All posts tagged: Social Media Marketing

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‘Hashing’ Out An Effective Social Media Grouping Strategy

What originated as a simple system of online labeling has become a part of our offline social vernacular. The hashtag (or more specifically, the number sign, #) is now regularly used in casual conversation to reference an emphasis on a specific subject and has become a pop culture icon in it’s own right. Originally used in 2007 on Twitter to make sense of the 140-character chaos, the idea to apply this method of classification originated from IRC (Internet Relay Chats) dating back to the late 80s. From a social media perspective, the widespread use of the hashtag took some time to gain traction and was further developed and implemented by Twitter in 2009 when the growing company identified the increased usage of the tagging system among its users. The use of hashtags have extended beyond Twitter and has spread successfully to most major social networks with the exception of LinkedIn. Implementing a grouping strategy via hashtags from a…

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4 years, 7 months ago
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Social Media, Engaging ‘Like’ You Mean It

People are completely attached to their phones – we check our devices countless times throughout the day and keep them by our sides when we aren’t peeking to see new notifications, news articles and texts. A digital age has arrived that grants businesses more access to their consumers and audience, allowing them to communicate directly to their viewers – and what better way than to use the social media outlets that their users are so attached to? 

 Social media means an increased presence on the web, which means a considerably extended reach and a consistent build of authenticity (if done correctly). All businesses are using the internet to market their brand, in some shape or form, but only the best ones see the spotlight. What are they doing that we can glean wisdom from? How can both new and experienced businesses establish themselves as the go-to experts in their…

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4 years, 10 months ago