All posts tagged: Creative Process

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Using Data to Heighten the Creative Process

It’s all too common for data to be seen as a creativity killer. To most creatives, the thought of analyzing content, numbers, charts and graphs has been seen as both a daunting and cumbersome process – an all out war against the design process. But what if data could be the key to what makes the creative experience truly free? With storytelling and user experience at the top of most brand strategies, data has become a necessary aspect of providing the right messaging (both visual and contextual) to the end user. Consumers are providing critically valuable information from the digital environment as they engage with brands, leaving a trail of signals. These cues, while backed in analytics, can help designers in creating rich experiential  landscapes that exceed expectations across all platforms. As much of an oxymoron as it may seem, creatives need constraints to tap into true innovation. Without some…

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2 years, 7 months ago
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Elevating Projects Through the Creative Brief

Kicking off a campaign, launch or site design is the undoubtedly one of the most optimistic points of a creative project’s lifecycle. There is a deep sense of possibility and excitement, along with a fresh new client relationship. Pencils are sharpened and it’s almost like the first day of school. It’s easy to jump into a project, rushing with ideas and innovative approaches. At a project’s inception, everyone from the client to the designers seem to agree upon a process to move forward and before you know it, the team is off and running – sometimes in different directions. As the course of the project moves forward, inevitably, clients make changes, designers take liberties and as a result – the true message of the campaign can get lost in translation. This possibility for a communication breakdown can result in costly edits, time spent in development and meetings – or even worse, a…

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2 years, 9 months ago
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Lifecycle of a Startup

Every startup has to go through a process that takes them through the creative outpouring that accompanies the new idea. Structuring this influx, this waterfall of enthusiasm and drive is crucial to stay on track, focused on the next milestone in order to achieve your success! Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is where the product development is finalized and the preparations for market introduction begin. Gathering an increased amount of feedback from testing assists in perfecting the product abilities. This is the optimal time to focus…

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3 years, 2 months ago