Agency Influence: Generating The Next Market Disruption
Innovation, disruption, a game-changing idea. These are the goals that most clients who work with a creative agency see as the desired result. Requiring collaboration, communication, respect, and mutual understanding – creating the next ‘big idea’ is a process that must be led by a positive client-agency relationship. Creative agencies, on the whole – have a great deal of pressure to churn out work that will make huge changes for a brand. In essence, however – this is the core of working with a creative team of seasoned professionals with experience to draw from. Today, the role of creative agencies is an effective and often essential component for a brand to break into a market and express their point of view in a targeted campaign. The Secret to Success The ‘big (disruptive) idea’ is a problem solved. In this case, both the brand and agency must intimately understand the customer,…
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