Culture Shift: REFLECTING COMPANY PHILOSOPHY, VISION AND STORY ON YOUR WEBSITE
A recent study shows that more than half of brand executives choose to work with creative agencies who place greater importance on their internal company vision. The same goes for consumers who align themselves with brands they feel reflect their own point of view – so why isn’t this critial-to-conversion perspective implemented on most customer facing websites? One of the things that many companies fail to realize is that their website should communicate the essence of what their company philosophy, values and vision encompasses. If you think about it, it’s very rare for a customer to come into one of your offices to see how your company actually operates. The only realistic way to have potential customers really experience your company is through your website. That’s why a website must go beyond selling products and services, and stay consistent with its offline brand. To really understand how important company culture and…
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