Interactive Methods for Creating Website Engagement
First, HTML5 can be used instead of Flash. While Flash is widely accepted, it is not friendly for all apps, platforms, and can cause many viewing issues. For some websites, switching over to HTML5 can lead to big boosts in engagement. HTML5 can also be integrated into digital marketing campaigns. For example, it is now possible to add clickable links into SMS campaigns with HTML5. This will have a significant impact on the results companies get from SMS campaigns.
Next on the list is jQuery. Some websites are using jQuery to add a sliding menu that allows users to log into social media accounts such as Facebook. Users that are logged into their social media accounts can share the content and save it for later viewing. Another example is the page peel that some websites are using at the top right corner of their website. This feature is a peel animation that peels away to new content when the user hovers over it.