All posts tagged: Photography

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Creating Stand-Out Visual Content

Visual storytelling and content strategies – no matter how well crafted – all come down to the visuals that drive the message. If a great story is paired with a bad visual, it will lose credibility and therefore, be rendered uninteresting to its audience. Add in the rapid pace of information consumption by the mobile set, and visuals become the most important channel in connecting a brand or message with the user. The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere because people are constantly bombarded with content its important to get your message across quickly, pack a punch, and make it as easy as possible to consume and engage. Without the right imagery – the audience might as well be looking at a blank canvas. There is no company or brand…

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2 years, 7 months ago
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Point and Shoot: 3 Tips for a Great Photoshoot Experience

We recently had a fantastic photoshoot opportunity, thriving in an environment full of great, positive energy and creative collaboration. As a result of that experience, we’ve decided to compile a few points that we found to be poignant in improving the entire photoshoot process. 
 Point, Shoot, and Connect
 As you go through the photoshoot, make sure to connect with your subjects. Strike up friendly conversation – the more you speak to one another, the more at ease you will all feel, resulting in the best results possible. A relaxed subject is a photogenic one – no fake smiles, and all of the warm energy will transfer to the final product. 

If you’re photographing objects or a facility (as opposed to corporate headshots), speak to the individuals in charge of production or the people that work within that industrial space. Understanding the message they want to convey, the voice of…

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3 years, 4 months ago
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Hi There, Meet Photography.

Photographers are in high demand now in every industry, as companies search for the best possible images to represent their brand and what it stands for. Whether its product photography, packaging and marketing, wedding photography, urban landscapes…the list goes on. But how many of us have stopped and really thought about how this amazing technology originated? Photography (color photography, specifically) had only been explored in the 1840s, with extremely long exposures as photographers struggled to figure out how to prevent color from fading as it was exposed to white light. The early photographic materials were mostly sensitive to blue and only minimally sensitive to green and red – when photochemist Hermann Vogel introduced dye sensitization in 1873, the influx of color flowed in. Commercial use was on the horizon. 

Enter digital photography in 1981, as Sony reveals the first camera that eliminated film needs (the long process that is still…

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3 years, 5 months ago
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Corporate Photography: A Snapshot

It seems as though everyone is a photographer today, with apps like Instagram, Flickr and Facebook allowing for quick, easy photo sharing. Brands have a unique opportunity to showcase their team using the growing social media market. Having quality, clear professional headshots is essential to communicate both relevancy and formality. We spoke with a creative designer and photographer, who gave her take on corporate headshots and their importance for businesses. Why is it important to get quality head shots? Your clients receive impressions of you in every interaction – from browsing your website, to communicating with you via email, to scrolling through your social media pages. At any given moment, when experiencing that connection to your brand, both images and the related content are absorbed – impressions are formed quickly and often cannot be reversed. Even individuals who have had no experience with photography can tell the difference between a…

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3 years, 5 months ago
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A Picture is Worth 1000 Words (At Least)

How we are impacted by the visuals we take in on a daily business would stagger you. What we see affects further actions – thus, images hold all of the power. An individual can hear an audio clip or read an article but will not truly internalize the information unless there is an accompanying visual – and it is the photographer who controls that image, molding the image to fit the content and desired brand representation. 

 Ensuring both a contrast and a complementary tone is crucial for the perfect photo, accompanying both content and designed graphics that are built by creative designers, working with the specifications that are unique to each company. Photography remains an important aspect of the branding process, which makes it inherently connected to graphic and web design. 

Quality – a nonnegotiable detail for photos used in web design, conveying professionalism and style. Communicating the importance…

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3 years, 7 months ago