All posts tagged: graphic design

Continue Reading

The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

2
5 months, 26 days ago
Continue Reading

Logo Design Fundamentals: A Balancing Act

Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a conversation with the user, and in order for that exchange to go smoothly – the design must be crafted impeccably. If designed well, a logo can do much more than just look pretty – it can establish credibility, build trust and allow a brand to stand out from the crowd. Branding with regard to logo design has always been important – but in an age where much of business is done virtually, establishing solid brand recognition in a visual way is a requirement. So how do you create something that truly stands out and reflects the values of the brand it represents and ‘speaks’ to the audience? Here are a few essential elements: Versatility A logo that is truly effective…

1
1 year, 4 months ago
Continue Reading

5 Tips for Concepting and Delivering Powerful Branding

The award winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global set of clients has taught the collaborative group many lessons on how to best approach branding to turn out the best brands possible. Foremost, the team has been struck by how many companies don’t realize that their branding needs to be  updated. “Clients will approach us with a digital project – a new website or app – and give us initial direction that isn’t in alignment with their existing branding. It’s here that the ‘aha’ moment happens and they realize their branding is stuck and needs to be reworked to align with new standards and their own growth strategies.” discusses Erin Lentz, ArtVersion director of design. Here are their 5 top branding process takeaways: Go Deep (But Keep It Simple) Though you might be anxious to try out a…

0
1 year, 5 months ago
Continue Reading

Tapping Into Your Creative Community

When living and working in such digitally and technologically connected culture, its all too easy to sit behind a screen and think that you are getting all the information that you need to do your best work. Articles, webinars, streaming video and audio and project management tools (read: Slack) just to name a few – all provide the connectivity and information for us to get inspired, put the puzzle pieces together and ultimately get the job done. But is it enough to produce the best work possible? Think of it this way, usually in the morning, you are ready and rearing to go (fueled by caffeine at least)  – ideas are flowing and you get to your desk to knock those ideas out of the park. As the day goes on, the momentum seems to slip and finally the afternoon comes and the process doesn’t have quite the spark as when…

0
1 year, 7 months ago
Continue Reading

The New Age of Packaging Sustainability

With Earth Day (April 22nd) and Arbor Day (April 24) placing a spotlight on sustainability this week, statements on the ecological aspects and efforts of business across industries abound. Despite the fact that sustainability should ideally be on the agenda for every company and brand everyday, the yearly spotlight can act as a needed catalyst for change. Taking into consideration a growing population and a middle class rise, the increase of consumerism and the prevalence of ecommerce will see no decrease. As many of these consumers are eco-conscious to a certain extent, and following some semblance of sustainability practices – packaging is, and will continue to be a necessary component of the consumer equation. With the growing market, looking at packaging as a commodity – a necessary part of the product life-cycle opens up the conversation to ecological responsibility. Most companies and organizations reaching a level of public recognition and/or…

1
2 years, 7 months ago