All posts tagged: UX

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Creative Process: Design is Iterative

Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into on a moments notice. They are, however, invaluable tools that can propel a project to the ideal outcome in less time. Building this type of collaborative environment that fosters experimentation that, if productive, requires some level of structure that many are looking to create on an enterprise scale. With the shifting models of agencies – and highly competitive marketplace, founders and creative directors are on a constant search for a pioneering model for idea generation. The challenges throughout the lifecycle of a project can be immense, so a system of organization rooted in not only creativity, but accountability has emerged as a perennial favorite. So what process has risen to the top, providing optimized efficiency and creative flow to a team of collaborators? Featuring one of the most sustainable approaches to the…

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10 months, 14 days ago
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Why User Experience Matters

We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard sell for some? With regard to design, UX is just as critical an element as the visual identity of a company. If the user can’t figure out how to navigate the site or app, they can be easily turned off, much like a bad logo design or unsuccessful packaging. User Experience can be of benefit to any digital platform, however when implemented strategically for ecommerce, complex applications, wearables or any experience where a user has to accomplish a task – the presence of UX opens up a clearer pathway to conversion. Ongoing user experience strategies and optimization can also greatly increase the longevity and scalability of a digital product. Focusing on the importance of user interaction is a key aspect in driving…

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11 months, 19 days ago
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Exploring Collaborative Design Methods: Parallel, Iterative & Agile

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating with creatives can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. There are many project management routes to take when working collaboratively, but the format should ideally frame around a specific co-working methodology. Many new implementations have arisen as collaboration becomes more and more prevalent in both small scale and enterprise companies. Trying out each style or cherry picking from each method to form a new working style is advised to fit the project it will develop with. Parallel Design One of the techniques commonly used among…

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1 year, 7 months ago
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Simplify Design to Amplify Clarity

From design to content strategy, with specific attention to the web, minimalism has taken precedence. The right techniques can improve the legibility of design, create perception of expertise and foster true connection. The big question emerges: how can designers go about distilling down the essence of complexity to an elegant and powerful design without veering too far off course and peeling away valuable layers of information? We can all recognize that the current and longtime climate of complexity is building by the day. Complexity has become a large part of our lives and as a result, resources are at a minimum. A clear driver for a simplicity approach is to serve the user. Simplify (the message) Solve (a problem) Save (user resources: time, money) Taking steps to achieve minimalism will not only allow greater cognition for the user, but fast track the ultimate goal of conversion. Pare Down It’s inevitable that aspects must be removed or edited. There are only…

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1 year, 10 months ago
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5 Tips For Energizing Your Facebook Engagement

Many of us are very familiar with social media, using it on a day to day basis. Whether it’s posting updates about family or events, posting pictures from our vacations, or tweeting meaningful or funny quotes, social media has touched our lives in some way. To truly connect with our customers and website users, each brand must become fully fluent in the platform that best suits it. Facebook is a complicated world – what sort of articles or posts get the most interaction, how can we increase engagement with our followers, and create the most meaningful experience? How can we glean the most benefit from one of the most popular social media networks in the world? There are a few ways to assist you in making your Facebook posts make a more meaningful impression. Of course, a brand must engage in extensive research to see what their users’ needs and…

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1 year, 11 months ago
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Power Your Brand with Color

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for. -Georgia O’Keeffe Ms O’Keeffe could not have said it any better – instant visual impressions are formed through color without any other types of connection made. Your website’s color can affect how individuals perceive you and your brand. Different colors correlate to different emotions, as has been discussed by psychologists and businesses for years – big businesses use colors to affect your emotions (and consequently, your decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by your audience, and correlated to your service or product library. Dive into color relationships Looking in depth at the color choices for your brand (website, logo and other materials)…

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2 years, 2 months ago
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Web Development for Magento

Magento is an open source eCommerce platform that ideal for companies looking for custom solutions. It solves the problem of having to deal with the limitations of third party platforms and sacrificing your data to be shared to eCommerce SAAS companies. While Magento comes with a lot of advantages over third party platforms, it requires a good amount of development. We at ArtVersion offer Magento web development services for companies looking to have a large amount of their site or the entire site custom built. We understand what companies and business owners are looking for when using Magento. We help companies whether they are looking for features like a shopping cart that is intuitive and involves less checkout steps or a customer loyalty program on the backend that syncs with their CRM software. While the publicly available add-on modules, extensions and themes can maximize the capabilities of your eCommerce site,…

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3 years, 2 months ago
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Interactive Methods for Creating Website Engagement

Engagement is becoming an important goal for many companies. A well designed site can do a lot to increase engagement but there are also interactive elements that can be added to further boost results. Some of the things you can use include HTML5, jQuery and javascripts. Here are some great examples of how you can use these elements in your design. First, HTML5 can be used instead of Flash. While Flash is widely accepted, it is not friendly for all apps, platforms, and can cause many viewing issues. For some websites, switching over to HTML5 can lead to big boosts in engagement. HTML5 can also be integrated into digital marketing campaigns. For example, it is now possible to add clickable links into SMS campaigns with HTML5. This will have a significant impact on the results companies get from SMS campaigns. Next on the list is jQuery. Some websites are using…

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3 years, 3 months ago
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Experienced WordPress Web Design Services

Blogging naturally comes to mind when thinking of WordPress, but the platform provides so much more than that. As a full content management system (CMS), it offers the means to develop a feature-rich experience for site visitors that is as unique as it is reliable. The real strength of WordPress CMS is in the power it gives a creative web designers to make dynamic sites that have broad functionality and can serve virtually any purpose. Extended Functionality with Custom Plugins Being a recognized leader in CMS software, WordPress has many public plugins already, and users can often find one that will work well enough for their basic sites. Custom plugins, however, have some distinct added benefits. Buggy operation is not an issue when plugins are custom made, and a more unique experience is possible when a plugin is tailored for a specific site. Nothing is better than having a site…

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3 years, 4 months ago
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How a Custom UI Design for a Website Enhances UX

The importance of how a custom user interface (UI) design for a website can enhance user experience (UX), is often overlooked by many professional web designers, web design companies, and even very large and well established global software development firms During the development process stages of designing a new company website for an online business, the user interaction experience, in relation to the design of a website is something that should not be taken lightly! Overlooking core fundamentals, by not taking the time to consider additional possibilities from alternate perspectives, can be detrimental to the long term success of the website and/or online business. On the other hand, taking the time to consult with a company that has many years of user interface (UI) design experience, can definitely be a huge benefit, in more ways than one! Interface designing methods that are very simple, yet very effective for enhancing a positive user…

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3 years, 5 months ago