All posts tagged: Creative

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Tapping Into Your Creative Community

When living and working in such digitally and technologically connected culture, its all too easy to sit behind a screen and think that you are getting all the information that you need to do your best work. Articles, webinars, streaming video and audio and project management tools (read: Slack) just to name a few – all provide the connectivity and information for us to get inspired, put the puzzle pieces together and ultimately get the job done. But is it enough to produce the best work possible? Think of it this way, usually in the morning, you are ready and rearing to go (fueled by caffeine at least)  – ideas are flowing and you get to your desk to knock those ideas out of the park. As the day goes on, the momentum seems to slip and finally the afternoon comes and the process doesn’t have quite the spark as when…

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1 year, 3 months ago
Continue Reading Responsive-web-design

Why Responsive Web Design is Better Than Ever

For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you. Responsive Images One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your…

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1 year, 10 months ago
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Keeping Agile In The Evolving Creative Marketplace

Good news, if you are reading this post – you’re already one step ahead. In the current and constantly changing design and technology landscape, talent and drive are key – but being informed will push the envelope even further. Staying on top of industry trend patterns, innovators, designers and developments allows an already creative mind the space to open up even more possibility for future Read (or Listen) Up From blogs to print magazines and journals – gathering knowledge by keeping tabs on the latest publications is one of the best ways to stay in the know. Digital content is highly up to date but can be sometimes be fleeting since trends change so regularly. Keep an eye out for content patterns – if you begin to see multiple publications on the same topic that means it’s probably worth a second look. If you can’t spare the time, podcasts are also…

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2 years ago
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Spring Clean Your Image with a Brand Refresh

If you feel that you are out of touch with your audience, it might be time to spring clean your image with a brand refresh. Rebranding is done for different reasons. Sometimes it’s to target a bigger audience that can be lead to growth. Other times it’s to adapt to the changing environment and stay competitive. Regardless of the reason, this is a big change that requires big adjustments to not only your brand presentation but to also how your company functions on an internal level. So where do you start with your Rebranding? The first order of business is to figure out exactly what you want to change and how you want to change it. Is your current strategy limiting you from growth or hurting your company in some way? How can you refocus and reposition the brand goals so that you can get on course to where you…

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2 years, 1 month ago
Continue Reading CONTENT BRANDING

Creating Addictive Content

It’s one thing to create content to promote your business, but how do you create something that people get addicted to and look for to on a regular basis? Getting the answer to this question can actually be what determines if your marketing strategy succeeds or not. Once you get your followers hooked to what you create, you’ll eventually build fans that will share, promote, and buy your products and services. This will naturally build your brand and help you build a strong position in the marketplace. First and foremost, everything you create needs to be easy to read and consume. So if you’re writing an article, you want a clear headline that draws the reader in. The headline should be engaging and provoke curiosity to get the reader to commit. You want the article to a certain flow and cohesiveness. To accomplish this, you should organize your article better,…

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2 years, 2 months ago
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Design as a Key Element in Successful Branding

There are many parts of branding from the strategy, positioning, culture, to the brand statement. However, design is obviously the most recognizable aspect of branding. Design and branding are inseparable but business owners often confuse the relationship between the two. For instance, many business owners associate the logo as the brand when it is more of an avatar for the company. With that said, how exactly does design impact a brand? Since the topic of the logo was brought up, you can say that the logo design is meant to support or conceptualize your brand statement and identity rather than represent the brand together. Take the financial company ING for example. Their logo has the symbol of a lion next to their company name. The purpose here is to represent a pedigree that commands respect, is authoritative, and is a leader. These are all qualities that people want to associate…

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2 years, 4 months ago
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A Picture is Worth 1000 Words (At Least)

How we are impacted by the visuals we take in on a daily business would stagger you. What we see affects further actions – thus, images hold all of the power. An individual can hear an audio clip or read an article but will not truly internalize the information unless there is an accompanying visual – and it is the photographer who controls that image, molding the image to fit the content and desired brand representation. 

 Ensuring both a contrast and a complementary tone is crucial for the perfect photo, accompanying both content and designed graphics that are built by creative designers, working with the specifications that are unique to each company. Photography remains an important aspect of the branding process, which makes it inherently connected to graphic and web design. 

Quality – a nonnegotiable detail for photos used in web design, conveying professionalism and style. Communicating the importance…

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2 years, 7 months ago
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Evolving Agencies in the Digital Age

We are all familiar with advertising agencies – as we go about our day-to-day business, we are constantly offered images and promotions, messages and advice, and all of this has become more prevalent with the rise of the digital age (otherwise known as the Information Age). The Digital or Information Age is the shift from the industrial revolution to an economy based on information computerization. Essentially this means that the digital industry created a wealth of knowledge that can be accessed by anyone, anywhere – this treasure trove has allowed for unbelievable progress as experts in each industry share best practices and trends that emerge in their sector. The world became more information-intensive. But how did this all happen? How have advertising agencies evolved with each new and dynamic trend? In order to stay significant in an exciting and challenging market, strategists have to consider the randomly changing consumer routines,…

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2 years, 8 months ago
Continue Reading agile-design

Agile Design for Startups – A Fresh Approach to Creating

In a competitive environment, the ability to adapt is a essential quality for a company. For that reason, many companies have started to embrace the agile approach for designing their websites and apps. The traditional approach of getting a product perfect or nearly perfect before launching a website or a product does have its place. After all, a well designed website or app that runs as perfectly as can be will probably be met with acclaim, creating a momentum that sets itself for success in the marketplace. But the traditional approach to creating is not ideal for many companies, especially for companies with small budgets and a lack of resources for figuring out what their audience wants to the tee. The agile approach is perfect for these types of companies as they don’t have to commit everything to creating a perfect final product. They can adapt as they go until…

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2 years, 9 months ago
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4 Factors for Successful Microsite Design

If you’re looking to set up a corporate site or distinguish other sub-brands from your main website, it’s time to go with a microsite. What is a microsite? A microsite is basically is basically a small website that are meant to supplement your main website or achieve some kind of purpose. For example, a microsite can be build for a specific brand that carries a distinct line of products. It can also be built to set up a viral marketing promotion. It makes sense to create one to target new audiences, distinguish brands/products, or set up big event promotions. But what makes a microsite successful? There are several factors with the first being focus. You need a focused topic to give your users the space to really consume the information you want them to consume. The microsite design needs to be themed around the topic and the content also will…

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2 years, 11 months ago