All posts tagged: iterative design

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Why Culture Matters When Selecting a Creative Agency

The creative agency model has changed. In the not too distant past, the market was dominated by big firms with high rise locales and seemingly never-ending expense accounts. While those models still exist in some forms, the general culture of the creative agency has shifted to a more open market with varied options ranging from small boutique outfits, to agency collectives consisting of a grouping of freelancers. With technology allowing clients to access talent anywhere, geography is no longer an issue, and the options can be overwhelming. Foremost – agency talent is key when it comes to choosing a creative team. It’s important to assess organizational elements such as services, capabilities and process as well as past work and portfolio – but perhaps the factor that can make or break a successful relationship is ensuring that the agency’s culture fit is in alignment with the brand it’s paired with. Core…

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6 months, 26 days ago
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Creative Process: Design is Iterative

Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into on a moments notice. They are, however, invaluable tools that can propel a project to the ideal outcome in less time. Building this type of collaborative environment that fosters experimentation that, if productive, requires some level of structure that many are looking to create on an enterprise scale. With the shifting models of agencies – and highly competitive marketplace, founders and creative directors are on a constant search for a pioneering model for idea generation. The challenges throughout the lifecycle of a project can be immense, so a system of organization rooted in not only creativity, but accountability has emerged as a perennial favorite. So what process has risen to the top, providing optimized efficiency and creative flow to a team of collaborators? Featuring one of the most sustainable approaches to the…

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10 months, 14 days ago
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Exploring Collaborative Design Methods: Parallel, Iterative & Agile

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating with creatives can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. There are many project management routes to take when working collaboratively, but the format should ideally frame around a specific co-working methodology. Many new implementations have arisen as collaboration becomes more and more prevalent in both small scale and enterprise companies. Trying out each style or cherry picking from each method to form a new working style is advised to fit the project it will develop with. Parallel Design One of the techniques commonly used among…

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1 year, 7 months ago