All posts tagged: Design

Continue Reading microsite design

4 Factors for Successful Microsite Design

If you’re looking to set up a corporate site or distinguish other sub-brands from your main website, it’s time to go with a microsite. What is a microsite? A microsite is basically is basically a small website that are meant to supplement your main website or achieve some kind of purpose. For example, a microsite can be build for a specific brand that carries a distinct line of products. It can also be built to set up a viral marketing promotion. It makes sense to create one to target new audiences, distinguish brands/products, or set up big event promotions. But what makes a microsite successful? There are several factors with the first being focus. You need a focused topic to give your users the space to really consume the information you want them to consume. The microsite design needs to be themed around the topic and the content also will…

0
4 years, 1 month ago
Continue Reading web design

What Should You Focus On When Redesigning a Company Site?

Thinking about redesigning the company site? While updating your website is a good idea, it’s still a risky move if you don’t know what you’re doing. You can alienate your existing audience by going with a new web design that is disconnected from your roots. You can unknowingly get rid of website elements that are making your site work with less effective designs. The key is to really know what to focus on to improve your company site. For many companies, the idea of a redesign stems from a much needed update to how their website looks. It might be attractive to completely revamp the entire website but you need to really think about what’s working right now. What are people really connecting to on your website right now? What aspects of the design reflect the brand of the company? What elements bring your website together to create a unique…

0
4 years, 2 months ago
Continue Reading mobile-app-design

Understanding Mobile Apps and Development

With the number of mobile device users growing leaps and bounds every coming year, a growing number of companies are focusing on developing their own app. There are a multitude of reasons for developing a mobile app. One company may intend to develop a product and sell it through the Apple or Google app marketplace while another company may want to give away their apps to get people familiar with their brand. Whatever the case is for your company, you want to understand what it takes to actually build a mobile app. The first step is to figure out if your app idea is feasible to your needs. For instance, will it be something that people want to buy or download? Will you be able to provide a service of value? If there are competing apps, can you make yours better? These are all important questions that you’ll need to…

0
4 years, 3 months ago
Continue Reading branding

Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

0
4 years, 4 months ago
Continue Reading e-commerce-design

Single Product eCommerce Design

Setting up a website to sell a single product is an effective way to highlight a core product, set up promotional events, or increase conversions. While the concept is simple, you still need a quality single product eCommerce design to maximize your results. These websites will usually be small and concise, so all the small details make a big difference in the final result. Like a regular website, single product websites need a professional presentation. The visual presentation will speak volumes about the quality of the product and the credibility of your company. Without proper single product eCommerce design, people will feel suspicious about making a purchase from a small website with some generic design. That’s why you want to instill confidence in them with the aesthetics. Effective design is also important for single product websites if you’re trying to tie the product around a big promotion or event. You…

0
4 years, 8 months ago
Continue Reading

Comparing Responsive Web Design to a Dedicated Mobile Site

As the popularity of responsive web design grows, more and more designers, webmasters and companies are wondering why they should even switch over to this format. Many companies already have a dedicated mobile site for their audience and some don’t see the point of investing in the resp. format. Designers are wondering if they should learn how to design with this methodology and if it is even worth it. The truth of the matter is that a dedicated mobile site can be just as good as a responsive site in delivering an optimized browsing experience to users. If you focus on that point, it’s hard to justify the costs of resp. web design when dedicated sites are so much more affordable or already established. And it will be enough for many people to dismiss resp. design but there is a bigger issue at hand. The bigger issue lies in marketing,…

0
4 years, 8 months ago
Continue Reading

Web Development for Magento

Magento is an open source eCommerce platform that ideal for companies looking for custom solutions. It solves the problem of having to deal with the limitations of third party platforms and sacrificing your data to be shared to eCommerce SAAS companies. While Magento comes with a lot of advantages over third party platforms, it requires a good amount of development. We at ArtVersion offer Magento web development services for companies looking to have a large amount of their site or the entire site custom built. We understand what companies and business owners are looking for when using Magento. We help companies whether they are looking for features like a shopping cart that is intuitive and involves less checkout steps or a customer loyalty program on the backend that syncs with their CRM software. While the publicly available add-on modules, extensions and themes can maximize the capabilities of your eCommerce site,…

0
4 years, 8 months ago
Continue Reading

Web Design and Development for Drupal

Drupal is the preferred content management system for companies that are looking to build complex websites. It’s also great because of how flexible the platform is. The downside to Drupal, however, is that it isn’t as easy to keep up between the versions as some other platforms. In order to make sure your website gets built correctly, you need an experienced Drupal web design and development team. That’s what we at ArtVersion specialize in. We are the experts in developing and designing for Open Source CMS platforms and Drupal is one of the primary platforms we focus on. We understand the capabilities of this platform, so we can create an outstanding site whether you need a large publishing site, eCommerce site, community site, or a simple promotional platform. Because Drupal doesn’t come with too many add-ons, it requires a lot of development work. And when it comes to building a…

0
4 years, 9 months ago
Continue Reading

Custom Web Design Approach from the Agency Standpoint

A custom web design project calls for more than custom graphics. Everything from the visual branding, content, user interface and user experience design comes into play. Very few firms and professionals have the skills to deliver on everything a custom web design project calls for. At Artversion, we have the expertise and experience to customize every aspect of your website’s design to make it unique to you. What Many Designers Often Do Many freelance designers will use templates and try to build your site using custom graphics. While you can still achieve a good looking website, it doesn’t do anything to make the company unique. There are many ways to build a website from long from content oriented sites, minimalist designs, to websites that tell a story. What may work for one company may not work for you. Branding Gives Your Site a Strong Identity We think branding should be…

0
4 years, 9 months ago
Continue Reading web-design-agency

Interactive Methods for Creating Website Engagement

Engagement is becoming an important goal for many companies. A well designed site can do a lot to increase engagement but there are also interactive elements that can be added to further boost results. Some of the things you can use include HTML5, jQuery and javascripts. Here are some great examples of how you can use these elements in your design. First, HTML5 can be used instead of Flash. While Flash is widely accepted, it is not friendly for all apps, platforms, and can cause many viewing issues. For some websites, switching over to HTML5 can lead to big boosts in engagement. HTML5 can also be integrated into digital marketing campaigns. For example, it is now possible to add clickable links into SMS campaigns with HTML5. This will have a significant impact on the results companies get from SMS campaigns. Next on the list is jQuery. Some websites are using…

0
4 years, 9 months ago