Interactive Methods for Creating Website Engagement

Engagement is becoming an important goal for many companies. A well designed site can do a lot to increase engagement but there are also interactive elements that can be added to further boost results. Some of the things you can use include HTML5, jQuery and javascripts. Here are some great examples of how you can use these elements in your design.

First, HTML5 can be used instead of Flash. While Flash is widely accepted, it is not friendly for all apps, platforms, and can cause many viewing issues. For some websites, switching over to HTML5 can lead to big boosts in engagement. HTML5 can also be integrated into digital marketing campaigns. For example, it is now possible to add clickable links into SMS campaigns with HTML5. This will have a significant impact on the results companies get from SMS campaigns.

Next on the list is jQuery. Some websites are using jQuery to add a sliding menu that allows users to log into social media accounts such as Facebook. Users that are logged into their social media accounts can share the content and save it for later viewing. Another example is the page peel that some websites are using at the top right corner of their website. This feature is a peel animation that peels away to new content when the user hovers over it.

Javascript, while sometimes problematic, can also be used to boost user engagement. Many websites have used applications via javascript to draw users in. Some examples of this being used include surveys, quizzes and personalized content. If you do plan on using javascript, make sure that it is compatible with all the popular browsers and browser updates or it will have the opposite effect.

There are many more ways to make your website more interactive and boost engagement. You should look at all the different capabilities of HTML5, jQuery and javascript to find out how you can use them to your advantage. Of course, you will need to make sure that the functionalities you add to your website are relevant to your audience. It may actually serve as more of a distraction rather than an engagement tool. Testing your website activity will be necessary for figuring out which elements work and which ones don’t.

Goran Paunovic

Goran Paunovic is a creative director at ArtVersion Interactive. Chicago based web design company and full service creative agency.

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