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A Culture of Collaboration

In branding and marketing strategy – as with many other industries – collaborative efforts typically have far better results than projects handled by only one person. Though collaboration has turned into a service based cultural buzzword seen all over the place (a little like innovation), its an elusive achievement that many don’t fully understand. When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a solid design but cannot do all the heavy lifting with regard to strategy and planning. Creating an award winning design or campaign is a team effort. There are many parts of developing a brand that most people aren’t aware of, especially if the goal is to create an outstanding final product. This is where the benefit of working with a creative agency comes in. #1: Be Agile The agency or team…

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3 years, 7 months ago