All posts tagged: website

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Reflecting Brand Culture in Web Design Strategy

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that their online persona reflect this accurately. One of the most powerful branding tools to express this point of view is through a website. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented. What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

2 years, 11 months ago
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How Sites Are Designed When Working with a Web Design Agency

Are you on the verge of working with a web design agency or shopping around for a digital firm that can do the job? If so, you should understand how a web design agency works when such an organization is given a project. Getting this knowledge will help you work better with the agency and give you an idea of what to look for if you are still trying to find the right agency. Here is a brief process of how sites are designed by a digital agency. Creating Goals and Doing the Necessary Research Every client has a unique vision in mind when it comes to what they want from their website. To accomplish the vision, there are several goals that need to be met. The goals will vary and be broken down into small milestones throughout the project. Some clients have a general idea of what they want…

4 years, 5 months ago
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Why Responsive Web Design is Better Than Ever

For the past few years, responsive design has been the talk of the industry. Many people have predicted that it would be the industry standard. Fast forward to today and you’ll see that they were right. Most design and development firms offer responsive design services and the most reputable websites use this format to cater to their mobile audience. Responsive web design, however, has come a long way and is better than ever. Here are some new developments that will surprise you. Responsive Images One of the big issues with responsive was that dealing with images was tedious. An image that was created for desktop users would be too big for mobile users and take a long time to load. It was also annoying to try to scale the size to the screen of the devices. Fortunately, there are many tools, plugins, and technology that can help you optimize your…

4 years, 7 months ago
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Web Design for Startups: What Are Smart Startups Doing With Their Websites?

It’s becoming difficult for startups to ignore web design. To many startups, website design may seem like a way to present their company in a meaningful way. However, it is far more than an aesthetic function. Design is about creating something in a way that is meant to be used. It gets people to delve into your content, evaluate your products, and take part in a unique experience (if that’s your goal). If that’s the case, what should startups take notice of when it comes to design? Here are some great examples of what some startups are doing. 1. Being as direct as possible – Many startups are cutting to the chase and simply stating directly what a new visitor will get out of using their website or what they are offering. The goal is to quickly state the benefit out of using the website in a few sentences and…

5 years, 6 months ago
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4 Factors for Successful Microsite Design

If you’re looking to set up a corporate site or distinguish other sub-brands from your main website, it’s time to go with a microsite. What is a microsite? A microsite is basically is basically a small website that are meant to supplement your main website or achieve some kind of purpose. For example, a microsite can be build for a specific brand that carries a distinct line of products. It can also be built to set up a viral marketing promotion. It makes sense to create one to target new audiences, distinguish brands/products, or set up big event promotions. But what makes a microsite successful? There are several factors with the first being focus. You need a focused topic to give your users the space to really consume the information you want them to consume. The microsite design needs to be themed around the topic and the content also will…

5 years, 7 months ago
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What Should You Focus On When Redesigning a Company Site?

Thinking about redesigning the company site? While updating your website is a good idea, it’s still a risky move if you don’t know what you’re doing. You can alienate your existing audience by going with a new web design that is disconnected from your roots. You can unknowingly get rid of website elements that are making your site work with less effective designs. The key is to really know what to focus on to improve your company site. For many companies, the idea of a redesign stems from a much needed update to how their website looks. It might be attractive to completely revamp the entire website but you need to really think about what’s working right now. What are people really connecting to on your website right now? What aspects of the design reflect the brand of the company? What elements bring your website together to create a unique…

5 years, 8 months ago
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Looking at Company Branding and Visual Communications in a New Light

For a long time, branding has been approached as a simply stating “this is who we are and this is what we do” or “this is what makes us better” in the digital world. Most of the emphasis has been on the basic presentation and core message. But more brands are finding a better way to connect with their audience, namely, through innovative visual branding. Web design has been one of the ways brands have been conveying who they are. They’re incorporating brand elements into the web design to give their websites a strong identity. It departs from basic websites which focus mostly on the logo, general color schemes and the core message. Approaching web design in this manner helps brands stand out from the competition and appeal to users. This design approach also injects a strong dose of personality into the brand. It signifies that the person is dealing…

5 years, 10 months ago
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Comparing Responsive Web Design to a Dedicated Mobile Site

As the popularity of responsive web design grows, more and more designers, webmasters and companies are wondering why they should even switch over to this format. Many companies already have a dedicated mobile site for their audience and some don’t see the point of investing in the resp. format. Designers are wondering if they should learn how to design with this methodology and if it is even worth it. The truth of the matter is that a dedicated mobile site can be just as good as a responsive site in delivering an optimized browsing experience to users. If you focus on that point, it’s hard to justify the costs of resp. web design when dedicated sites are so much more affordable or already established. And it will be enough for many people to dismiss resp. design but there is a bigger issue at hand. The bigger issue lies in marketing,…

6 years, 2 months ago
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Web Development for Magento

Magento is an open source eCommerce platform that ideal for companies looking for custom solutions. It solves the problem of having to deal with the limitations of third party platforms and sacrificing your data to be shared to eCommerce SAAS companies. While Magento comes with a lot of advantages over third party platforms, it requires a good amount of development. We at ArtVersion offer Magento web development services for companies looking to have a large amount of their site or the entire site custom built. We understand what companies and business owners are looking for when using Magento. We help companies whether they are looking for features like a shopping cart that is intuitive and involves less checkout steps or a customer loyalty program on the backend that syncs with their CRM software. While the publicly available add-on modules, extensions and themes can maximize the capabilities of your eCommerce site,…

6 years, 3 months ago
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Web Design and Development for Drupal

Drupal is the preferred content management system for companies that are looking to build complex websites. It’s also great because of how flexible the platform is. The downside to Drupal, however, is that it isn’t as easy to keep up between the versions as some other platforms. In order to make sure your website gets built correctly, you need an experienced Drupal web design and development team. That’s what we at ArtVersion specialize in. We are the experts in developing and designing for Open Source CMS platforms and Drupal is one of the primary platforms we focus on. We understand the capabilities of this platform, so we can create an outstanding site whether you need a large publishing site, eCommerce site, community site, or a simple promotional platform. Because Drupal doesn’t come with too many add-ons, it requires a lot of development work. And when it comes to building a…

6 years, 3 months ago