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How Sites Are Designed When Working with a Web Design Agency

Are you on the verge of working with a web design agency or shopping around for a digital firm that can do the job? If so, you should understand how a web design agency works when such an organization is given a project. Getting this knowledge will help you work better with the agency and give you an idea of what to look for if you are still trying to find the right agency. Here is a brief process of how sites are designed by a digital agency.

Creating Goals and Doing the Necessary Research

Every client has a unique vision in mind when it comes to what they want from their website. To accomplish the vision, there are several goals that need to be met. The goals will vary and be broken down into small milestones throughout the project. Some clients have a general idea of what they want but are mostly unclear what the right course of action is. In this, case research into the company’s brand, market, target customer, etc. will need to be conducted to help establish a vision and execute the design.

Planning and Wireframes

Without a clear plan, a design project will move very slowly and become unorganized. A smart agency knows that coming up with a precise plan is imperative to a successful project. While all the small details of the plan may not be immediately drawn out, there will be a clear course of action. After a plan is established, the agency will probably start with wireframes to collaborate with the client, help the client visualize what the site will look like, and map out the structure of the website.


One of the things that are not visible to clients is the coordination. A team must work together to make sure that the final product is the best it can possibly be and that the project moves forward without much difficulties. There needs to be a strong communication between each role (whether it’s designer, coder, developer, etc.) so that errors can be solved, the design is consistent, the vision is met, etc. It’s not a game of telephone but rather a project constantly open to iteration.

Design and Development

Multiple mockups are usually shown to the client for approval. Then, different color schemes, graphics, fonts, and layouts will be tested to see what works best. The development team will work with the design team to ensure that the visual aspects and the functional aspects of the website synergize. Many agencies will open the lines of collaboration with clients throughout the project so that they can make suggestions.

Testing and Fixing Errors

There will always be errors when it comes to web design and development. The team will test for bugs, crashes, exploits, and errors so that the final product is of the highest quality. Some agencies will actually work with clients to test which iterations of the website perform better so that the clients get the most out of their new website and also to convince clients to go with the iteration they think will work best.

Goran Paunovic

Goran Paunovic is a creative director at ArtVersion Interactive. Chicago based web design company and full service creative agency.

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