Innovation Second

With a nearly constant stream of updates, optimization strategies and new technologies coming to market on a daily basis in the grand pursuit of disruption, the result can be somewhat uninspiring – stemming from lackluster and underdeveloped ideas. If the goal is innovation, then we could be waiting around for awhile. True innovation is lighting in a bottle and it won’t always strike when the time and conditions are right. To increase the possibility of disruption and innovation, ideas must flow freely and swiftly to even stand a chance of becoming a reality. It’s one thing to have a wealth of good ideas, it’s quite another to make them become a reality and on the road to becoming something useful, even life changing. A few aspects can aid in ensuring great ideas become disruptors. Speed It’s true, timing is everything. Time to market with a good idea is possibly the most…

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1 year, 10 months ago
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Spring Clean Your Image with a Brand Refresh

If you feel that you are out of touch with your audience, it might be time to spring clean your image with a brand refresh. Rebranding is done for different reasons. Sometimes it’s to target a bigger audience that can be lead to growth. Other times it’s to adapt to the changing environment and stay competitive. Regardless of the reason, this is a big change that requires big adjustments to not only your brand presentation but to also how your company functions on an internal level. So where do you start with your Rebranding? The first order of business is to figure out exactly what you want to change and how you want to change it. Is your current strategy limiting you from growth or hurting your company in some way? How can you refocus and reposition the brand goals so that you can get on course to where you…

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1 year, 10 months ago