All posts tagged: trade show

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2016 Tech + Design Conference Guide

While its certainly true that you can learn most anything from the comfort of your computer screen – it can be beneficial to get out into the wild and see whats happening in the creative community. With so many content streams and new conferences popping up what seems like daily, its become hard to separate the good from the bad. Many talks and webinars are now offered free, but many conferences come with a hefty price tag, so its imperative to do your homework. Whether looking to expand your client base, offer new services, grow your network, recruit or even get a new job – attending at least one well researched conference per year can be invigorating, inspiring and all in all – a solid investment in yourself or your business. To help make sense of it all, we’ve compiled a few of our favorites that have proven to deliver…

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2 years, 9 days ago
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Launching A Product That Won’t Fail

New product or sub-brand roll-outs are critical to the bottom line of a brand, and can set the tone for the quarter, season or even year ahead. It’s widely known that a large percentage of all new product releases do not meet revenue goals, delivering a failed launch attempt. Even a great product, if not properly executed or supported, can flounder. For launches to even have a winning chance, the marketing, strategy and creative teams must work from the same playbook, following a kind of product launch lifecycle. A large part of this successful launch model hinges on this cycle of strategic planning, timing and preparation. Launching a product or service can be seen as the final stage in the development process – a significant investment leading to future revenue for a company. While many see a launch as a single point (perhaps an event) it must be viewed as a process that…

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2 years, 7 months ago