All posts tagged: Programmatic Advertising

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Working Programmatic Marketing Into A Current Digital Strategy

The jury is still out on the true value and ROI of programmatic marketing, but the possibilities that it has to improve marketing efforts and efficiency through automation are hard to ignore. Significantly increasing campaign effectiveness through precise targeting and real-time analytics, adopting a programmatic marketing strategy requires care and thought in understanding all aspects of the needs of a business. All stakeholders involved in the implementation must be aware of the peaks and valleys that will inevitably be encountered. Its widely known that big brands have tapped into the powers of a programmatic approach, however, smaller brands and organizations have been slower to adopt the methodology because of resources and knowledge base. Tapping into the benefits of a programmatic strategy doesn’t have to be a cumbersome process to garner value beyond the buy. Increased Agility Streamlining processes by driving targeted consumers to the right information an organization will see a higher return…

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3 years, 3 days ago