All posts in: Web Design

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Using Data to Heighten the Creative Process

It’s all too common for data to be seen as a creativity killer. To most creatives, the thought of analyzing content, numbers, charts and graphs has been seen as both a daunting and cumbersome process – an all out war against the design process. But what if data could be the key to what makes the creative experience truly free? With storytelling and user experience at the top of most brand strategies, data has become a necessary aspect of providing the right messaging (both visual and contextual) to the end user. Consumers are providing critically valuable information from the digital environment as they engage with brands, leaving a trail of signals. These cues, while backed in analytics, can help designers in creating rich experiential  landscapes that exceed expectations across all platforms. As much of an oxymoron as it may seem, creatives need constraints to tap into true innovation. Without some…

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6 years, 3 months ago
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The Power of the White Paper for Brand Influence

Content is king, as they say – and nowhere does this resonate than with the discerning users of todays digital landscape. Now an integral part of any brand strategy, content marketing is an essential part of what an organization needs to survive. Customers are inundated with clever headlines, 140-character limits that tend to be leading (many times to nowhere), and graphics that may not be relevant to the message. No longer is lackluster search material going to bring conversions – and with that, a brand must deliver high-quality, useful and valuable content. This is where the often overlooked tool of the white paper comes into the picture. Designed to educate the market about a product or service, the white paper is a short document that complements the selling process with facts crafted to inform the user and heighten their knowledge about the organization. To be successful, the content must be useful…

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6 years, 4 months ago
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A Closer Look At Digital Personalization

The importance of a personalized brand experience is constantly on the minds of marketers, brand managers and designers alike. In particular, a digital approach to personalization, if orchestrated well, provides users with an experience that is specific to their interests and behaviors. A personalization strategy can range from the use of complex data usage –  like that of Amazon and Facebook, which offers recommendations based upon viewing history or a simple approach on a more customer service oriented platform. Delivering a successful personalization strategy can be very tricky if not planned and implemented with the detail that users expect. Many initiatives fall flat and result in increased user drop rates and decreased user satisfaction. The ideal personalization plan can bring many benefits to both the user and brand it is supporting. Driving higher conversion, the content provided to the user is highly useful and aids in saving the user time in…

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6 years, 5 months ago
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Digital PR Done Right

With the technological shift and ease of use in finding all that we need online – the world of media relations and the art of the press release have drastically changed shape right before our eyes. Digital PR is now a thriving business segment and an integral part of marketing strategy with specific relation to events, promotions and launch initiatives opening up a new reach to vast audiences that could normally not be reached through static print content. This new model of media relations borrows from multiple platforms of digital marketing including content strategy, social media and SEO. The most effective tool in getting fresh and appealing content to populate for SEO, whether paid or organic, is with the use of the digital press release. The press release as we know it remains the hallmark of the media relations sphere – and the basic elements endure –  but critical steps must now be taken to optimize…

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6 years, 6 months ago
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Are You Paying Attention to Your Package Design?

Generating product value is so much more than the features and benefits that it can provide to the consumer. Getting all of the details right within production is crucial, as is the product’s functionality and ease of use. When generating a full experience, though, packaging encompasses a huge part in attracting consumers and building brand value. Pay special attention to the packaging experience that your users will have – ignoring those elements can lessen brand credibility and may even take away from your sales! Grab your customers’ attention and hold it. It’s fascinating to note that packaging can be one of the most useful tools in your marketing plan. For people comparing different products and their uses, making the most informed decision is important to them. If your brand is new, there is a good chance that they may not have heard of it yet; this is where your packaging…

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6 years, 6 months ago
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5 Tips For Energizing Your Facebook Engagement

Many of us are very familiar with social media, using it on a day to day basis. Whether it’s posting updates about family or events, posting pictures from our vacations, or tweeting meaningful or funny quotes, social media has touched our lives in some way. To truly connect with our customers and website users, each brand must become fully fluent in the platform that best suits it. Facebook is a complicated world – what sort of articles or posts get the most interaction, how can we increase engagement with our followers, and create the most meaningful experience? How can we glean the most benefit from one of the most popular social media networks in the world? There are a few ways to assist you in making your Facebook posts make a more meaningful impression. Of course, a brand must engage in extensive research to see what their users’ needs and…

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6 years, 6 months ago
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Kick Off (Meetings)! And Why They’re Important

What’s the point of having a kick off meeting? In any project, the team meets multiple times (both internally and with the client) in order to gain as much knowledge as possible. Understanding users’ needs is at the forefront of any creative initiative – otherwise, what’s the point of going through the entire process, if not to create a positive and consistent relationship with the consumer?

 To remain focused on that important conversation, bring the team together with information gathered from user research, or any analytics and testing conducted within existing sites (both desktop and mobile). Among the topics included, you should be discussing:

 The Site’s Audience

 Who makes up your brand’s audience? Does this audience need to be educated first, and does your website provide access to necessary information? Is your audience comprised of a younger crowd that thrives upon social media – and is your website accommodating to…

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6 years, 6 months ago
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Corporate Photography: A Snapshot

It seems as though everyone is a photographer today, with apps like Instagram, Flickr and Facebook allowing for quick, easy photo sharing. Brands have a unique opportunity to showcase their team using the growing social media market. Having quality, clear professional headshots is essential to communicate both relevancy and formality. We spoke with a creative designer and photographer, who gave her take on corporate headshots and their importance for businesses. Why is it important to get quality head shots? Your clients receive impressions of you in every interaction – from browsing your website, to communicating with you via email, to scrolling through your social media pages. At any given moment, when experiencing that connection to your brand, both images and the related content are absorbed – impressions are formed quickly and often cannot be reversed. Even individuals who have had no experience with photography can tell the difference between a…

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6 years, 8 months ago
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A Picture is Worth 1000 Words (At Least)

How we are impacted by the visuals we take in on a daily business would stagger you. What we see affects further actions – thus, images hold all of the power. An individual can hear an audio clip or read an article but will not truly internalize the information unless there is an accompanying visual – and it is the photographer who controls that image, molding the image to fit the content and desired brand representation. 

 Ensuring both a contrast and a complementary tone is crucial for the perfect photo, accompanying both content and designed graphics that are built by creative designers, working with the specifications that are unique to each company. Photography remains an important aspect of the branding process, which makes it inherently connected to graphic and web design. 

Quality – a nonnegotiable detail for photos used in web design, conveying professionalism and style. Communicating the importance…

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6 years, 10 months ago
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Strategy: Creating a Battle Plan for Your Brand

Company founders have found themselves in a growing environment where relevant, informative content is becoming increasingly important to consumers, as they look for quality over quantity paired with impeccable visual presentation. Value is found and cherished when organizations design a focused strategy, zeroing in and developing projects that make an impact on their audience. This isn’t just a technical process, where designers and web developers throw themselves into their devices and birth a robotic, high-efficiency product; now, companies are tasked with establishing differentiation through passion. Passion is creating an image that represents what the organization lives and breathes, and proudly projecting a unique vision. It is knowing what the brand represents and mirroring that tone within content and visual, speaking the same brand language across all communication platforms, embracing text, audio and video. Of course, organizations want feel reassured that the informative content and engaging visuals they produce are being…

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6 years, 10 months ago