All posts tagged: Design Agency

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Transforming Company Culture With Better Meeting Strategies

Meetings are arguably the reason most projects get successfully completed. Though most of the work is done beyond the confines of a scheduled meeting, it’s in these spaces of time where the strategy for implementation happens. Whether planning an event, sketching out a marketing plan or designing a website – meetings can be an essential component of reaching the desired outcome. However, though meetings have been given a bad rep due to poor management and unclear communication. When managed without strategy, meetings become more of a hindrance than value – diminishing resources, morale and even killing projects altogether. Meetings Take Many Forms Contrary to popular belief, meetings don’t have to be an ‘all hands on deck’, cumbersome affair. They can be as simple as a 5-minute check-in with loose structure or more formal agenda driven spaces to kick off projects or outline a new plan. It’s debatable whether project management…

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11 days ago
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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

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1 month, 25 days ago
Continue Reading art version digital agency

How Sites Are Designed When Working with a Web Design Agency

Are you on the verge of working with a web design agency or shopping around for a digital firm that can do the job? If so, you should understand how a web design agency works when such an organization is given a project. Getting this knowledge will help you work better with the agency and give you an idea of what to look for if you are still trying to find the right agency. Here is a brief process of how sites are designed by a digital agency. Creating Goals and Doing the Necessary Research Every client has a unique vision in mind when it comes to what they want from their website. To accomplish the vision, there are several goals that need to be met. The goals will vary and be broken down into small milestones throughout the project. Some clients have a general idea of what they want…

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1 year, 9 months ago
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Improving Your Project Management Style

We all know that project management isn’t as simple as it may seem. It takes a certain type of individual to excel at the level most clients and internal stakeholders expect. Working efficiently can make or break a project, and for even the most organized of people, the right tools and skills are needed to effectively manage the milestones and deliverables required. Kick-Off Strong To determine the management needs of a project, many factors come into play. A kick off meeting should be held to agree what is the most appropriate route – taking into consideration the size of team, timeline and overall scope of the project. For example, a single ad with a static image and copy using a designer and copywriter has much different PM requirements than that of a website development project. Regardless of size and scope, all kick-off meetings should result in the distribution of a…

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2 years, 4 months ago
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Creating (and Maintaining) Strong Client Relations

A delicate subject constantly on the minds of directors and account reps alike: the client relationship. Building and maintaining a professional yet approachable communication language that will endure can be a daunting task, especially when working on high stakes projects that reflect a clients brand, and ultimately, their bottom line. The success of an agency, design firm or even freelancer depends heavily on strong client relations. Many businesses will gain new clients solely through word of mouth or reviews primarily gathered through social platforms. Some see client relations as a service in itself, setting the tone of the agency’s core values. There are many moving parts to the lifecycle of a creative project. Moving through the process keeping in mind these few steps will solidify the relationship as a trusted partner as opposed to just another vendor, greatly improving the project’s outcome. ‘Date’ Your Prospective Client Getting to know your client,…

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2 years, 4 months ago
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The Pursuit of Innovation: Breakthrough vs. Incremental

Every aspect of a business, brand or organization can be optimized through innovation – customer relationships, process, human resources – all in pursuit of a meaningful experience. What’s more is that this application opens up the culture of innovation to all, not solely the ‘creatives’. With an incredibly competitive market and a demanding customer base, creative agencies require an innovation culture to stay relevant. Many employ one of two types of innovation, even without knowing it. More often, unaware of it’s process, a company innovates through an incremental process. Incremental innovation is considerably the more conservative method and exists on small, gradual improvements to a product or service. This may not even be seen as innovation during implementation, but in retrospecting a product’s synthesis over time, one can obviously see the benefit and upgrades to it’s user – thus solving their problems through innovation. Incremental innovation responds to it’s users needs, making their lives better, becoming more useful and earning…

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2 years, 5 months ago
Continue Reading marketing-agency

Creative Agency: How to Select an Agency and Best Utilize the Talent

Do you feel that it’s time for your organization or company to find a creative agency? One of the challenges of finding the right agency is that there seems to be an abundant amount of candidates that seem to fit the role. Of course, you’re probably already aware that there’s more to an agency than what’s presented to you on the surface. So here are some tips on finding the right agency for you and make the most out of their team. First, look for expertise. There are many agencies that can design you a great looking website and if you’re only looking for that, the process will be easy. However, there are other things that may be important to you. For example, if you want to provide the best possible user experience on your website (UX design), you need to go with an agency that has an extensive amount…

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2 years, 5 months ago
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Web Design for Startups: What Are Smart Startups Doing With Their Websites?

It’s becoming difficult for startups to ignore web design. To many startups, website design may seem like a way to present their company in a meaningful way. However, it is far more than an aesthetic function. Design is about creating something in a way that is meant to be used. It gets people to delve into your content, evaluate your products, and take part in a unique experience (if that’s your goal). If that’s the case, what should startups take notice of when it comes to design? Here are some great examples of what some startups are doing. 1. Being as direct as possible – Many startups are cutting to the chase and simply stating directly what a new visitor will get out of using their website or what they are offering. The goal is to quickly state the benefit out of using the website in a few sentences and…

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2 years, 10 months ago
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4 Factors for Successful Microsite Design

If you’re looking to set up a corporate site or distinguish other sub-brands from your main website, it’s time to go with a microsite. What is a microsite? A microsite is basically is basically a small website that are meant to supplement your main website or achieve some kind of purpose. For example, a microsite can be build for a specific brand that carries a distinct line of products. It can also be built to set up a viral marketing promotion. It makes sense to create one to target new audiences, distinguish brands/products, or set up big event promotions. But what makes a microsite successful? There are several factors with the first being focus. You need a focused topic to give your users the space to really consume the information you want them to consume. The microsite design needs to be themed around the topic and the content also will…

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2 years, 11 months ago
Continue Reading branding

Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

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3 years, 2 months ago