Single Product eCommerce Design

Setting up a website to sell a single product is an effective way to highlight a core product, set up promotional events, or increase conversions. While the concept is simple, you still need a quality single product eCommerce design to maximize your results. These websites will usually be small and concise, so all the small details make a big difference in the final result.

Like a regular website, single product websites need a professional presentation. The visual presentation will speak volumes about the quality of the product and the credibility of your company. Without proper single product eCommerce design, people will feel suspicious about making a purchase from a small website with some generic design. That’s why you want to instill confidence in them with the aesthetics.

Effective design is also important for single product websites if you’re trying to tie the product around a big promotion or event. You want to use a design that ties in the website to the message. For instance, if you announced a special product offer on your single product website on your main website, you want to make sure that the design ties into your main website and is relevant or contextual to what your original message was.

Conversion is probably the biggest issue when it comes to setting up a single product website. Everything from the font, colors, message, copy, branding, formatting and graphics will impact the conversion rate of the website. You need to use a design that captures attention and conveys value. Then, you want to use the correct message and use effective sales copy to get the visitor to make the purchase.

For many people, it may seem strange to invest in the web design of a single product website. But a small site like this can get rid of the distractions and make it easier to center a promotion on a specific theme. A bigger website will already have a theme set in place and have many different links that can steer users away from the main objective. The marketing of a single product website will also be easier since you can use a memorable domain name in promotions.

The takeaway here is to invest in a single product website if you are running a promotion on a specific product, service or event. It will help highlight the product and eliminate distractions so that the promotion is successful. Web design for these single product eCommerce sites is crucial to the success of your promotions as the design will increase branding efforts, conversions, referrals and sales.

About ArtVersion

ArtVersion can help you make the maximum impact with these ecommerce micro sites. We can come up with a web design solution for your single product and get you the kind of results you’re looking for from your promotions. Our Chicago web design team has created winning campaigns and designs for a large number of clients and can do the same for you.

Goran Paunovic

Goran Paunovic is a creative director at ArtVersion Interactive. Chicago based web design company and full service creative agency.

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