All posts by:

Continue Reading

Tapping Into Your Creative Community

When living and working in such digitally and technologically connected culture, its all too easy to sit behind a screen and think that you are getting all the information that you need to do your best work. Articles, webinars, streaming video and audio and project management tools (read: Slack) just to name a few – all provide the connectivity and information for us to get inspired, put the puzzle pieces together and ultimately get the job done. But is it enough to produce the best work possible? Think of it this way, usually in the morning, you are ready and rearing to go (fueled by caffeine at least)  – ideas are flowing and you get to your desk to knock those ideas out of the park. As the day goes on, the momentum seems to slip and finally the afternoon comes and the process doesn’t have quite the spark as when…

0
5 years, 7 months ago
Continue Reading

Creating Stand-Out Visual Content

Visual storytelling and content strategies – no matter how well crafted – all come down to the visuals that drive the message. If a great story is paired with a bad visual, it will lose credibility and therefore, be rendered uninteresting to its audience. Add in the rapid pace of information consumption by the mobile set, and visuals become the most important channel in connecting a brand or message with the user. The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere because people are constantly bombarded with content its important to get your message across quickly, pack a punch, and make it as easy as possible to consume and engage. Without the right imagery – the audience might as well be looking at a blank canvas. There is no company or brand…

1
6 years, 4 days ago
Continue Reading

Game Changer: Finding A Brand’s Differentiator

As popular as it may be the old saying ‘ if you can’t beat them, join them’ is the exact opposite of what a brand should do to compete in the market place. Many companies can simply exist for a time employing this mantra, but eventually, the model will fail with too many players offering the same service. If there is one constant, its that the competition will never let up – there will always be an upcoming launch, a new product or a lower price. In this constant and yet, even increasing competitive marketplace, a brand’s point of view must be distilled to its clearest message possible. The stand out aspect – the differentiator – is what will attract notice, garner attention and lead to conversion opportunities. Though it may seem obvious enough for some, finding a company’s differentiating factor can be a difficult task. Here are a few ways to ensure that a…

1
6 years, 25 days ago
Continue Reading

Maintaining a Fluid Creative Process Throughout the Life Cycle of A Project

Throughout the life of a project, there are many peaks and valleys to manage. The process entails much more than just having the right project management software and following a tried and true pathway. As creatives, we must be constantly striving to innovate – even if it simply involves the generation of new ideas for the optimal flow of a project. For many, particularly in smaller creative groups, formal project management is something to steer away from due to fear of constraints and diminishing the creative process. And yet usually, there are no alternate processes put in place to keep the flow of a project moving resulting in stalled jobs, team discord and client dissatisfaction. Even if a ‘traditional’ approach to project lifecycle management isn’t implemented, a set of loose guidelines to reach the desired end result can be put in place, even heightening the positive impact for the agency…

1
6 years, 1 month ago
Continue Reading

Working Programmatic Marketing Into A Current Digital Strategy

The jury is still out on the true value and ROI of programmatic marketing, but the possibilities that it has to improve marketing efforts and efficiency through automation are hard to ignore. Significantly increasing campaign effectiveness through precise targeting and real-time analytics, adopting a programmatic marketing strategy requires care and thought in understanding all aspects of the needs of a business. All stakeholders involved in the implementation must be aware of the peaks and valleys that will inevitably be encountered. Its widely known that big brands have tapped into the powers of a programmatic approach, however, smaller brands and organizations have been slower to adopt the methodology because of resources and knowledge base. Tapping into the benefits of a programmatic strategy doesn’t have to be a cumbersome process to garner value beyond the buy. Increased Agility Streamlining processes by driving targeted consumers to the right information an organization will see a higher return…

1
6 years, 2 months ago
Continue Reading

Point and Click: When to Hire a Professional Photographer

It may seem that equipped with the wealth of technological tools at our fingertips today, that everyone can become a photographer – this couldn’t be further from the truth. It’s widely known that brand photography and corporate portraits are best taken by a studio photographer. More surprisingly, with a constant increase in photo sharing platforms such as Instagram – many brands (and even individuals) are looking to professional photographers to capture the ideal lifestyle snaps. While it may not take a lifetime to hone the skill, taking and applying the right images to a brand requires a balance of aesthetic and technique to get right. The application of the appropriate image on a web page or in print will capture the users attention, educate and inform, and may even persuade a user to engage further. Whats more is to apply the right tone to the platform whether website, social media,…

1
6 years, 2 months ago
Continue Reading

Keeping Agile In The Evolving Creative Marketplace

Good news, if you are reading this post – you’re already one step ahead. In the current and constantly changing design and technology landscape, talent and drive are key – but being informed will push the envelope even further. Staying on top of industry trend patterns, innovators, designers and developments allows an already creative mind the space to open up even more possibility for future Read (or Listen) Up From blogs to print magazines and journals – gathering knowledge by keeping tabs on the latest publications is one of the best ways to stay in the know. Digital content is highly up to date but can be sometimes be fleeting since trends change so regularly. Keep an eye out for content patterns – if you begin to see multiple publications on the same topic that means it’s probably worth a second look. If you can’t spare the time, podcasts are also…

2
6 years, 4 months ago
Continue Reading

For Better SEO, Look to Your Content

SEO is an integral component of digital marketing that accounts for a substantial portion of many companies (both enterprise and startup) revenues. Still, many are going about their approach with a ‘business as usual’ implementation – plugging in keywords and playing to what the auto generated engines will pick up. It’s not just about keywords anymore. To be truly optimized, content must be crafted with both the user and SEO in mind, and with an increased focus on quality and experience, content must be the driver. While this creates a better user experience, it can be a challenge to implement best practices when creating content for searchability. Understanding user needs is the frontline, while writing optimized content for organic searchability is paramount. Experienced search engine optimization experts and content developers, understand the underlying factors as to why writing unique and relevant content for websites it is important to ensure the long…

0
6 years, 4 months ago
Continue Reading

Anatomy of A (Successful) Creative Brief

We all know the optimistic feeling of winning a new client. The possibilities for the project are vast (at least as far as the budget will stretch) and the possibilities for creative are endless. With all the excitement, it’s far too easy to jump into a project, rushing with ideas and innovative approaches – both on the part of the client and the creatives. As the course of the project moves forward, inevitably, clients make changes, designers take liberties and as a result – the true message of the campaign can get lost in translation. This possibility for a communication breakdown can result in costly edits, time spent in development and meetings – or even worse, a stalled project. To combat the possibility of ill communication, a team must employ a few critical tools to aid in optimal workflow. Enter the creative brief – a document that could be described as the core of successful creative…

1
6 years, 5 months ago
Continue Reading

Ideas First, Innovation Second

With a nearly constant stream of updates, optimization strategies and new technologies coming to market on a daily basis in the grand pursuit of disruption, the result can be somewhat uninspiring – stemming from lackluster and underdeveloped ideas. If the goal is innovation, then we could be waiting around for awhile. True innovation is lighting in a bottle and it won’t always strike when the time and conditions are right. To increase the possibility of disruption and innovation, ideas must flow freely and swiftly to even stand a chance of becoming a reality. It’s one thing to have a wealth of good ideas, it’s quite another to make them become a reality and on the road to becoming something useful, even life changing. A few aspects can aid in ensuring great ideas become disruptors. Speed It’s true, timing is everything. Time to market with a good idea is possibly the most…

1
6 years, 5 months ago