All posts tagged: brand guide

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Creating a Brand Style Guide: The Essentials

Ideally, a brand should be evolving on a continual basis, however, it must retain its vision throughout its changes. The key to the successful and sustainable evolution of a brand is remaining consistent. From logo design, color, typography, and content – there must be a ‘gold standard’ with which to derive the core messaging, look and feel from. Brand style guides set tonality and provide targeted guidelines and instructions to both internal and external teams on how the brand should be communicated and seen to the public across all media and touchpoints. What is a brand style guide? A brand style guide referred to in a myriad of ways – brand standards guideline, a style manual, brand bible, or style guide –  is a set of design standards for the creation of creative assets. This guide is essential in presenting both digital and print media with a clearly defined view of the brand it…

3 years, 7 months ago