All posts tagged: Creative Process

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Cultivate & Collaborate: 2018 Guide to Design Conferences

With so many content streams and new conferences popping up what seems like daily, its become hard to separate the good from the bad. It can be tempting to see the world from behind the screen, but getting the opportunity to meet and learn from your creative community can expose you to new information, which will help you to advance in your career. Many talks and webinars are now offered free including webcasts from AIGA, but many conferences come with a hefty price tag, so its imperative to do your homework. Whether looking to expand your client base, offer new services, grow your network, recruit or even get a new job – attending at least one well-researched conference per year can be invigorating, inspiring and all in all – a solid investment in yourself or your business. Take note that many of these conferences offer portions that may be available via streaming free of…

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3 months, 3 days ago
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Agency Influence: Generating The Next Market Disruption

Innovation, disruption, a game-changing idea. These are the goals that most clients who work with a creative agency see as the desired result. Requiring collaboration, communication, respect, and mutual understanding – creating the next ‘big idea’ is a process that must be led by a positive client-agency relationship. Creative agencies, on the whole – have a great deal of pressure to churn out work that will make huge changes for a brand. In essence, however – this is the core of working with a creative team of seasoned professionals with experience to draw from. Today, the role of creative agencies is an effective and often essential component for a brand to break into a market and express their point of view in a targeted campaign. The Secret to Success The ‘big (disruptive) idea’ is a problem solved. In this case, both the brand and agency must intimately understand the customer,…

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6 months, 27 days ago
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The Creative Pitch Process: Revisited

Hiring a creative agency is one of the most critical and challenging tasks for companies.The problem is that the pitch process hasn’t changed for what seems like forever. Most stakeholders, executives and business owners don’t come to the table with the information needed for agencies to prepare, leaving the agency to provide a muddy view of what a project with entail, and a client who doesn’t have a clear understanding of deliverables. Anatomy of A Pitch Process In the most simple of terms, there are two kinds of pitch processes. Those that are thoughtful, well-planned and considered; and those that are down and dirty, get the job done types. These usually vary depending on the scope of work – whether a focused activity like a logo redesign or a sweeping project like a website or product launch. Because the pitch process is a vastly different experience for many people it…

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10 months, 6 days ago
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Transforming Company Culture With Better Meeting Strategies

Meetings are arguably the reason most projects get successfully completed. Though most of the work is done beyond the confines of a scheduled meeting, it’s in these spaces of time where the strategy for implementation happens. Whether planning an event, sketching out a marketing plan or designing a website – meetings can be an essential component of reaching the desired outcome. However, though meetings have been given a bad rep due to poor management and unclear communication. When managed without strategy, meetings become more of a hindrance than value – diminishing resources, morale and even killing projects altogether. Meetings Take Many Forms Contrary to popular belief, meetings don’t have to be an ‘all hands on deck’, cumbersome affair. They can be as simple as a 5-minute check-in with loose structure or more formal agenda driven spaces to kick off projects or outline a new plan. It’s debatable whether project management…

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11 months, 12 days ago
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The Thinking Creative: 5 Ways to Get (and Stay) Creatively Inspired

Inspiration is a terrible thing to waste, but as we all know – it’s well known to strike at inopportune times. Whether it’s in the studio, on the train or in the shower – the creative process knows no boundaries. Being able to tune into those inspired moments is key to turning them into a reality. Tap into a few of these habits and to turn inspiration into innovation. Take Note When you feel those creative sparks flying, it’s time to get out the notebook and take some notes. Director of design, Erin Lentz at Artversion takes it a step further by dictating voice notes on her iPhone on her commute and using Evernote to capture her inspiration on the go, saying; ‘I never know when that aha moment will strike, helping to crack the code on a project.” Keep Good Company One of the keys to getting inspired in the…

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1 year, 5 months ago
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Why Culture Matters When Selecting a Creative Agency

The creative agency model has changed. In the not too distant past, the market was dominated by big firms with high rise locales and seemingly never-ending expense accounts. While those models still exist in some forms, the general culture of the creative agency has shifted to a more open market with varied options ranging from small boutique outfits, to agency collectives consisting of a grouping of freelancers. With technology allowing clients to access talent anywhere, geography is no longer an issue, and the options can be overwhelming. Foremost – agency talent is key when it comes to choosing a creative team. It’s important to assess organizational elements such as services, capabilities and process as well as past work and portfolio – but perhaps the factor that can make or break a successful relationship is ensuring that the agency’s culture fit is in alignment with the brand it’s paired with. Core…

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1 year, 9 months ago
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Creative Process: Design is Iterative

Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into on a moments notice. They are, however, invaluable tools that can propel a project to the ideal outcome in less time. Building this type of collaborative environment that fosters experimentation that, if productive, requires some level of structure that many are looking to create on an enterprise scale. With the shifting models of agencies – and highly competitive marketplace, founders and creative directors are on a constant search for a pioneering model for idea generation. The challenges throughout the lifecycle of a project can be immense, so a system of organization rooted in not only creativity, but accountability has emerged as a perennial favorite. So what process has risen to the top, providing optimized efficiency and creative flow to a team of collaborators? Featuring one of the most sustainable approaches to the…

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2 years, 1 month ago
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The Creative Process: Embracing Ambiguity

When working with a creative agency, the premise is that the creative team should know exactly how to proceed with any project – large or small. The pathway should be clear – a creative brief is employed and its off to the races. But if you look at it closer, all projects are vastly different, requiring every company, organization and brand to engage in a unique approach to meet even their most basic of needs. Unfortunately – many designers, agencies and strategists implement a formulaic approach that lacks longevity and impact. More often than not, the ideal end result derives from a process where iteration is the only way to reach an innovative product – not everything can be meticulously planned and crafted down to a formula. With focus turning away from traditional project management, its beginning to look like creative ambiguity is not such a bad thing – in fact it could be the optimal…

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2 years, 6 months ago
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Maintaining a Fluid Creative Process Throughout the Life Cycle of A Project

Throughout the life of a project, there are many peaks and valleys to manage. The process entails much more than just having the right project management software and following a tried and true pathway. As creatives, we must be constantly striving to innovate – even if it simply involves the generation of new ideas for the optimal flow of a project. For many, particularly in smaller creative groups, formal project management is something to steer away from due to fear of constraints and diminishing the creative process. And yet usually, there are no alternate processes put in place to keep the flow of a project moving resulting in stalled jobs, team discord and client dissatisfaction. Even if a ‘traditional’ approach to project lifecycle management isn’t implemented, a set of loose guidelines to reach the desired end result can be put in place, even heightening the positive impact for the agency…

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2 years, 8 months ago
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Why Responsive Web Design is Better Than Ever

For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you. Responsive Images One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your…

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2 years, 9 months ago