All posts tagged: Businesses

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Cultivate & Collaborate: 2018 Guide to Design Conferences

With so many content streams and new conferences popping up what seems like daily, its become hard to separate the good from the bad. It can be tempting to see the world from behind the screen, but getting the opportunity to meet and learn from your creative community can expose you to new information, which will help you to advance in your career. Many talks and webinars are now offered free including webcasts from AIGA, but many conferences come with a hefty price tag, so its imperative to do your homework. Whether looking to expand your client base, offer new services, grow your network, recruit or even get a new job – attending at least one well-researched conference per year can be invigorating, inspiring and all in all – a solid investment in yourself or your business. Take note that many of these conferences offer portions that may be available via streaming free of…

3 years, 1 month ago
Continue Reading artversion-creative-pitch

The Creative Pitch Process: Revisited

Hiring a creative agency is one of the most critical and challenging tasks for companies.The problem is that the pitch process hasn’t changed for what seems like forever. Most stakeholders, executives and business owners don’t come to the table with the information needed for agencies to prepare, leaving the agency to provide a muddy view of what a project with entail, and a client who doesn’t have a clear understanding of deliverables. Anatomy of A Pitch Process In the most simple of terms, there are two kinds of pitch processes. Those that are thoughtful, well-planned and considered; and those that are down and dirty, get the job done types. These usually vary depending on the scope of work – whether a focused activity like a logo redesign or a sweeping project like a website or product launch. Because the pitch process is a vastly different experience for many people it…

3 years, 8 months ago
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The Books You Need to Do Your Job Better Now

Let’s face it, most of us don’t show up for work feeling one hundred percent energized every single day. Whether it’s a mid-morning coffee break, a yoga class or a brainstorming session – we all need outlets to get the juices flowing. So, over the course of the year, we tasked clients with the big question: how do you inspire and excite your teams? Not surprisingly, many of them said they have go-to reads that they tap into for innovative ideas and strategies. We couldn’t help but share their recommendations for the keys to making the magic happen day in and day out. The Accidental Creative Todd Henry The Accidental Creative is well suited to creatives working in the in the commercial environment. There’s a learning curve to staying active in your own creative practice while giving it your all professionally. This book, loosely adapted from podcast content, provides valuable tools…

3 years, 11 months ago
Continue Reading digital marketing

How to Choose the Right Marketing Channel for Your Budget

One of the biggest challenges as a marketer is to use a limited budget to create a profitable marketing campaign. If there is no clear focus, it can be even harder due to the fact you have many different channels to choose from. To help you make a decision, here are a set of different scenarios of what channel best suits the situation. Best Channel to Focus On If You Have a Small Budget But Have an Established List of Customers: Email Marketing is still one of the best ways to convert prospects into customers. If you already have a list of customers that you haven’t been utilizing, you can quickly build with an email campaign with a great offer and expect some sales. However, email marketing isn’t that straightforward most of the time. You’ll need to focus on building a relationship with your subscribers and customers which can be…

5 years, 8 months ago
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Design as a Key Element in Successful Branding

There are many parts of branding from the strategy, positioning, culture, to the brand statement. However, design is obviously the most recognizable aspect of branding. Design and branding are inseparable but business owners often confuse the relationship between the two. For instance, many business owners associate the logo as the brand when it is more of an avatar for the company. With that said, how exactly does design impact a brand? Since the topic of the logo was brought up, you can say that the logo design is meant to support or conceptualize your brand statement and identity rather than represent the brand together. Take the financial company ING for example. Their logo has the symbol of a lion next to their company name. The purpose here is to represent a pedigree that commands respect, is authoritative, and is a leader. These are all qualities that people want to associate…

6 years, 2 months ago
Continue Reading web design

What Should You Focus On When Redesigning a Company Site?

Thinking about redesigning the company site? While updating your website is a good idea, it’s still a risky move if you don’t know what you’re doing. You can alienate your existing audience by going with a new web design that is disconnected from your roots. You can unknowingly get rid of website elements that are making your site work with less effective designs. The key is to really know what to focus on to improve your company site. For many companies, the idea of a redesign stems from a much needed update to how their website looks. It might be attractive to completely revamp the entire website but you need to really think about what’s working right now. What are people really connecting to on your website right now? What aspects of the design reflect the brand of the company? What elements bring your website together to create a unique…

6 years, 9 months ago
Continue Reading ArtVersion Creative Agency

Creative Agency: Important Facts When Looking for a New Creative Agency

If you’ve been trying to find the right creative agency to work with, you’re probably inundated with all the choices that are available to you. There are many great agencies but it’s more about working with an agency that can deliver on your needs and match the way your company works. Some of the few things to look into include the culture of the company, their capabilities, and the types of designs they focus on. The first thing you need to look at is what kind of creative agency you’re dealing with. Some agencies only focus on the digital arena, some only focus on offline and some only work with multimedia. Ideally, you want to go with an agency that has the expertise to deliver on multiple marketing channels and media types. You also want to look at how big a company is. Small agencies may not be handle bigger…

7 years, 10 days ago
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White Paper Design Makes All the Difference

Your white paper can be one of the most powerful selling tools for your products and services. But nothing can kill sales faster than a poorly designed white paper. It doesn’t matter how valuable the information and message is. If people are put off by the design or have a hard time reading the content, your white paper will end up in the recycling bin. There are many elements of white paper design that contribute to its effectiveness. The most obvious one you’ll notice right away is the cover. You want to convey value right from the beginning with a great title, cover image, and a message that conveys there’s more to the white paper than the title. The visual presentation is the first thing that the reader will see, so you want to make sure you create the right first impression. Then there’s the layout. Many companies understand that…

7 years, 3 months ago
Continue Reading web-design-agency

Interactive Methods for Creating Website Engagement

Engagement is becoming an important goal for many companies. A well designed site can do a lot to increase engagement but there are also interactive elements that can be added to further boost results. Some of the things you can use include HTML5, jQuery and javascripts. Here are some great examples of how you can use these elements in your design. First, HTML5 can be used instead of Flash. While Flash is widely accepted, it is not friendly for all apps, platforms, and can cause many viewing issues. For some websites, switching over to HTML5 can lead to big boosts in engagement. HTML5 can also be integrated into digital marketing campaigns. For example, it is now possible to add clickable links into SMS campaigns with HTML5. This will have a significant impact on the results companies get from SMS campaigns. Next on the list is jQuery. Some websites are using…

7 years, 5 months ago
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Simple Website Design Ideas That Help Online Businesses Standout

Creatively inspired web designs with a meaningful purpose, designed to captivate the minds of visitors. Increase the time website visitors will remain on your site, and with the right product, service, and price point for target market; a new website with a responsive web design / custom theme, could help to take your business to the next level. Creativity is often found to Coincide within Forms of Simplicity of an Experienced Artist and/or Graphic Designer Experienced website development companies understand the concepts and logic behind the theory of a simple clean design that help keep visitors interested! Websites with easy navigation, high quality custom graphics and a purposeful responsiveness help to keep content properly organized while at the same time offering a very easy to navigate design that is also highly optimized to generate free organic traffic at all major search engines, including Very Simple and Professional Website Design…

7 years, 8 months ago