All posts tagged: eCommerce

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Why User Experience Matters

We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard sell for some? With regard to design, UX is just as critical an element as the visual identity of a company. If the user can’t figure out how to navigate the site or app, they can be easily turned off, much like a bad logo design or unsuccessful packaging. User Experience can be of benefit to any digital platform, however when implemented strategically for ecommerce, complex applications, wearables or any experience where a user has to accomplish a task – the presence of UX opens up a clearer pathway to conversion. Ongoing user experience strategies and optimization can also greatly increase the longevity and scalability of a digital product. Focusing on the importance of user interaction is a key aspect in driving…

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1 year, 1 month ago
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Why Responsive Web Design is Better Than Ever

For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you. Responsive Images One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your…

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1 year, 8 months ago
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A Closer Look At Digital Personalization

The importance of a personalized brand experience is constantly on the minds of marketers, brand managers and designers alike. In particular, a digital approach to personalization, if orchestrated well, provides users with an experience that is specific to their interests and behaviors. A personalization strategy can range from the use of complex data usage –  like that of Amazon and Facebook, which offers recommendations based upon viewing history or a simple approach on a more customer service oriented platform. Delivering a successful personalization strategy can be very tricky if not planned and implemented with the detail that users expect. Many initiatives fall flat and result in increased user drop rates and decreased user satisfaction. The ideal personalization plan can bring many benefits to both the user and brand it is supporting. Driving higher conversion, the content provided to the user is highly useful and aids in saving the user time in…

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2 years, 6 days ago
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Building Trust in the Digital Landscape

It doesn’t take a traditional marketer to know that building trust is a huge part of every relationship. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. In today’s environment of constant change and fickle tastes – brands can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. It is enough of a challenge to convince a user to choose one product over another when faced with the multitude of options on the shelves at any given retail establishment, and the digital landscape has pushed this envelope even further. Put simply, if an organization does not fulfill its promises – it will not thrive. Offer…

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2 years, 3 months ago
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Choosing Your Ideal Web Design

Approaching your web design strategy, as you are bombarded with countless options and needing to ensure that your customers can use your site easily and that it embodies your company image – sounds overwhelming, doesn’t it? We have compiled a short list that can assist you in narrowing your focus and seeing what options you have – laid out easily, with advantages and disadvantages, this list can help you quiet your mind and approach your design strategy with more information and clarity. Static Web Design This type of design is delivered to the user exactly as it is stored, displaying the same information for any viewer. They are often HTML documents stored as files and made available by the web server. This type of design is ideal for websites that do not need to be updated frequently (or even at all) – since maintaining many static pages can be time-consuming…

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2 years, 7 months ago
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Single Product eCommerce Design

Setting up a website to sell a single product is an effective way to highlight a core product, set up promotional events, or increase conversions. While the concept is simple, you still need a quality single product eCommerce design to maximize your results. These websites will usually be small and concise, so all the small details make a big difference in the final result. Like a regular website, single product websites need a professional presentation. The visual presentation will speak volumes about the quality of the product and the credibility of your company. Without proper single product eCommerce design, people will feel suspicious about making a purchase from a small website with some generic design. That’s why you want to instill confidence in them with the aesthetics. Effective design is also important for single product websites if you’re trying to tie the product around a big promotion or event. You…

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3 years, 4 months ago