5 Startup Strategies for Dodging Setbacks

1. Strengthen Your Vision

First and foremost, a brand must be its own biggest fan – having a clear vision and holding on to it, ensuring that focus remains strong, is the most important driver for success. Losing sight of the inspiration can be common, depending on the stage of the process that the startup is currently immersed in. It’s a normal occurrence (as humans, we need to diversify our outlook often), and must be nipped in the bud as soon as it rears its doubting head. Know what you want to achieve through your business and its objectives.

2. Clearly Plan and Set Benchmarks

Begin your brand strategy with a plan, and especially clarify financial goals and plans. A passion is important, indubitably – but a brand must remain practical in regard to what it can accomplish based on the selected or available budget.

Establish realistic goals and targets for your brand, going into detail in order to avoid vague “we should get this done” objectives. Review these benchmarks on a regular basis, remaining on top of any arising issues (so that they can be taken care of promptly and efficiently), and using that regrouping to collect thoughts and revamp the passion that fueled the project.

3. Solid Funding

Understanding the ins and outs of your funding strategy is imperative, especially if a brand will be approaching investors for additional financial assistance – this step requires diving in and doing the necessary research associated with your brand’s financial goals. Each type of startup has a different set of initial expenses – search for the information so that there aren’t any surprises along the way that may hinder the process.

4. Don’t Skimp on Resources and Research

Often, startups find themselves trying to save the extra dollar – rightfully so, since starting a business can be an expensive venture. However, take care not to cut too many corners; depriving yourself of necessary manpower and technologies will only set you back in the long run and create even greater expense (and waste valuable time, of which we have little enough).

Know who your audience is and what the market truly wants before pressing efforts on a project, product or service – this will ready your brand for the specifications that they will be perfecting when creating the best user experience possible. Startup entrepreneurs are some of the hardest workers in their industry – being adequately prepared will provide a more solid ground on which to expand ideas and initiatives.

5. Make Mistakes/Take Risks/Ask for Help

Every individual makes mistakes – learning from those errors and improving upon future endeavors is what separates the true winners from the rest of the crowd. Once a mistake has been identified, rapidly correct it and ensure that no breadcrumbs were left behind; ignoring any problems that come into view has the potential to break a business. Remain positive and vigilant, and these issues will not escalate.

Asking for help may seem like the least preferred course of action, but if a startup finds itself in a stick situation, requesting assistance early can be the saving factor. Attempting to carry the weight of the brand on your shoulders can be overly stressful, though many entrepreneurs feel as though it is their duty to do so. Delegating and allowing for collaboration will lend a new insight to brand details and can only assist in both the long and short run.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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