Keeping Agile In The Evolving Creative Marketplace

Good news, if you are reading this post – you’re already one step ahead. In the current and constantly changing design and technology landscape, talent and drive are key – but being informed will push the envelope even further. Staying on top of industry trend patterns, innovators, designers and developments allows an already creative mind the space to open up even more possibility for future

Read (or Listen) Up

From blogs to print magazines and journals – gathering knowledge by keeping tabs on the latest publications is one of the best ways to stay in the know. Digital content is highly up to date but can be sometimes be fleeting since trends change so regularly. Keep an eye out for content patterns – if you begin to see multiple publications on the same topic that means it’s probably worth a second look. If you can’t spare the time, podcasts are also an ideal way to get informed on new ideas from thought leaders in the marketplace.


Identify and follow like minded people, organizations and companies on social media. If they haven’t made it private, you can see who they have connected with to grow your network and information channels. By following and connecting with people who have parallel interests, you can get a view into what techniques or projects they are working on that might pique your creativity.

Network & Participate

We’re all guilty of spending a little too much time behind the screen. Getting out and attending meet-ups, seminars and even joining a co-working space can open up doors you didn’t even know were there. The digital and creative industries have some of the most prolific organizations and groups such as AIGA and Creative Mornings with chapters in almost every region, as well as smaller, more specific groups targeting specialized fields like Women Who Code and The Interaction Design Foundation.


Share creative ideas and information with people that you think might share your interests. Whether it’s posting an interesting article or reaching out to someone for an opinion – these actions are what lead to an informed connection. Initiate a project that you’ve been thinking about with a group that inspires you, start a weekly creative meetup – you never know what free flowing ideas can lead to the next big innovation, or simply get your creative endorphins going.


As designers and creatives – we are always making. However creative we might be in our daily lives for employers or clients – it’s important to set aside time for your own creative pursuits. This can be as simple as posting photos to social media or a blog, painting, writing or even cooking. This creative outlet is for you and should be a place that calms, excites and drives you to keep developing creatively – both personally and professionaly.


Get out and play! You can only consume so much information at a time. Experiential inspiration can truly change the direction of the creative process and even your outlook on life. With expectations of both work and personal, many have to force themselves to get out and explore – even feeling guilt as they do so. If this is the case, assign yourself a goal based on the experience – (i.e.) if visiting a gallery or new restaurant, post photos of your experience or write an editiorial of your thoughts.

Creative flow doesn’t have to end when the workday is done, nor does it have to feel like work. Understanding that everyone always has more to learn, will allow you to stay curious, keeping your eyes open to new experiences and knowledge.

Vanessa Petersen

As Executive Director of Brand Strategy based in ArtVersion’s Portland office, Vanessa manages both national and West Coast accounts. She brings with her a passion for strategy with extensive experience in creative marketing, brand growth and development. She is a true advocate of storytelling and brand building from the inside out, and her keen knowledge of the marketplace, trend patterns and usability lead her to identify opportunities that can inspire powerful design strategies.

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